Exciting News! Resly is now automated to STR

Who are STR?

Founded in 1985, STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors and are the leading source of accommodation performance data in Australia.

As a Resly client, you now have the ability for automated connectivity to STR and complimentary access to their premier benchmarking services through their Free Hotel Survey program.

What is benchmarking?

Key to identifying opportunities for growth, benchmarking is the process of evaluation that focuses on comparison with a standard. In the accommodation industry, that means comparison with your local market or a group of competitor properties.

Confidential benchmarking with STR enables a 360-degree view of the marketplace, covering historic performance metrics as well as a detailed view of business on the books.

As the industry navigates through unchartered times, these insights will be crucial in the recovery process. STR has specialised in delivering such services for 35 years, and we are excited to bring our solutions to your property.

STR also manage the Australian Accommodation Monitor and provide to you:

• FREE bespoke benchmark reports which compare your performance to your local market (see example below) – “Is my occupancy or average rate growing faster than others?”
• Independent and trusted globally
• Simple and automated options to input your monthly performance
• Support revenue growth through a better understanding of your position within the local market
• Support your local region by making your region’s data sample more robust for more informed decisions around tourism, events, etc
• STR have always been known to help you understand the past, now you can see the future with Forward STAR rolling out – which allows you to see how your on the books occupancy compares to your local market
• ITS FREE!

Resly invites you on behalf of STR to take advantage of this opportunity for meaningful aggregate data to help make informed decisions. Never before has data been such an integral part of decision  making in our industry

Your individual performance data is 100% protected and confidential, and by participating, you are contributing to the overall aggregate data set for the region. Only you will see your individual performance relative to your local market.

No need for manual date updates - data submission can be 100% automated via Resly

To help articulate the benefits of STR we encourage you to view this four minute introduction – www.bit.ly/IntroToBenchmarking

How do you get started?

Registration is quick and easy via this online link - CLICK HERE

Paul is available to answer any questions you might have on 07 5628 2404 or phammond@str.com

Paul and STR look forward to working with you and supporting your market insight.