Sales by Shipping Destination Update

The Sales by Shipping Destination report has been updated to include all Orders and more accurate geolocations (latitude/longitudes). This should provide more clarity into exact shipping locations.

Introducing Custom reports

We've just launched Custom Reports -- a new feature that allows you to view your data the way you need it to understand and grow your business.

This feature is in Beta and will evolve over time as we add more features and incorporate your feedback.

App design changes

We've made a few changes to the App layout and design. The new layout will help us add more reports and tools as we continue to grow and expand the App.

If you have any feedback to share about the new layout, please don't hesitate to reach out to us at


Customer first, last names now in reports

Reports that include Customer information such as the Loyalty reports and Segments now include the Customer's first and last names.

Reporting updates

An update was made to how the sales reports display Total sales. For stores based in countries where taxes are not included sales amounts (like in the United States or Canada), this change has no affect. For Stores where taxes are included in sales amounts (such as VAT), Total sales reports have been updated to reflect the proper amounts.

New reports added

Two new reports have been added for tracking Total items sold and Average sales by customer.

We've also added new columns to the Sales breakdown tables to include "Average items per Order", "Average orders per customer" and "Distinct customers".

As always, please let us know about any improvements or updates you'd like to see. We're here to help and your feedback is invaluable in building a great App.

New reports added

Several new reports have been added to the Overview dashboard that surface Cumulative total sales, Sales attributed to marketing, and Average purchases by customer. Also, a new Insights page has been added with updates to the Retention rate by Cohort report and a new Repurchase rate by cohort report.

As always, please send comments/suggestions to

Fixed Product page links

Due to a recent change to Shopify's user interface caused HTML links to break.

Product page links have been updated to open a new tab in the browser and instead of hyperlinking the full product name, an icon has been added after each Product name to allow you to visit the Product page in the Shopify Admin section.

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