It felt like 2025 was a year of change. Outbound got tougher, buyers got smarter, and attention became a rare commodity in sales.

Our goal stayed simple: help you reach the right people, at the right time, with the right message — without burnout, wasting hours, or risking your accounts.

We started with understanding. 🧩 AI Buyer Persona Generator turned hours of research into quick actionable insights. Now you can see exactly who your best prospects are, what they care about, and how to speak to them. Then, ✉️ Persona-driven Email Builder made sure your outreach became personal, relevant, and human. 

Prospecting was improved, too. With 🔍 AI Smart Search, you can now describe your search in simple words, and AI will detect the key criteria and automatically apply the right search filters, so you don’t miss relevant leads. No tedious filter setup, no guesswork. Just results.

Outreach safety got an upgrade. 🔥 Deliverability suite got smarter with a premium warm-up pool, specific provider focus, spintax and custom tracking domains. 🔗 LinkedIn Automation learned to target based on connection degrees, got dynamic daily limits, account rotation, and time zones, making automation more natural, human, and safe. Plus, you can now track the engagement growth trends of your LinkedIn accounts.

Scaling your outreach became easy. Our 📮 Done-for-you Domains and Mailboxes let you adapt your outreach volumes when necessary without breaking the bank, with fully set-up domains available from $3/year and mailboxes at $4/mo.

🧑🏿‍🤝‍🧑🏽 Managing multiple accounts and Teams became simpler. Unibox evolved into a single command center for your inboxes, with smarter filters and CC/BCC support. Bulk editing, campaign folders, and sender tags removed confusion, letting you focus on your work. Meanwhile, multiaccounting finally allowed for easier team and personal space management with separate data, setups and subscriptions.

Behind the scenes, our native 🌈 Snov.io × Clay integration connected your workflows like never before. Enrich prospects with Clay, verify and push leads to campaigns with Snov.io, and run outreach with no file exports, fewer errors, and a fully connected system that saves time and keeps outreach moving.

We also doubled down on community. Our Facebook group now hosts over ✨ 1,000 active members, sharing experiments, insights, and real-world results. Add 11 live webinars and our appearances at Web Summit Rio and Lisbon, and 2025 became more than a year of features — it was a year of learning and growing together.

And we didn’t forget to reward the people who trust us most. Our 💰 Affiliate program still lets you earn 40% commission. And the best part? It’s lifetime, every time your referral pays, you get paid. No else does this, because we genuinely value the people who share our product.

Looking back, 2025 wasn’t about doing more. It was about doing the right things: building systems that protect your outreach, amplify your impact, and let you focus on the conversations that matter.

You trusted us with your outreach. From all of us at Snov.io, thank you.