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The way your customers shop is changing. Are you changing with them? Reviews.io’s new feature uses user-generated content to caters to the modern customer for the most engaging shopping experience yet.

We’ve all seen McDonald’s advertising. An impossibly juicy beefy patty sits atop a fluffy, cloud-like bun, a scattering of symmetrical seeds adorning its golden-brown crust. A perfect sunshine-yellow triangle of cheese oozes down its side and delicate, jewel-like blobs of shimmering ketchup peek out from within. Eat me. It says. Eat meeeee.

Of course, we’re wise enough to know that a real life B…