Introducing ✨ News Topics ✨, a new and real-time way of identifying key non-transaction events in a company's timeline.

Using a new ML model, we're reading and extracting key information from news articles and tagging them with our new Topic labels. Our first three Topics are:

• Key people change
• New product or service
• New property

Topics are also searchable in Advanced Search! You can discover and create Collections for new opportunities for when a company has been mentioned in the news for one of the above.

Advanced Search company criteria: Significant events > News coverage > News topics

Discover key moments in a company's journey quicker than ever before, for example, identifying the appointment of a key person before it's officially filed and published on the platform via our traditional data flow under 'Person added'.

Jump into the Timeline tab on Company Pages now and discover key moments mentioned in News articles you may have missed!