📋 Introducing static segments

The new Static Segments feature allows you to create and manage custom segments based on a list of contacts that you can manually add and remove from. This will allow you to run a referral program for an exclusive audience such as affiliates.

📝 See who are in your segments


Using segments in your referral campaign? You can now see a list of contacts who are part of the segment you created. To view this, simply go to the Segments page and click on the name of your segment. This list will update whenever you make a change in segmentation criteria

🟡 You can now temporarily pause your campaign

With our new pause state, you can temporarily hide the friend offer and prevent advocates from being rewarded for referrals. This can come in handy when you want to run your referral program and another campaign concurrently. Learn more ↗ 

For merchants using themes on developer mode, you can use the campaign.state liquid variable to add in content specific to when the campaign is paused.

🛍️ Post-purchase popup improvements: signup form layout

With this new feature, you can now choose 2 different layouts for your post-purchase popup:

Existing Referral link

  • Show referral link immediately upon purchase
  • Recommended for normal referral programs

NEW Signup form

  • Show signup form first 
  • Recommended if you use segments: Customers can't join/automatically enroll into your referral program if they don't meet your segment criteria (ex. spend > $100), but you can use the popup to inform them about your program
  • Contact enrolled already?Signup form on?Behaviour of popup


    Show referral link immediately


    Show referral link immediately


    Show signup form


    Show nothing


Explore this on your dashboard ➝

Sidenote: Available for all new merchants and existing merchants (signed up to ReferralCandy from mid-December 2022)

Use segments to target website signups only

Now, with the segments feature, you can start an affiliate program easily! This allows you to create a campaign that only enrolls people who signup via your site widgets or signup forms. Affiliates help you to reach new audiences in your industry, and not just your existing customers who’ve purchased your product 🤘🏼

(If you have previously used our email settings to support this capability, please follow the steps below).

Get Started

  • Go to Target Audience > Select 'Widget Signups' as your target segment in the dropdown
  • Go to Widgets to paste the relevant code snippet to your website. (Alternatively, add your Join Page link on your affiliate program page).

Note: This feature is available to new merchants only - and will be gradually released to all merchants by next week!

Learn more about how affiliate programs work ➝

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