You've been able to run our preset lenses to get fast, structured insight on companies. Now you can build your own.

Custom lenses let you ask any company research question, get an AI-powered answer grounded in our data, and save the questions that matter most — so you can run the same research reliably, across every company you review.

How to use them

Ask a question, get an answer. Type any question about a company directly into the lens panel. Focus your prompts on an outcome, rather than a topic, to get the best reusable outputs.

Save and reuse as lenses. When a question is worth repeating, save it. We’ll name it for you automatically, though you can edit the name any time. Arrange your saved lenses in whatever order suits your workflow.

Work side by side with your data. Lenses now live in a persistent side panel, so you can run and review them without losing your place as you move through a company profile.

What you can do with custom lenses

Custom lenses are most powerful when you have a repeatable research need that our presets don’t cover. A few examples of what you might ask:

• Screening companies: “Does this company operate in financial services and have there been recent signs of growth?” — build a qualification lens that reflects your target companies.
• Due diligence: “Produce a focused SWOT analysis of Strengths, Weaknesses, Opportunities, and Threats for this company.” — save the DD questions your team asks every time.
• Strategic analysis: “What signs suggest this company might be family owned?” — apply a consistent lens across a category to spot patterns.

Until now, lenses gave you fast answers to our questions. Custom lenses put the research agenda in your hands, making it possible to encode your own questions directly into your workflow.

Every answer is grounded in our data, so you get the consistency of a reliable, structured process with the flexibility of asking open-ended questions.

Try it now

Lenses are powered by AI.