Meet our new 'Stores' module

New module alert!🚨 

Ever wondered where exactly your competitors are located or how close they are to your own store?🔎

Our new 'Stores' module has the answer and is now available for all clients.

It is now possible to receive a detailled overview of your own stores and to compare with your selected competitors.

Zoom in and discover a local concentration of stores and competitors or filter by brand, zip code and city.📍

Don't have access to the new module? Contact us here and we'll be happy to help you on your way. 😊

POI Export Module added

Building and maintaining a POI (point-of-interest) database that is up-to-date is a constant challenge. We have now added a POI export module making Accurat's reliable real-world locations accesible to our clients by showing restaurants, stores, schools and much more. In both The Netherlands & Belgium we have +100.000 locations in our database. 

Users that have the module activated can export all the most recent POI's, with complete adress, for any Brand or Category in our database. Also meta-data such as store opening hours can be added.

Exports are done as CSV files for easy import into your system.

Get in touch with our sales team to see how our POI database can benefit your organisation through antony@accurat.ai 

Brand & Category Dashboard Split Into Modules

We've been super busy over the last few weeks, and we're excited to share you a new update! ⚡️

We've split the Brand & Category dashboard into different modules. 

All the insights and functionality you are used to remain available but are now grouped per type. 

There is now a more clear overview and loading time has decreased. 🚀

On top we've added a central overview for filtering on your brand, desired period and selected competitors. 

Is this update not matching your expectations? Do you have any other feedback or suggestions? We'd love to hear from you. 🙏

Create Automated Reports

New feature alert! 🚨

From now on it is possible to send periodic reports to designated users within our outside of your organisation. 🔥

Open up the alert screen from the side panel:


Choose the dashboard or module to share such as Loyalty, Share of visits, Audiences... for your brand or specific stores 🏪. Set the frequency, select users or add the email addresses of your colleagues and your fresh report is delivered timely.


Folder Optimisation Live

newWe have some exciting news! Our Folder Optimisation tool has been officially launched. 🚀

You ask, we deliver! Now you have another great way to measure and improve the impact of your door-to-door campaign.


With the tool you define your intended campaign reach both for customers as well as for your relevant potential (e.g. your category customers). Use the impact (of incremental visits) from your previous door-to-door efforts to further improve your distribution zones.


A heatmap provides insight on where your relevant clients are located and where your potentential lies.


Filters distribution zone results per store location or per city and get relevant metrics to help you make the best possible selection.

Want to improve the ROI of your next leaflet drop? Request a free demo or check out our whitepaper to find out more. 🔥


SAML 2.0 integration allows for SSO

A mouthful of IT slang, we know 🙈. But as from now, you can login using the company credentials you use every day. Whether you are a Microsoft, Google, Okta or whatever company, we have got you covered.

As from now on, you have to provide your email address first. If you are a SSO (single sign on) user, we will redirect you to your corresponding login form. Otherwise, you can enter your password as always.

Using a SAML 2.0 connection, we are able to connect Accurat to your IT stack so user access is directly linked to your account and managed by your company. Although we have a multitude of features to avoid unwanted access, nothing beats to have control of your own users.

If your IT department is keen on control, privacy & compliance (aren't they all? 😉), get in touch and we set you up in no time.


'Service area insights' added to Brand & Category dashboard

The Brand & Category dashboard was updated with the 'Service area insights', similar to the section that was already present in the Store & Network overview. Three different graphs were added:

  • Service area indicates where your customers live, spread accross the country.
  • ZIP codes serviced gives an overview of all ZIP codes and their corresponding NIS-6 zones incl. the extrapolated number of customers who live in each area.
  • Distance travelled provides insights of the average distance between your customers' homes and your locations. 

Each graph can be easily exported. Mainly the NIS-6 codes from the Zip codes serviced table can help to improve your folder drop zones or further evaluate your local impact in more detail. 

PDF & PNG Download option added

We are currently rolling out overall dashboard downloads for all users. We already offered the possibility to download graphs as a PNG (image) or the underlying data (CSV) for internal usage. Since today, we will always add complete dashboard downloads as PDF or image. 

The download will take into account the filters. If you selected a specific period, store or audience, your dashboard download will reflect that selection.

Current downloads per graph

Added dashboard download