2021

Hey MeasureMasters,

We had an Office Hours session yesterday and it went great!

Many of you joined and asked questions and in case you missed it here is the recording.

Hope to see you in the next one!

Julian

[Recording] MeasureMasters Live Training with Andreea Popa

We had a Live Training inside of our membership yesterday and it was great!

Andreea, the owner of KPIs Studio, shared some awesome GDS enhancements like Dynamic Insights, Time Series Annotations and much more.

A lot of people joined in so here is the recording if you missed it!

6 Google Data Studio Dashboard Enhancements

[Updated] The Facebook Pixel Course

Hey MeasureMasters,

The Updated Facebook Pixel Course is here!

The course covers:

Facebook Pixel installation and Pageview Tracking
Other Standard Event Pixel Tracking (ViewContent)
Adding Dynamic Data to the Facebook Pixel
Conversion Tracking (Ecommerce) with Dynamic Data
Custom Event Data
Multiple Facebook Pixels
Advanced Settings in the Facebook Pixel Template

Check it out and let me know what you think!

Cheers,

Julian

MM Office Hours Recording

In case you missed our Office Hours yesterday, here is the recording

MM Live Training with Mike Rhodes: Google Ads + AI

New Google Analytics 4 Course

🥳 It’s finally finished.

Happy to announce a new course that just went live now for you.

🎥 The Google Analytics 4 Course

In the course, I take a first look at the new Google Analytics 4. As it's still quite new, I stumbled through some bugs and unknowns, but it was meant to be explored together. So now we have lessons on:

Installation
Event Model
Event Tracking
Conversion Tracking
Reports
and more...
As you can see, it doesn't quite cover everything yet, as the tool is still evolving, so I plan on diving into more topics in the next few lessons I plan to record. Check it out here.

And bear in mind that this course will only grow with time, as and when updates and features are rolled out from the Google Analytics team.

Lates MM Live Training: Google Analytics 4

In our latest MM Live Training we talk about Google Analytics 4

- What is GA4?

- What is new in GA4?

- What differences are there between GA4 and Universal Analytics?

- Should you switch?

and more questions from you.

https://measure.school/courses/google-analytics-4-what-you-need-to-know/

MM Live Training: #Measure Updates

We talked about:

- Server-Side Tracking

- Consent Mode

- Metric Sliders

and more updates on App+Web, GTM, GA and GDS

https://measure.school/courses/measure-updates-server-side-appweb-datastudio/

MeasureMaster Member News - Replay: Train you Tracking: The Express way to UTM Excellence

Hi MeasureMaster,

Nice to see some of you online yesterday for our MM Live Training. We heard from the UTM-Builder.com team about how we can utilize UTMs effectively for our Marketing tracking. Afterwards Lars (the co-founder of UTM Builder) joined us to answer some more questions.

He also graciously gave everyone a discount of 50% on the tool they have built, so if you want to check it out, you can get the promo code in the Resource section of MM.

Check out the replay.

Some Highlights from the MM community

Marco asked what the best tools are to pull data from Pardot into GDS.
Eric wanted to know if it is possible to create an automation that would populate Data Studio and generate a pdf for each client
Renra needed assistance in using WooCommerce to create a remarketing list
Sebastien needed help on how to dynamically change the h1 tag of his Landing Page
Guiomar wanted to know the code he is missing in setting up Enhanced Ecommerce with GTM
Plínio was wondering how to track calls on websites
Hal needed resource regarding online video resources on Facebook Attribution tool
Berry wanted to know how to fix brand variables that don't get into Google Analytics

MeasureMaster Member News - Replay ready: Adventures behind the screen – GA and GTM debugging with my favorite ch rome extensions (feat. Fred Pike)

Hi MeasureMaster,

It was great seeing some of you online participating in the Live Training yesterday. I’m looking forward to more interactions once we get MeasureSummit going. I have the first recording scheduled with our speakers and excited to publish it once it’s done.

What's new in MeasureMasters?
Well… the Live Training with Fred Pike was yesterday. You can watch the replay in our Live section. He talked about the Chrome Extensions he uses to debug GA and GTM implementations. There were some real gems in there (at least for me). For example:

- You can test your IP Filters with the Tag Assistant
- Use Adswerve DataLayer Inspector+ to inject or block GTM
- Debug Enhanced Ecommerce implementations with GTM/GA Debug
- Search for _utm parameters on-site with Website Auditor
... and more

Check out the the replay.

Some Highlights from the MM community

Matic asked if there's any solution for pure GTM ccpa compliance setup
Cody wanted to know if there's a way to keep a filter on a visual when a new source is selected in the data control
Jason inquired for a way of capturing the Chinese characters and pasing them through to GA as they appear on the website
Rohit was looking for GTM4WP plugin alternative
Hal was looking for suggestions on what to build in FB ads that doesn't come with Enhanced Ecommerce
Raphael needed help to join two data sources based on three common variables
Ian needed help to pull out the 'ecomm_pagetype' value in GTM so she can measure views on category pages in Analytics
Shwaman asked how to filter out certain transaction groups in GA
Melque asked how the 'transactionId' key get it's value in the dataLayer
Erik wanted to know if it's okay to house the separate GA tags in the same container in GTM
Marco needed help changing his statement to catch the value when some URLs contain Upper- and LowerCase letters. Also, asked how to calculate the drop in users (in %) from one step to another
Jon asked how to add a condition that is based on the variable "_triggers" that uses the numerical value
Jeffrey wanted to know how to write a filter to combine all urls
Lolis needed to know how to extract only the value of a DOM var to use into a facebook event parameter as "value"
Guillermo needed a way to add the correct UTM parameters before sending this info to GA

that's it for this week. See you in the community,

Julian

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