We’ve added a wide variety of features to the Media Attribution dashboard. 

With additional filters it is now easier to measure exposure to your campaign for specific brands, POIs, a group of POIs or even categories 🏪.

Add your campaign and its different touchpoints 🏬.

Get the results for your campaign and the drive-to-store impact in the improved Media Attribution dashboard 🖩.

If you don't have access to the media attribution dashboard already request it here. 

A mouthful of IT slang, we know 🙈. But as from now, you can login using the company credentials you use every day. Whether you are a Microsoft, Google, Okta or whatever company, we have got you covered.

As from now on, you have to provide your email address first. If you are a SSO (single sign on) user, we will redirect you to your corresponding login form. Otherwise, you can enter your password as always.

Using a SAML 2.0 connection, we are able to connect Accurat to your IT stack so user access is directly linked to your account and managed by your company. Although we have a multitude of features to avoid unwanted access, nothing beats to have control of your own users.

If your IT department is keen on control, privacy & compliance (aren't they all? 😉), get in touch and we set you up in no time.

The Brand & Category dashboard was updated with the 'Service area insights', similar to the section that was already present in the Store & Network overview. Three different graphs were added:

• Service area indicates where your customers live, spread accross the country.
• ZIP codes serviced gives an overview of all ZIP codes and their corresponding NIS-6 zones incl. the extrapolated number of customers who live in each area.
• Distance travelled provides insights of the average distance between your customers' homes and your locations. 

Each graph can be easily exported. Mainly the NIS-6 codes from the Zip codes serviced table can help to improve your folder drop zones or further evaluate your local impact in more detail. 

We are currently rolling out overall dashboard downloads for all users. We already offered the possibility to download graphs as a PNG (image) or the underlying data (CSV) for internal usage. Since today, we will always add complete dashboard downloads as PDF or image. 

The download will take into account the filters. If you selected a specific period, store or audience, your dashboard download will reflect that selection.

Current downloads per graph

Added dashboard download