To reach the right audiences, at Zonka Feedback you could already create dynamic lists using contact attributes, but so often it is necessary to slice and dice your audiences based on their source of visit, their interaction with previous surveys, their customer experience metrics and scores, how many times they visited a page, how many pages they visited, and so on. And now you can do that with Zonka Feedback.
With Advanced User Segmentation create dynamic segments and groups using powerful filters, deliver the right surveys at the right time to the right audiences and get analytics that matter.
User Segmentation offers a deep level of granularity that was not possible earlier. You can create Static Segments that essentially work as static lists. But what we are bringing to the table is Dynamic Segments - a way for you to pick filters and conditions and create dynamic lists for focused targeting.
Segments can be created using filters like:
- Contact Attributes: Standard and Custom Attributes like Name, Email, Language, Time Zone, Gender, Plan and so on.
- Visit Analytics: First Seen Date, Last Seen Date, Pages Visited, Number of Pages Visited, Number of Sessions, First Source Visited
- Scores: Average NPS, CES and CSAT or the latest NPS, CES and CSAT
- Survey Interactions: Survey was partially answered, answered, not answered, viewed or not viewed and by different channels
Segments can be added to Web Widgets in Feedback Buttons, Popups and Popovers. Beyond in-product, website and in-app feedback, segments can also be used as lists for Email Surveys as well as SMS Surveys.
Segmentation also offers an opportunity for businesses to improve customer satisfaction and loyalty. By targeting surveys to specific audiences, businesses can address the specific needs and pain points of their customers. This personalized approach can help build a stronger relationship with customers and increase customer loyalty.
Furthermore, by targeting the right audience with surveys, businesses can gather more meaningful data and insights. This can lead to more effective decision-making and ultimately improve the overall customer experience.
Note: Data for Survey Interactions and Contact Activity is available from April 7, 12 AM GMT.