Resly Announcements

https://app.resly.com.au

‼ Action Required: Register Your SMS Sender ID in Australia

If you have activated 2-way messaging, then you can disregard this.

Time to take action

Hey there!

We hope you're doing well and that you’re enjoying all the recent updates to Resly! We wanted to give you a heads up about an important regulatory change that's coming up soon for our Programmable SMS Product in Australia.

In short, the Australian Communications and Media Authority (ACMA) has recently approved revisions to the Scam Code, which means that all Alphanumeric Sender IDs must be pre-registered in order to comply with these regulatory changes. Dynamic Alphanumeric Sender IDs won’t be allowed in Australia, so you'll need to pre-register your brand-specific Alphanumeric Sender IDs by April 15, 2023 to make sure your messages don't get blocked.

We know this is a bit of a hassle, but we want to make sure you're fully informed and prepared for these changes. Our SMS provider, Twilio, will require some documentation from you to complete the pre-registration process, including proof of identity, business registration license, trade license, and/or registered trademark details.

Don't worry though, we've got your back! We'll be sending you a prompt within Resly in the coming days to help you complete the registration form and provide your business details. Please make sure you have all the necessary documentation ready to upload.

You will be asked to upload a proof that you are entitled to use the Alphanumeric Sender ID in the form of a Business Registration License, examples of which include:

  • Australian Business Number (ABN)
  • Australian Company Number (ACN)
  • Australian Registered Body Number (ARBN)
  • Indigenous Corporation Number (ICN)

Effective April 25, 2023, messages sent using unregistered Alphanumeric Sender IDs will be blocked. We don't want you to experience any service disruptions, so please make sure to pre-register your Alphanumeric Sender IDs before the deadline.

What is an Alphanumeric Sender ID?

It is the name or word that appears as the sender on an SMS message, instead of a mobile number. It's a combination of alphabetic and numeric characters that can be used to identify a brand or organisation to the recipient of the SMS message.

For example, if a hotel called "ABC Hotel" were to send an SMS message, they could use "ABC" or "ABCHTL" as their Alphanumeric Sender ID instead of a mobile number. It helps recipients recognise the sender and increase the likelihood of engagement with the message.

Although our support team is unable to complete or provide your registration documents, they will be submitting the registration on your behalf. They are available if you have any questions or concerns. You can contact them at support@resly.com.au.

Thank you for choosing Resly as your technology partner.

The Resly Team