We've just launched a few updates to the App that we'd like to share:

1. Chart rendering has been updated to be smoother and display better across Windows, Mac and Mobile devices. PRO Subscribers can also down SVGs or PNGs for the charts.
2. A new report showing the Total Sales Distribution by Repeat Buyers is available on the PRO account. Use this report to better understand the makeup of your Stores revenue across Repeat Buyers.
3. Export as CSV has been added to the Cohort Retention report

As always, if you have any feedback or feature requests, please don't hesitate to ask. We're here to help!

There are two updates:

1. A new report has been released to surface Purchase Latency. The Purchase Latency report displays the average number of days taken by Customers to purchase successive times from your Store. Use this report to better the lifetime and how long Customers take to return and buy again based on their Order sequence.
   

2. Customer Segments have been updated to include new advanced filters that allow segmenting by:

   1. The first order made by a Customer including: SKU, product, variant, marketing channels (Source, Medium and Campaign)
   2. Customer tags
   3. Discount codes

Two new Reports have been added:

1. The Purchase Frequency Report surfaces how often Customers order within various periods of time. Use this report to better understand Customer affinity with your brand and products.
   
2. The Items Purchased by Customer Report surfaces the number of items within Orders to surface how large Customer's baskets are. This report can be used to better understand how to establish Discounts and Product bundling to maximize sales.

The Sales by Shipping Destination report has been updated to include all Orders and more accurate geolocations (latitude/longitudes). This should provide more clarity into exact shipping locations.

We've just launched Custom Reports -- a new feature that allows you to view your data the way you need it to understand and grow your business.

This feature is in Beta and will evolve over time as we add more features and incorporate your feedback.

We've made a few changes to the App layout and design. The new layout will help us add more reports and tools as we continue to grow and expand the App.

If you have any feedback to share about the new layout, please don't hesitate to reach out to us at support@bythenumbersapp.com.

Thanks!

Reports that include Customer information such as the Loyalty reports and Segments now include the Customer's first and last names.

An update was made to how the sales reports display Total sales. For stores based in countries where taxes are not included sales amounts (like in the United States or Canada), this change has no affect. For Stores where taxes are included in sales amounts (such as VAT), Total sales reports have been updated to reflect the proper amounts.

Two new reports have been added for tracking Total items sold and Average sales by customer.

We've also added new columns to the Sales breakdown tables to include "Average items per Order", "Average orders per customer" and "Distinct customers".

As always, please let us know about any improvements or updates you'd like to see. We're here to help and your feedback is invaluable in building a great App.

Today we are excited to announce the latest in our series of App improvements -- Segments. Read more about how Segments work on our blog post.