As part of our continued efforts to help you grow your business and improve sales, we've just added a new class of reports to surface Customer loyalty. Read more about how it works and how to improve your sales in our blog post.
Several new reports have been added to the Overview dashboard that surface Cumulative total sales, Sales attributed to marketing, and Average purchases by customer. Also, a new Insights page has been added with updates to the Retention rate by Cohort report and a new Repurchase rate by cohort report.
As always, please send comments/suggestions to firstname.lastname@example.org.
Due to a recent change to Shopify's user interface caused HTML links to break.
Product page links have been updated to open a new tab in the browser and instead of hyperlinking the full product name, an icon has been added after each Product name to allow you to visit the Product page in the Shopify Admin section.
A bug with how Returns were calculated caused reports to display an inflated Total sales number. Total sales now captures Returns made on any given day for the trailing 90 days. This change affects all reports that surface Total sales.
Some reports have been updated to allow for exporting as CSV. Look for the “Export as CSV” icon at the top of the Report detail page, like so:
Also, the Sales by shipping destination report now groups shipping destinations by zipcode rather than city to give a more granular view of the data.
A new report has been added to display sales by shipping destination. This allows Shop owners to better understand where their orders are being shipped.
Three new reports have been added to the Overview dashboard to show Total sales by marketing campaign, medium and source. This is the first set of reports to help you understand the ROI on different marketing investments.
We’re happy announce the availability of Advanced report filters! Reports can now be customized to filter the results to match any specific business constraints like order amounts, marketing campaign tracking, customers, emails, billing/shipping information and more.
Please give this new feature a try and send us your feedback!