It felt like 2025 was a year of change. Outbound got tougher, buyers got smarter, and attention became a rare commodity in sales.

Our goal stayed simple: help you reach the right people, at the right time, with the right message — without burnout, wasting hours, or risking your accounts.

We started with understanding. 🧩 AI Buyer Persona Generator turned hours of research into quick actionable insights. Now you can see exactly who your best prospects are, what they care about, and how to speak to them. Then, ✉️ Persona-driven Email Builder made sure your outreach became personal, relevant, and human. 

Prospecting was improved, too. With 🔍 AI Smart Search, you can now describe your search in simple words, and AI will detect the key criteria and automatically apply the right search filters, so you don’t miss relevant leads. No tedious filter setup, no guesswork. Just results.

Outreach safety got an upgrade. 🔥 Deliverability suite got smarter with a premium warm-up pool, specific provider focus, spintax and custom tracking domains. 🔗 LinkedIn Automation learned to target based on connection degrees, got dynamic daily limits, account rotation, and time zones, making automation more natural, human, and safe. Plus, you can now track the engagement growth trends of your LinkedIn accounts.

Scaling your outreach became easy. Our 📮 Done-for-you Domains and Mailboxes let you adapt your outreach volumes when necessary without breaking the bank, with fully set-up domains available from $3/year and mailboxes at $4/mo.

🧑🏿‍🤝‍🧑🏽 Managing multiple accounts and Teams became simpler. Unibox evolved into a single command center for your inboxes, with smarter filters and CC/BCC support. Bulk editing, campaign folders, and sender tags removed confusion, letting you focus on your work. Meanwhile, multiaccounting finally allowed for easier team and personal space management with separate data, setups and subscriptions.

Behind the scenes, our native 🌈 Snov.io × Clay integration connected your workflows like never before. Enrich prospects with Clay, verify and push leads to campaigns with Snov.io, and run outreach with no file exports, fewer errors, and a fully connected system that saves time and keeps outreach moving.

We also doubled down on community. Our Facebook group now hosts over ✨ 1,000 active members, sharing experiments, insights, and real-world results. Add 11 live webinars and our appearances at Web Summit Rio and Lisbon, and 2025 became more than a year of features — it was a year of learning and growing together.

And we didn’t forget to reward the people who trust us most. Our 💰 Affiliate program still lets you earn 40% commission. And the best part? It’s lifetime, every time your referral pays, you get paid. No else does this, because we genuinely value the people who share our product.

Looking back, 2025 wasn’t about doing more. It was about doing the right things: building systems that protect your outreach, amplify your impact, and let you focus on the conversations that matter.

You trusted us with your outreach. From all of us at Snov.io, thank you.

That’s not just a number — it’s 50 million opportunities waiting for you.

Most tools give you a “list.”
We give you the market.
The difference between chasing leads and being 10 steps ahead.

It’s now bigger. Fresher. More detailed. And ready to fuel your growth.

Meet your next customer

Last month we made some changes to our plan limits: Pro and Ultra plans got up to x2.5 more recipients, while Starter limits for new users got lower to fit smaller businesses just getting started with their outreach.

After your feedback, we're bringing back 5,000 recipients on Starter plans!

It’s about bringing back the space to experiment, optimize and scale your outreach — all on Starter.

Scaling your outreach? With our updated Pro plans it’s easier than ever – same price, up to 2.5 times(!) more recipients. And as always, unlimited follow-ups, unlimited campaigns, and unlimited sender accounts.

Discover all of our plan updates →

Already on Pro? We’ve just automatically increased your recipient limit free of charge!

Want to go Pro? Grab your plan and stop missing out. Enjoy your growth 🌱

Triggers? That was then.
Conditions? That’s now — and they’re only getting better.

This rename kicks off a whole new chapter for your outreach automation. More flexibility. More control. More power to you.

First move? We’ve upgraded Connected on LinkedIn with smarter logic and more effective flows.

And yep, more Condition upgrades are on the way. Buckle up.

Your emails are all over the place — Gmail, Outlook, scattered threads. A lead just replied, but you have no idea where. It’s time to put an end to the inbox madness.

Meet Unibox, the smarter way to manage sales conversations. All your emails, from every account and campaign, now live in one place inside Snov.io. No more switching tabs or losing track of replies. You can respond faster, assign interest levels instantly, and keep your pipeline moving without the usual chaos.

Plus, Unibox makes teamwork easy with a shared inbox, so no one’s left wondering who replied to which lead.

Ready to take control of your inbox?

Explore Unibox

In 2024, we launched a ton of features. So let’s raise a virtual toast to the 24 fan favorites — the features that turned your cold leads into red-hot opportunities!

• LinkedIn Automation: multichannel sales became your new reality! And with our B2B sales Udemy course you were able to start your LinkedIn journey in no time
• Annual credits rollover finally allowed all annual users to save their credits for later. Little tip: if you renew your plan before the end of the billing period, your credits will even roll over year-to-year!
• Email Deliverability Month helped you take your emails from spam to Inbox 100% of the time in just 24 bite-sized videos
• LinkedIn warm-up mode let you gradually grow your cold LinkedIn outreach
• Reports: the long-awaited new page offers in-depth look into your campaign success and the most engaged prospects
• InMail helped reach those lucrative leads outside your LinkedIn network
• Two-Factor Authentication added a new layer of security that keeps your account safe and data protected
• LinkedIn limits grew to 50 daily actions each, so you can contact more leads faster
• Deliverability Check showed you where your email land and how you can fix any deliverability issues as soon as they appear
• Database Search went unlimited so you can save thousands of results at once (no more 50-prospect limit!)
• Campaign Insights gave spot-on personalized recommendations for better deliverability and engagement
• Dynamic Content made messages more personalized and tailored to the recipient's unique traits — all within the same campaign
• Campaign priority control allowed you more control over sending (especially combined with advanced settings like daily campaign limit and follow-up priority)
• Warm-up for all providers opened better deliverability and account reputation for every email service provider
• Deals import let you quickly move CRMs in minutes
• Spintax made it easy to send multiple unique versions of cold emails without any risks for your deliverability
• Snov.io x Pipedrive integration brought 24 new automation scenarios, both one-way and two-way sync options, single-click database updates, and flexible field mapping
• LinkedIn pending requests control let you set up auto-cleanup of old connection requests — even LinkedIn can’t do this!
• Campaign autocompletion & archiving kept your dashboard tidy at all times
• Skip saved option in Database Search allowed you to skip over previously saved prospects and move on to fresh leads!
• Blacklist detection in Deliverability Check instantly found out if your domain or IP is flagged on any major blacklists, and showed you how to get unlisted
• LinkedIn Prospect Finder extension returned to Chrome Web Store
• Snov.io got a refreshed new look — now getting things done is even easier!
• Issues to fix + Recommendations tabs expanded deliverability check with even more personalized step-by-step guides, so you never have to Google how to set up a DNS record again!
• Magic Pixel — our new tracking technology that ensures safe and accurate email open tracking for Gmail recipients.

Wow, there hasn’t been a week in 2024 where we didn’t release a new update or feature, and this list is just the tip of the iceberg! You can catch all the latest and greatest on our new Release Notes page. 

Is your dream feature still in the works? Don't be shy — let us know on our Feature Request page!

And most importantly, in the last 366 days, hundreds of thousands of amazing people joined Snov.io and trusted with their success. That's the best gift we could’ve asked for!

Thank you for choosing Snov.io. Happy Holidays and can’t wait to see you in 2025 💜

Find all Snov.io newest releases in one place ✨ From cool new features to essential updates – you'll never miss a gamechanging release again!

See the latest

Why settle for less when you can save more? Our annual plans now come with credit rollover, just like our monthly plans—only better. Buy an annual plan and save 25%!

Not sure about going all-in for a year? Think of it this way:
✅ Credit rollover means no wasted credits for a year
✅ Get 12 months of service but only pay for 9
✅ No more subscription renewals, only uninterrupted access

Jump in, and make your subscription work smarter for you!

Upgrade now

🎉 Exciting news for your Snov.io account – Two-Factor Authentication (2FA) is live! 🔐

🔐 With 2FA, you add an extra layer of security to your account, ensuring that only you have access to your sensitive data, keeping hackers out. Even if someone cracks your password, 2FA steps in to keep your account safe from any intruders, providing 100% protection.

How to activate 2FA in your Snov.io account:

1. Go to Account → Settings and find 2-step authentication.
2. Click Turn on and select your preferred verification method. 

Protect your account