๐Ÿ›๏ธ Buy X Get Y coupons make rewards more exciting

Flat discounts are forgettable. With Buy X, Get Y coupons, you can create incentives that feel personal, flexible, and fun for your customers.

Examples you can try:

  • 👕  Buy a t-shirt from the Summer collection, get a scarf from the Autumn collection
  • 💳  Spend $200, get $50 off
  • 💊  Buy vitamins, get 20% off protein powder

Try it out in your Campaign Editor → Advocate Reward or Friend Offer

๐Ÿงช A/B Test Your Advocate Rewards

Not sure if $5 off or 20% off works better? Now you can test both!

Our new A/B testing feature for Shopify merchants lets you compare different advocate rewards side-by-side. Once your test ends, you’ll get clear stats on which one drives more referrals—so you can pick the winner with confidence.

Try it out in your Campaign Editor → A/B tests → Advocate Rewards 

๐Ÿ’ณ Build Brand Loyalty with Store Credits

Store Credits are now available as a reward option for Shopify merchants! 💳

Offer your advocates something they’ll value: credit to spend right in your store. It’s a powerful way to build loyalty, drive repeat visits, and keep your brand top of mind.

Head to your Campaign Editor → Rewards → Advocate Rewards and select Store Credits to get started.

Learn more ->

Refreshed contact page

We've updated the contact details page to house separate sections for aggregate and campaign-level data. You will soon see richer, more comprehensive information when you start running multiple campaigns. Go to Contacts -> Manage to check out any of your customers' pages.

๐Ÿ›๏ธ Post-purchase popup improvements: signup form layout

With this new feature, you can now choose 2 different layouts for your post-purchase popup:

Existing Referral link

  • Show referral link immediately upon purchase
  • Recommended for normal referral programs

NEW Signup form

  • Show signup form first 
  • Recommended if you use segments: Customers can't join/automatically enroll into your referral program if they don't meet your segment criteria (ex. spend > $100), but you can use the popup to inform them about your program
  • Contact enrolled already?Signup form on?Behaviour of popup


    Show referral link immediately


    Show referral link immediately


    Show signup form


    Show nothing


Explore this on your dashboard ➝

Sidenote: Available for all new merchants and existing merchants (signed up to ReferralCandy from mid-December 2022)

Use segments to target website signups only

Now, with the segments feature, you can start an affiliate program easily! This allows you to create a campaign that only enrolls people who signup via your site widgets or signup forms. Affiliates help you to reach new audiences in your industry, and not just your existing customers who’ve purchased your product 🤘🏼

(If you have previously used our email settings to support this capability, please follow the steps below).

Get Started

  • Go to Target Audience > Select 'Widget Signups' as your target segment in the dropdown
  • Go to Widgets to paste the relevant code snippet to your website. (Alternatively, add your Join Page link on your affiliate program page).

Note: This feature is available to new merchants only - and will be gradually released to all merchants by next week!

Learn more about how affiliate programs work ➝

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