New module alert!🚨 

Ever wondered where exactly your competitors are located or how close they are to your own store?🔎

Our new 'Stores' module has the answer and is now available for all clients.

It is now possible to receive a detailled overview of your own stores and to compare with your selected competitors.

Zoom in and discover a local concentration of stores and competitors or filter by brand, zip code and city.📍

Don't have access to the new module? Contact us here and we'll be happy to help you on your way. 😊

Building and maintaining a POI (point-of-interest) database that is up-to-date is a constant challenge. We have now added a POI export module making Accurat's reliable real-world locations accesible to our clients by showing restaurants, stores, schools and much more. In both The Netherlands & Belgium we have +100.000 locations in our database. 

Exports are done as CSV files for easy import into your system.

Get in touch with our sales team to see how our POI database can benefit your organisation through antony@accurat.ai 

New security update live.

Security is of the highest importance to us. Everyday we put a lot of effort in keeping up with the highest and most recent security standards.

A recent pen test (where we let our databases, API, admin and other sensitive infrastructure voluntarely get hacked) was succesfull - For us that is, a little less for the hackers ;-). Consequently only minimal adjustments have been suggested for further improvement.

Following 2 adjustments have direct impact on users:

• Auto log out after 2 weeks of inactivity: unlike before we will log you out not after 30d but after 14d of inactivity. Next time you use Accurat you'll have to log in again.
  
  Tip: use Accurat every week to avoid being logged out ;-).
  
  
• Password check (not for SAML / SSO users): From now on we will check more thoroughly the quality of a password. Users that created their own Accurat password will still be able to keep using the same password. When creating a new password your browser (we cannot read your password) will check if your password is strong enough before it is accepted.
  
  Tip: if you doubt the quality of your password we suggest changing it here.

After the well received split of the Brand & Category dashboard into modules we repeated the exercise for the Store & Network dashboard. 💥 

S&N is now divided into different modules logically grouped per type of insight. 👐 

Don't have acces to our dashboards? Check out how the B&C dashboard looks like here or ask for a demo.

Quick recap 🧑‍🏫
Brand & Category: Consumer, brand & market insights on a brand level. 

Store & network dashboard: Local store & network insights.

S&N Modules:

* Benchmark: Overview of locations and the current footfall of selected locations. 📈

* Traffic: Traffic in your and competitors stores. 🛣️

* Loyalty: Deep dive into client loyalty. Who do clients combine with? How is this evolving? How are competitors performing? 🛍️

* Visit transfer: The flows of visits from your competitors to your location (& vice versa) ↪️

* Moments: visit moments (Busiest days? Busiest hours? Share of minutes?). 🕐

* Service area: what are the areas your shops or restaurant serves? 🗺️

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Don't have acces to our dashboards? Check out how the B&C dashboard looks like here or ask for a demo.

We've been super busy over the last few weeks, and we're excited to share you a new update! ⚡️

We've split the Brand & Category dashboard into different modules. 

All the insights and functionality you are used to remain available but are now grouped per type. 

There is now a more clear overview and loading time has decreased. 🚀

On top we've added a central overview for filtering on your brand, desired period and selected competitors. 

Is this update not matching your expectations? Do you have any other feedback or suggestions? We'd love to hear from you. 🙏

New feature alert! 🚨

From now on it is possible to send periodic reports to designated users within our outside of your organisation. 🔥

Open up the alert screen from the side panel:

Choose the dashboard or module to share such as Loyalty, Share of visits, Audiences... for your brand or specific stores 🏪. Set the frequency, select users or add the email addresses of your colleagues and your fresh report is delivered timely.

newWe have some exciting news! Our Folder Optimisation tool has been officially launched. 🚀

You ask, we deliver! Now you have another great way to measure and improve the impact of your door-to-door campaign.

With the tool you define your intended campaign reach both for customers as well as for your relevant potential (e.g. your category customers). Use the impact (of incremental visits) from your previous door-to-door efforts to further improve your distribution zones.

A heatmap provides insight on where your relevant clients are located and where your potentential lies.

Filters distribution zone results per store location or per city and get relevant metrics to help you make the best possible selection.

Want to improve the ROI of your next leaflet drop? Request a free demo or check out our whitepaper to find out more. 🔥

Additional parameters have been added to our audience builder, enabling you to create a whole array of new audiences 🧑‍🤝‍🧑.

Dwell time & visit time were added for category, brand and store (POI) visits.

Work with your created audience througout the different dashboards 👨‍💻.

Not sure if you're getting the most out the 'Audiences' functionality? Contact us here and we'll be happy to help you on your way. 😊

The team has been working on adding functionalty on the Media Attribution dashboard for a while. After a great deal of time and effort, we're proud to present some brand new functionality! 🤩

⭐ Campaign reach insights are now more detailled.

⭐ Multi-touch campaign analysis is now available. Demonstrate which touchpoint causes which impact.

⭐ Return on ad spend. What is the cost and return for each medium?

We're excited to find out if you share our enthusiasm. ✨ Let us know in the chat or contact us here.

User Management is now easier than ever. 😌

In the client admin Brand Admins can add, edit or delete users for their brands.

Not sure what the different roles mean? Check out our knowledge base here. 😎