The new Static Segments feature allows you to create and manage custom segments based on a list of contacts that you can manually add and remove from. This will allow you to run a referral program for an exclusive audience such as affiliates.

Using segments in your referral campaign? You can now see a list of contacts who are part of the segment you created. To view this, simply go to the Segments page and click on the name of your segment. This list will update whenever you make a change in segmentation criteria

Upload an image that appears on the tab of pages to help your customers easily identify your brand. The favicon uploaded will be used on customer-facing pages such as the Join Page and the Friend Landing Page. 

All you have to do is go to Emails & Pages, select Edit on your selected theme and upload your brand's favicon under the Branding panel.

With our new pause state, you can temporarily hide the friend offer and prevent advocates from being rewarded for referrals. This can come in handy when you want to run your referral program and another campaign concurrently. Learn more ↗ 

For merchants using themes on developer mode, you can use the campaign.state liquid variable to add in content specific to when the campaign is paused.

Using subscription apps from Shopify? Extend the reach of your referral program by applying coupon codes for subscription products! Get started if you have a:

• Shopify store

🧚 Check out the help article Using coupon codes on products managed by Shopify subscription apps.

Create new campaigns as drafts
Campaigns can now be saved as drafts - get ahead by prepping multiple drafts. We'll let you know when you can activate them. Tip: use segments to create unique, targeted campaigns.

Check it out
Head over to All Campaigns to try it out! This will be available for anyone with an active account and integrated store. If your account is suspended, please contact our customer success team here.

We're more than excited to announce new 95 Google fonts to customize your branding! These include Google fonts that are within the Shopify’s font library. 

If you're interested, try it out yourself in Emails and Pages!

Exclusions

• Merchants who were on developer mode before the feature was rolled out
• Merchants who are on developer mode and are applying their own set of custom fonts

These merchants will not be able to use the new set of 95 fonts.

Not sure how to optimize and scale your referral program? We've got you covered: 

10 years of insights from helping merchants like you launch and scale referral programs—all covered in The Ultimate Referral Marketing Playbook. 

Every chapter covers each crucial aspect of a program, and the tips and tricks you can use for them. From how to choose referral incentives, to learning how to promote your program to your customers—it's a long one but trust us, it's going to be worth your time.

You can download the playbook here now. Enjoy!

Using Klaviyo as your email sender? You can now send an invite to past customers to join your referral program with Klaviyo! Use the trigger Enrolled via Invitation in Klaviyo to send an invite email upon inviting a new referrer or advocate into your referral program 📮

Get started with 4 easy steps below: 

1. Set email flows and templates in Klaviyo
2. Upload your list of Klaviyo subscribers (csv) to ReferralCandy
3. ReferralCandy generates referral links for you
4. Emails are then sent from Klaviyo

Wanna try? Go to Invite Customers and start inviting past customers (tip: your Klaviyo account should already be integrated with ReferralCandy). If you're stuck, follow this help article or reach out to our friendly CS down below 🏃

Hey ReferralCandy community!

This is just a quick reminder that our CS team is always a click away to help optimise your referral program 🤘 Simply click the Intercom widget on the bottom right of your screen to start a chat.

For example, here are some of their tips:

• Promoting your referral program (from Katherine Maneul): Add your referral program's Join page url as a tab or menu item on your website to promote the campaign or encourage customers to sign up as an advocate proactively
• Setting up rewards (from Cris Lopez): Consider giving cash rewards to advocates, particularly when your product is expensive or bought intermittently (e.g. furniture, gym equipment, electronics etc.)

If you have questions or need guidance, please don't hesitate to reach out!