Hi MeasureMaster,
Happy new year (once again). I’m currently in Vietnam celebrating the Luna new year with my wife’s family. While it’s always a bit odd to be part of a celebration you don’t know much about (although it’s my third time to attend) it’s also good to think about how odd western holidays (like Christmas) must be for Asian people visiting Europe.
What's new in MeasureMasters?
This week we are starting a new project: SOP Library. These shouldn’t be new to anyone running a business. Standard Operating Procedures are written instructions of recurring tasks in your business, that you want to handle in a standard way - ideally, by another person than you.
I’ve already often heard from marketers that they use my videos as SOPs to give to their staff. Unfortunately, they get outdated from time to time, so it’s far easier to create a document that will be updated regularly. So today we are starting a new resource: The SOP Library.
Our first SOP is on installing GTM on a Wordpress site.
Check out this resource.
Some Highlights from the MM community
- Denis asked if there are cases when google / cpc was reported as google / organic instead (in GA)
- Jaclyn wanted to confirm if its true that she can use 1 installation of GTM and 1 installation of Google analytics on both domains when doing cross domain tracking
- Rónin inquired what's the process for switching a site that uses a plugin/manual GA installation and updating it to GTM
- Philip wanted to know if anyone else lost the ability to edit the Wordpress theme header
- Jody asked if anyone have experience with the 'dataLayer Builder + Enhanced Ecommerce' template from Mikeulrich75 from the gallery
- Ethan asked what could be the problem if ecommerce sometimes miss 1 or 2 orders a day. And if possible to check the GTM's impact on site performance
- Wiebke wanted to know if its against GA policy that another company puts their own GA account tracking code on a website they built for their client
- Ellen was looking for ideas as to why the banner does not always work on peoples phones when they set up personalization to display for those in specific states
- [SHARE] Great, practical dashboard
See you around,
Julian