New security update live.

Security is of the highest importance to us. Everyday we put a lot of effort in keeping up with the highest and most recent security standards.

A recent pen test (where we let our databases, API, admin and other sensitive infrastructure voluntarely get hacked) was succesfull - For us that is, a little less for the hackers ;-). Consequently only minimal adjustments have been suggested for further improvement.

Following 2 adjustments have direct impact on users:

• Auto log out after 2 weeks of inactivity: unlike before we will log you out not after 30d but after 14d of inactivity. Next time you use Accurat you'll have to log in again.
  
  Tip: use Accurat every week to avoid being logged out ;-).
  
  
• Password check (not for SAML / SSO users): From now on we will check more thoroughly the quality of a password. Users that created their own Accurat password will still be able to keep using the same password. When creating a new password your browser (we cannot read your password) will check if your password is strong enough before it is accepted.
  
  Tip: if you doubt the quality of your password we suggest changing it here.

After the well received split of the Brand & Category dashboard into modules we repeated the exercise for the Store & Network dashboard. 💥 

S&N is now divided into different modules logically grouped per type of insight. 👐 

Don't have acces to our dashboards? Check out how the B&C dashboard looks like here or ask for a demo.

Quick recap 🧑‍🏫
Brand & Category: Consumer, brand & market insights on a brand level. 

Store & network dashboard: Local store & network insights.

S&N Modules:

* Benchmark: Overview of locations and the current footfall of selected locations. 📈

* Traffic: Traffic in your and competitors stores. 🛣️

* Loyalty: Deep dive into client loyalty. Who do clients combine with? How is this evolving? How are competitors performing? 🛍️

* Visit transfer: The flows of visits from your competitors to your location (& vice versa) ↪️

* Moments: visit moments (Busiest days? Busiest hours? Share of minutes?). 🕐

* Service area: what are the areas your shops or restaurant serves? 🗺️

 ---

Don't have acces to our dashboards? Check out how the B&C dashboard looks like here or ask for a demo.

Additional parameters have been added to our audience builder, enabling you to create a whole array of new audiences 🧑‍🤝‍🧑.

Dwell time & visit time were added for category, brand and store (POI) visits.

Work with your created audience througout the different dashboards 👨‍💻.

Not sure if you're getting the most out the 'Audiences' functionality? Contact us here and we'll be happy to help you on your way. 😊

The team has been working on adding functionalty on the Media Attribution dashboard for a while. After a great deal of time and effort, we're proud to present some brand new functionality! 🤩

⭐ Campaign reach insights are now more detailled.

⭐ Multi-touch campaign analysis is now available. Demonstrate which touchpoint causes which impact.

⭐ Return on ad spend. What is the cost and return for each medium?

We're excited to find out if you share our enthusiasm. ✨ Let us know in the chat or contact us here.

User Management is now easier than ever. 😌

In the client admin Brand Admins can add, edit or delete users for their brands.

Not sure what the different roles mean? Check out our knowledge base here. 😎

We’ve added a wide variety of features to the Media Attribution dashboard. 

With additional filters it is now easier to measure exposure to your campaign for specific brands, POIs, a group of POIs or even categories 🏪.

Add your campaign and its different touchpoints 🏬.

Get the results for your campaign and the drive-to-store impact in the improved Media Attribution dashboard 🖩.

If you don't have access to the media attribution dashboard already request it here.