3 months ago
No more tracking pixels: hereโs how it affects your open tracking ๐
Now, Gmail is flagging emails with tracking pixels — those little images that let you know when someone opens your email — as a potential security threat.
What does this mean for you?
1) Turn off open tracking in your campaigns (go to ‘Sending options’)
2) Keep emails simple — signatures, logos and images might trigger spam filters
The silver lining?
Well, open tracking has been on the decline for a while. What really counts are:
✔️ Deliverability
✔️ Replies
✔️ Bookings
✔️ Unsubscribes
💫 Good news: With Snov.io, no change is too much to handle. Whether you track opens or not, our new Reports dashboard helps you easily track the most important metrics for your campaigns.
Keep your focus on results and let Snov.io handle the rest ⭐