Every company wants to increase website traffic. We want to bring as many people as possible to the first stage of our sales funnel. And the logic is simple, the more people come to our website, the likely the chance of them subscribing, engaging and ultimately becoming paying customers.
But is it really true? And is there some other channels and strategies you can implement right now and today to increase customer base. How to improve the quality of leads rather than quantity?
We want to bring your attention to our 3 unconventional channels that focus on the middle part of the sales funnel, where you build a good impression and leave a user with the Aha moment. Each new visitor spends 15 seconds on your website. It is important to illustrate in that short period of time all values and your product's benefits.
You might first need to read this article about building website impression and then come back 🙃
Don’t overlook product tours and onboarding
You could argue that your product is so intuitively simple, that there is essentially no need in onboarding. But hey... there are so many nationalities, culture differences, the way we understand and perceive the information. What is intuitive for you might not be understandable for another person.
You need onboarding because it increases the chances for success.
I love Samuel Hulik's, a user onboarding expert, the definition of onboarding:
My definition of onboarding might be a little bit different than a conventional one. I define it as any time there’s an opportunity to increase the likelihood that users are successful when trying to adopt your product. It’s not just an intro tour or design patterns along those lines, but basically, any time that you can close a gap between somebody who’s seeing what they can be capable of with your product and actually being successful with it.
And we need to take a slightly different definition of the new client as well. How do you feel about that?
What if we define a new client each one we release something new. A new feature puts even early adopters at point zero. Which means there is an onboarding opportunity too.
Your product and company as a whole exist in order to make people successful in a specific way. Anytime there’s a way you can be making them more successful, there’s an opportunity to onboard them even further.
After you've done the introduction product tour. Boost the effect with the help of email sequence. Behavioral-based emails help users to discover hidden layers of potential benefits users can experience.
At AnnounceKit we've recently been developing our own email sequence. And believe us, it is incredibly hard. It's challenging to explicitly define the ideal user journey. Advise we can give – don't expect perfection. Writing powerful emails is not "a line", we would rather define it as a "zone". A bit philosophical here, but is the best way to understand the "zone" analogy. Only key metrics will rate how good or bad an email is.
You know us. We are here to share our own experience. Here are links to the best articles that helped our team to be better at emails:
- 👉 Hubspot: The Email Sequence That Earned Us $100,000 in 30 Days
- 👉 Intercom: How to use email marketing to create campaigns and connect with your users
- 👉 GetResponse: 30+ Automated Emails You Should Be Sending Today
- 👉 Automizely: 10 Automated Email Marketing Campaign Examples (Workflows)
Before you turn around and think of this article's sole purpose is to advertise you AnnounceKit – stay for a moment. Our main goal is to show you what AnnounceKit widget can help you to achieve.
AnnounceKit widgets increase engagement by 200%. Your updates are more likely to be discovered by both new website visitors and loyal customers. But what is the trick?
Your product is constantly changing and your team is working hard to bring more value to users. You kill bugs, develop and test new features and release updates.
But to show your dedication to customers, you need to talk to them, show them all the product updates that you've made. Show how new releases are improving their user experience. It builds trust between you and even new website visitors. And it is extremely easy for them to check what's new by simply clicking on the widget.
Embeddable widget solves a problem on both ends. You have a product, marketing, and developers teams, who have a convenient communication channel. And users on the other end of the issue, for whom it takes less than 3 minutes to get introduced to what's new.
✨ Related article: Everything you need to know about key metrics in SaaS
In modern realities, your customers are spread from Japan to Chile. It is not realistic to hop on an airplane each time you have a new client and go and talk to them.
Traditionally local business owners have a luxury of observing their clients in real life, check their reaction on how and why they like and purchase the product.
In fact, you could do with the help of software like Google analytics, heat maps, feedback tools and etc. But it isn't the same as watching a happy customer zipping the coffee that you've just made or leaving aside a piece of cake, that probably wasn't good. That local business coffee shop owner has access to direct customers insights.
Figure out ways to make your communication with new clients as personalized and real as possible.
- Send pop-up notification asking for a quick call
- Propose a personal demo tour or make it sound and look personal
- Ask for feedback on the fly with AnnounceKit Emoji Reaction feature
- Send a personalized email asking for feedback
And although the percentage of people who are going to agree to talk to you is going to be very little. (It is not because they don't love you). The feedback you will receive is pure gold.
Don't be afraid to go out of your way and approach users. Some people will be willing to share their ideas and opinion about your product. They also need you to continue working on important features and updates.
✨ Related article: How to improve customer experience with feedback
To wrap it all up,
The temptation to follow vanity metrics such as website traffic is high.
AnnounceKit widgets help you to double engagement and communicate effectively to new and current users about the latest updates. By keeping them in the loop, you build trust and show your hard work visually in easy to access channel.
Onboarding helps new users to be successful with your product more effectively. No matter how intuitive your product is, a good introduction of features and good product tour never gonna hurt anybody.
Step out of the digital world and talk to customers. Seek their feedback in each form possible. Ideally asking them to agree for a quick call.