The Brand & Category dashboard was updated with the 'Service area insights', similar to the section that was already present in the Store & Network overview. Three different graphs were added:

• Service area indicates where your customers live, spread accross the country.
• ZIP codes serviced gives an overview of all ZIP codes and their corresponding NIS-6 zones incl. the extrapolated number of customers who live in each area.
• Distance travelled provides insights of the average distance between your customers' homes and your locations. 

Each graph can be easily exported. Mainly the NIS-6 codes from the Zip codes serviced table can help to improve your folder drop zones or further evaluate your local impact in more detail.