Pro tips to optimize your referral program

Hey ReferralCandy community!

This is just a quick reminder that our CS team is always a click away to help optimise your referral program 🤘 Simply click the Intercom widget on the bottom right of your screen to start a chat.

For example, here are some of their tips:

  • Promoting your referral program (from Katherine Maneul): Add your referral program's Join page url as a tab or menu item on your website to promote the campaign or encourage customers to sign up as an advocate proactively
  • Setting up rewards (from Cris Lopez): Consider giving cash rewards to advocates, particularly when your product is expensive or bought intermittently (e.g. furniture, gym equipment, electronics etc.)

If you have questions or need guidance, please don't hesitate to reach out!

Reminder Email Improvements

Reminder emails are a great nudge to entice advocates to refer. At the same time, we don't want to bombard your customers' inbox with too many emails and get marked as spammy 🤧

To solve this, you now have more control over the send rules of reminder emails! For example:

  • # of referrals: Once X referrals are reached, stop sending reminder emails to that advocate
  • Limit # of emails: Once X reminder emails have been sent, stop sending reminder emails to that advocate

💌 Only applicable for merchants who use ReferralCandy as their email platform.

Now a Shopify Plus Certified App Partner 🎉

Woohoo, people! 👻 We are proud to announce that ReferralCandy is now a certified Shopify Plus App.

This means that Shopify Plus recognizes our commitment to helping ecommerce merchants grow their sales by providing the level of product quality, privacy, and support required by Shopify Plus merchants. Super big feat for us!

We also just surpassed 1,500+ five-star reviews on the Shopify App Store. If you were on the fence about trying out ReferralCandy, now's a great time to join 😉

Let's boost your email deliverability 🚀

We just released a powerful feature called custom email domains! Now, your outgoing emails can be changed from ReferralCandy's default to your dedicated domain like

It consists of 2 quick steps: 1) verify sender email and 2) domain authentication.

What's in it for me?

  • Better email deliverability: domain authentication shows email providers like Gmail that the email sender is the owner of the domain. This makes it more likely that emails get to your recipient's inbox! 
  • More control over branding: the "via" will no longer appear after you complete the 2nd step.

If you're a..

  • New merchant: we recommend setting this up before you launch your campaign.
  • Existing merchant: if you've already launched your campaign without custom email domains, you can always change the settings.
  • Merchant using Klaviyo or MailChimp: this won't affect you as you are not using ReferralCandy's default email provider.

Check out our help article for a step-by-step approach 🔗
(This feature is available only on our new dashboard. You can make the switch to the new dashboard here). 

A fresh look for the dashboard 🔮

Teaser alert! In a few weeks, you'll get a clean, modern look to the dashboard design. Along with the fresh look, this is essentially a change from the inside out where we set the stage to streamline our internal process to push features faster ⚡ 

Think new reward types, better integrations with email tools (ex. Klaviyo, MailChimp), and targeted customer emails to maximize first and repeated referrals.

How does this work? We have moved to a leaner tech stack and significantly reduced technical debt by introducing a new design system. Basically, our engineers and designers can save tons of time with this change.

📍 We plan to eventually transition all users to this dashboard in the coming weeks. Don't worry, all the features you love and use will still exist 🥳

🚨 Prevent referral fraud with Fraud Center v1.0!

With Fraud Center v1.0, you now have a central dashboard to identify, review and take action against referral fraud and suspicious customers.

Fraud Center empowers you to fight referral fraud with four easy steps:

  1. Alert: Identify customers with suspicious referral
  2. Review: Examine details for evidence of fraud
  3. Action: Disqualify referrals or ban customers from the program
  4. Support: Track past history to answer support queries

You can access Fraud Center from your ReferralCandy dashboard, or read the full product announcement to see all the features.

Read the Fraud Center product launch announcement.

P.S. If you'd like a demo or have more questions, please reach out to our customer success team.

A/B test your post-purchase emails 💌

Your post-purchase email is one of the key opportunities to get your customers to refer their friends to your store. Your customers are more likely to refer others after they have bought your products or even tried them. And the right post-purchase email can nudge them to take action.

You can now optimize your post-purchase email by A/B testing the email. You can experiment with different subject lines, email content, and button texts to see which gets more clicks, thereby improving the performance of your referral program.

Learn how to optimize your emails ↗︎

P.S. You will soon also be able to experiment with different post-purchase popups, landing pages, and more.

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