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We’ve all seen McDonald’s advertising. An impossibly juicy beefy patty sits atop a fluffy, cloud-like bun, a scattering of symmetrical seeds adorning its golden-brown crust. A perfect sunshine-yellow triangle of cheese oozes down its side and delicate, jewel-like blobs of shimmering ketchup peek out from within. Eat me. It says. Eat meeeee.

Of course, we’re wise enough to know that a real life B…
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