Not sure if $5 off or 20% off works better? Now you can test both!

Our new A/B testing feature for Shopify merchants lets you compare different advocate rewards side-by-side. Once your test ends, you’ll get clear stats on which one drives more referrals—so you can pick the winner with confidence.

Try it out in your Campaign Editor → A/B tests → Advocate Rewards 

Store Credits are now available as a reward option for Shopify merchants! 💳

Offer your advocates something they’ll value: credit to spend right in your store. It’s a powerful way to build loyalty, drive repeat visits, and keep your brand top of mind.

Head to your Campaign Editor → Rewards → Advocate Rewards and select Store Credits to get started.

Learn more ->

We’re excited to introduce Tiered Rewards, a game-changer for your referral and affiliate programs! 🎁 

Now you can reward your best referrers with bigger, better incentives as they drive more sales or higher-value purchases. It's the perfect way to show appreciation and keep your top performers motivated. 

Go to your Campaign Editor -> Rewards -> Advocate Rewards and start configuring different reward tiers.

Learn more ->

Activation steps:

• Go to the campaign you want to create a join block for --> go to Widgets.
• In the Join Block card, use the dropdown to link a Join Block to the campaign.
• Go the Shopify theme editor --> select a page to add the Join Block to.
• Go to the left-hand pane -->go to Template -->add the Join Block as a section.

Note: The join block is only compatible for Shopify merchants using Online Store 2.0 themes. Learn more

Allow customers to view referral details in their store account! Our new Customer Referral Details Extension is customisable, easy to implement, and lets customers seamlessly view their referral link and rewards without logging into a separate portal.

Activation steps:

• Go to your Shopify theme editor -> Checkout and customer accounts -> Profile
• Go to Apps -> Add the Customer Referral Details Extension to Accounts
• Go to Menu --> Add a new menu item linked to the Customer Referral Details Extension--> rename the menu item to something suitable such as "Refer & Earn"

This feature is currently only available for Shopify merchants using Customer Accounts.

Referral links now open a popup directly on your store, displaying a personalized message and code. This keeps friends engaged without leaving your site, reducing redirects and minimizing drop-offs.

The Friend Offer Popup automatically matches your Shopify color scheme and font. You can also upload a custom background image.

Activation steps:

• Go to your Shopify theme editor -> App Embeds -> toggle on Friend Offer Popup
• Go to your ReferralCandy dashboard -> Campaign editor -> Widgets ->toggle off Friend Offer Page

This feature is currently only available for Shopify merchants.

You can now create and run multiple campaigns at once to grow your customer base. 

How is this useful?

- Run an affiliate program alongside your customer referral program. Get started here.

- Target different segments with tailored rewards. 

- Manage different partner campaigns targetting different professional groups.  

Explore this feature at your campaigns page! 

Say hello to the Advocates page: this latest feature lets you easily access a comprehensive list of all past and present advocates in your referral campaigns. Simply go to Campaigns, open up the Editor and find the Advocates page on the left sidebar.

Stay tuned as we build more improvements to optimize your referral campaigns!

Upgrade! 

You can now access certain ReferralCandy pages in your Shopify dashboard! This means less time switching between platforms and more time focusing on growing your business.

Stay tuned as we add more pages to operate ReferralCandy from your Shopify dashboard.

Merchants using Shopify's Checkout Extensibility feature will see these events in a contact's activity log:

-> When an advocate is shown the sign up form or their referral link on the Referral Extension

-> When an advocate clicks any of the sharing links in the Referral Extension: Messenger, WhatsApp, Facebook, X, Email