Create multiple draft campaigns!

Create new campaigns as drafts
Campaigns can now be saved as drafts - get ahead by prepping multiple drafts. We'll let you know when you can activate them. Tip: use segments to create unique, targeted campaigns.

Check it out
Head over to All Campaigns to try it out! This will be available for anyone with an active account and integrated store. If your account is suspended, please contact our customer success team here.

95 new fonts for emails and pages 🧙🏻

We're more than excited to announce new 95 Google fonts to customize your branding! These include Google fonts that are within the Shopify’s font library. 

If you're interested, try it out yourself in Emails and Pages!


  • Merchants who were on developer mode before the feature was rolled out
  • Merchants who are on developer mode and are applying their own set of custom fonts

These merchants will not be able to use the new set of 95 fonts.

10 years of referral marketing insights in ultimate playbook

Not sure how to optimize and scale your referral program? We've got you covered: 

10 years of insights from helping merchants like you launch and scale referral programs—all covered in The Ultimate Referral Marketing Playbook. 

Every chapter covers each crucial aspect of a program, and the tips and tricks you can use for them. From how to choose referral incentives, to learning how to promote your program to your customers—it's a long one but trust us, it's going to be worth your time.

You can download the playbook here now. Enjoy!

Send invite emails to past customers with Klaviyo

Using Klaviyo as your email sender? You can now send an invite to past customers to join your referral program with Klaviyo! Use the trigger Enrolled via Invitation in Klaviyo to send an invite email upon inviting a new referrer or advocate into your referral program 📮

Get started with 4 easy steps below: 

  1. Set email flows and templates in Klaviyo
  2. Upload your list of Klaviyo subscribers (csv) to ReferralCandy
  3. ReferralCandy generates referral links for you
  4. Emails are then sent from Klaviyo

Wanna try? Go to Invite Customers and start inviting past customers (tip: your Klaviyo account should already be integrated with ReferralCandy). If you're stuck, follow this help article or reach out to our friendly CS down below 🏃

Create targeted email flows from Klaviyo

Hey everyone! We're excited to announce some cool updates for Klaviyo:

  • Personalized referral emails with Klaviyo segmentation - Send self-signup, invitation, reminder and reward emails from Klaviyo instead of ReferralCandy! Use our specific custom properties in Klaviyo to create segments, customize flows and targeted email campaigns. For example, send different emails to drive first or subsequent referrals. 
  • Embed reward coupon code, expiry date & more - We now pass more referral specific information for you to customize. For example, when your advocate earns a reward, you can embed their discount coupon code in Klaviyo emails
  • Greater flexibility & control - Want to send all referral emails from Klaviyo? Once you’ve set it up in Klaviyo, you can now turn off reminder & post-signup emails in our email settings. (Soon, you'll also be able to send the manual invite to past customers from Klaviyo).

🚀 Here's a full list of help articles to try out the newly upgraded Klaviyo. 

Customize your friend landing page

From now on, you have more control over the look and feel of your friend landing page! We apply your logo and brand color automatically - suiting your brand and encouraging referred friends to click through your site!

The Friend Landing Page is where referred friends are taken to once they link on a referral link. Click 'Shop now', and they get redirected to your store with the coupon code applied at checkout.

Wanna try? Head over to Email and Pages > Friend Landing Page to customize your branding!

🧑‍🚀 Coming soon: Big improvements with Klaviyo Integration..

Reminder Email Improvements

Reminder emails are a great nudge to entice advocates to refer. At the same time, we don't want to bombard your customers' inbox with too many emails and get marked as spammy 🤧

To solve this, you now have more control over the send rules of reminder emails! For example:

  • # of referrals: Once X referrals are reached, stop sending reminder emails to that advocate
  • Limit # of emails: Once X reminder emails have been sent, stop sending reminder emails to that advocate

💌 Only applicable for merchants who use ReferralCandy as their email platform.

Now a Shopify Plus Certified App Partner 🎉

Woohoo, people! 👻 We are proud to announce that ReferralCandy is now a certified Shopify Plus App.

This means that Shopify Plus recognizes our commitment to helping ecommerce merchants grow their sales by providing the level of product quality, privacy, and support required by Shopify Plus merchants. Super big feat for us!

We also just surpassed 1,500+ five-star reviews on the Shopify App Store. If you were on the fence about trying out ReferralCandy, now's a great time to join 😉

Pro tips to optimize your referral program

Hey ReferralCandy community!

This is just a quick reminder that our CS team is always a click away to help optimise your referral program 🤘 Simply click the Intercom widget on the bottom right of your screen to start a chat.

For example, here are some of their tips:

  • Promoting your referral program (from Katherine Maneul): Add your referral program's Join page url as a tab or menu item on your website to promote the campaign or encourage customers to sign up as an advocate proactively
  • Setting up rewards (from Cris Lopez): Consider giving cash rewards to advocates, particularly when your product is expensive or bought intermittently (e.g. furniture, gym equipment, electronics etc.)

If you have questions or need guidance, please don't hesitate to reach out!

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