📝 See who are in your segments


Using segments in your referral campaign? You can now see a list of contacts who are part of the segment you created. To view this, simply go to the Segments page and click on the name of your segment. This list will update whenever you make a change in segmentation criteria

🎯 Updates to segmentation features

New operator for the Lifetime Spend criteria - you can now set the filter to be greater or equal to a specified value.

Can't decide how to configure criteria for your segment? You can now see a few samples to get you started when you create a new segment. More to come as we add new filters!

🟡 You can now temporarily pause your campaign

With our new pause state, you can temporarily hide the friend offer and prevent advocates from being rewarded for referrals. This can come in handy when you want to run your referral program and another campaign concurrently. Learn more ↗ 

For merchants using themes on developer mode, you can use the campaign.state liquid variable to add in content specific to when the campaign is paused.

🎯 Segmentation now available to everyone


We’re excited to announce that all ReferralCandy users now have access to segmentation!

  • Target exclusive groups of customers based on their lifetime spend
  • This makes it easier to reward and incentivize your best customers 

Learn more -> 

As always, please reach out to us if you have any questions or need help setting up segmentation. We’re here to help!

Create multiple draft campaigns!

Create new campaigns as drafts
Campaigns can now be saved as drafts - get ahead by prepping multiple drafts. We'll let you know when you can activate them. Tip: use segments to create unique, targeted campaigns.

Check it out
Head over to All Campaigns to try it out! This will be available for anyone with an active account and integrated store. If your account is suspended, please contact our customer success team here.

95 new fonts for emails and pages 🧙🏻

We're more than excited to announce new 95 Google fonts to customize your branding! These include Google fonts that are within the Shopify’s font library. 

If you're interested, try it out yourself in Emails and Pages!

Exclusions

  • Merchants who were on developer mode before the feature was rolled out
  • Merchants who are on developer mode and are applying their own set of custom fonts

These merchants will not be able to use the new set of 95 fonts.

10 years of referral marketing insights in ultimate playbook

Not sure how to optimize and scale your referral program? We've got you covered: 

10 years of insights from helping merchants like you launch and scale referral programs—all covered in The Ultimate Referral Marketing Playbook. 

Every chapter covers each crucial aspect of a program, and the tips and tricks you can use for them. From how to choose referral incentives, to learning how to promote your program to your customers—it's a long one but trust us, it's going to be worth your time.

You can download the playbook here now. Enjoy!

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