🎯 Updates to segmentation features

New operator for the Lifetime Spend criteria - you can now set the filter to be greater or equal to a specified value.

Can't decide how to configure criteria for your segment? You can now see a few samples to get you started when you create a new segment. More to come as we add new filters!

🟡 You can now temporarily pause your campaign

With our new pause state, you can temporarily hide the friend offer and prevent advocates from being rewarded for referrals. This can come in handy when you want to run your referral program and another campaign concurrently. Learn more ↗ 

For merchants using themes on developer mode, you can use the campaign.state liquid variable to add in content specific to when the campaign is paused.

🎯 Segmentation now available to everyone


We’re excited to announce that all ReferralCandy users now have access to segmentation!

  • Target exclusive groups of customers based on their lifetime spend
  • This makes it easier to reward and incentivize your best customers 

Learn more -> 

As always, please reach out to us if you have any questions or need help setting up segmentation. We’re here to help!

Create multiple draft campaigns!

Create new campaigns as drafts
Campaigns can now be saved as drafts - get ahead by prepping multiple drafts. We'll let you know when you can activate them. Tip: use segments to create unique, targeted campaigns.

Check it out
Head over to All Campaigns to try it out! This will be available for anyone with an active account and integrated store. If your account is suspended, please contact our customer success team here.

95 new fonts for emails and pages 🧙🏻

We're more than excited to announce new 95 Google fonts to customize your branding! These include Google fonts that are within the Shopify’s font library. 

If you're interested, try it out yourself in Emails and Pages!

Exclusions

  • Merchants who were on developer mode before the feature was rolled out
  • Merchants who are on developer mode and are applying their own set of custom fonts

These merchants will not be able to use the new set of 95 fonts.

10 years of referral marketing insights in ultimate playbook

Not sure how to optimize and scale your referral program? We've got you covered: 

10 years of insights from helping merchants like you launch and scale referral programs—all covered in The Ultimate Referral Marketing Playbook. 

Every chapter covers each crucial aspect of a program, and the tips and tricks you can use for them. From how to choose referral incentives, to learning how to promote your program to your customers—it's a long one but trust us, it's going to be worth your time.

You can download the playbook here now. Enjoy!

Send invite emails to past customers with Klaviyo

Using Klaviyo as your email sender? You can now send an invite to past customers to join your referral program with Klaviyo! Use the trigger Enrolled via Invitation in Klaviyo to send an invite email upon inviting a new referrer or advocate into your referral program 📮

Get started with 4 easy steps below: 

  1. Set email flows and templates in Klaviyo
  2. Upload your list of Klaviyo subscribers (csv) to ReferralCandy
  3. ReferralCandy generates referral links for you
  4. Emails are then sent from Klaviyo

Wanna try? Go to Invite Customers and start inviting past customers (tip: your Klaviyo account should already be integrated with ReferralCandy). If you're stuck, follow this help article or reach out to our friendly CS down below 🏃

ReferralCandy Live: Q&A

In this fireside chat, we're hosting our CS experts to share their best practices for running a successful referral program Don't miss out on this live 45 min Q&A session - available for the next 3 weeks:

  • Get an overview of ReferralCandy: Learn how it can scale your business
  • Learn best practices: Our CS experts of 5 years, Adam and Caye, will share tips from their experience informing over 30,000 brands
  • Get your questions answered: Anything about 3rd party integrations, landing page or email designs

🎧 Join us here by selecting your preferred time here. See you soon!


Show Previous EntriesShow Previous Entries