Hi MeasureMaster,

Hope you having a great week. For me the week was mostly spent writing this post on RegEx for Google Tag Manager, which took me a while to compile, research and write, but now that it’s finally published I understand how you can use RegEx in GTM just so much more. Always worth it to go deep.

What's new in MeasureMasters?

Yesterday we’ve had our monthly Measure Master Live Training with Hussain from the analytics consultancy Marketlytics. He talked about how to get started with Event-Driven Analytics. He really went super deep (over 1 hour) on what events actually are and how you can plan them out. Really valuable stuff if you consider how many tools now develop to be more event-driven (Google Analtyics App + Web) and leaving behind the Pageview centric model. Lot’s to learn.

Check out the Live Training Replay.

Some Highlights from the MM community

• Martin wanted to know if anyone came across creating views for each Web and Mobile Apps, and filtering out traffic depending if it is App or Web traffic
• Renra asked how to get total quantity from the EE dataLayer
• Ellen was looking to help to track when a customer who is a member of our loyalty program places an order
• Lolya Jewellery needed help in audience and catalog setup in snapchat - Anyone with experience?
• Felix suddenly saw his GA Tracking not working anymore.