BIG NEWS:✨ Introducing Zonka AI Feedback Intelligence

We’re thrilled to announce Zonka AI Feedback Intelligence — built to transform high-volume, unstructured feedback into clarity and action.

Zonka AI unifies feedback from surveys, chats, tickets, reviews, and more into real-time, actionable intelligence. Fueled by Thematic Analysis, Impact & Sentiment Scoring, and Agentic AI, it instantly enlightens CX and product teams with what’s working, what’s broken, and where to focus — across products, services, teams, and locations.

Every comment, review, or chat is decoded into themes and sub-themes that are highly actionable. Powered by NLP, ML, and Generative AI, these insights emerge automatically, adapt to your CX and VoC programs, and help you run multiple analysis projects with ease. Each verbatim is also enriched with Experience Signals like sentiment, intent, churn risk, effort score, urgency, and more — so you don’t just see what customers are saying, but also why it matters and what to do next.

It works seamlessly with Zonka Feedback’s Survey Hub — helping you close the feedback loop, manage responses in a unified inbox, track cases, and automate workflows.

From day one, Zonka AI integrates with data sources like Zonka Feedback Surveys, Intercom, Zendesk, Freshdesk, Jira, Google Reviews, G2 Reviews, App Store, and Play Store ReviewsHubSpot, Salesforce, and 10+ more sources are rolling out soon. And for those using platforms like Typeform, Qualtrics, or SurveyMonkey, Zonka AI will unify those too. For enterprise customers, we’ve already begun developing custom integrations tailored to their systems.

Early access has already started rolling out — many of you who signed up will get access in the coming days. If you haven’t yet, visit www.zonkafeedback.com Or book a demo today.

This is Feedback Intelligence at work — turning overwhelming customer feedback into precise, role-based insights that drive measurable impact.


With excitement,

Rajiv and Sonika

Send Feedback Emails from Multiple Domains

Your email service used to authenticate a single sending domain. If your company runs more than one, that was a real limit.

Now you can authenticate and send survey emails from multiple domains. For companies with several brands or divisions, each feedback request can go out from the domain that fits it.

The payoff is an email that looks like it's coming from the right place, which helps with recognition and deliverability.

👉 Available on all Growth & Enterprise plans.

Run Two-Way Surveys Over SMS — No Link Required

Two-Way SMS is here. Now you can run an entire survey over text, with no link and no landing page.

Sending a survey link by text works, but every extra tap costs you responses. Two-Way SMS skips the link, so the whole survey happens right inside the thread. SMS gets opened within minutes and keeps people from dropping off at a separate page, which usually means higher response rates than a link-based survey.

Your contact gets the question, replies with their answer, and it continues over SMS until they're done. You can shorten the wording for text, personalize with placeholders (like "Hi John, how was your experience?"), and add a custom exit message.

A few things to know:

  • Full question-and-answer flow stays inside SMS
  • Shortened wording, with the original question preserved in feedback
  • Placeholder personalization, custom exit message, and a retry for out-of-range replies
  • Multi-language template support
  • Billing is per message, both incoming and outgoing (costs vary by country; a few aren't supported)

P.S. Since the whole exchange runs on SMS, every extra tap also means an extra SMS. Each message in and out is billable, so a shorter survey protects both your response rate and your costs.

👉 Available on Professional, Growth & Enterprise plans.

Sync Salesforce Users Automatically into Zonka

Currently, you can connect Zendesk, Freshdesk, or Intercom and your users sync into Zonka, so feedback gets rated and tied to the right person. Salesforce now works the same way.

We've added automatic, real-time syncing of Salesforce users into Zonka as agents. When your Salesforce team changes, those users show up in Zonka Feedback on their own. No manual import.

This one matters most for case-closure feedback. When you survey after a Salesforce case is resolved, the response ties back to the exact user who handled it, so your user and team reporting stays accurate.

👉 Available on all plans with Salesforce Integration.

Export Your Survey Templates Straight to Klaviyo

Klaviyo has been one of the most-requested integrations, and it's now supported. You can take your Zonka survey email template into your Klaviyo campaigns without rebuilding anything.
Download the template, copy the embed code, and drop it into Klaviyo. The survey keeps its design and structure, so what your customers see stays the same across both tools.

If your email program already lives in Klaviyo, this lets you send Zonka surveys from the campaigns you're already running. No extra setup.

👉 Available on All plans.

Set Your Own Survey Send Cadence with Custom Throttling

Survey throttling already keeps you from over-surveying the same contact. The catch was that it only allowed a fixed set of day intervals.

Now you set the number yourself. One day, two days, whatever cadence suits your program. Throttling runs globally across your account, and when a survey fires through an integration like Zendesk or Salesforce, you can choose to bypass it.

So the gap between surveys is yours to decide, not ours.

👉 Available on all Growth & Enterprise plans.

Add a Login Layer with Multi-Factor Authentication

A password on its own leaves a gap. We've added Multi-Factor Authentication (MFA) so there's a second check at login. 

With MFA on, signing in needs a one-time password along with the usual credentials. It's a small step for your team and a meaningful one for account security.

For teams that need a higher bar, it puts an extra check between your feedback data and anyone trying to get to it.

👉 Available on all Enterprise Plans.

Reputation Hub Now Pulls Real-Time Reviews from Trustpilot, App Store, and Play Store

We're rolling out three new native review sources in Reputation HubTrustpilot, Apple App Store, and Google Play Store — all syncing in real time, the moment a review is posted.

Until now, monitoring third-party reviews meant exporting CSVs, refreshing dashboards, or relying on overnight jobs. With this update, every new review lands in Reputation Hub the moment it goes live — across all three sources, with no manual sync and no waiting.


What's New?

Trustpilot

Connect your Trustpilot account once and every new review syncs into Reputation Hub in real time — alongside your survey responses, NPS scores, and other reputation signals.

Apple App Store

Connect your iOS app and Reputation Hub starts pulling reviews as users post them — across versions, ratings, and geographies.

Google Play Store

Same for Android. Connect your Play Store app and reviews stream in continuously, ready to monitor, respond to, and track.


Why Real-Time Matters

Reviews don't wait. A bad release can spike negative App Store reviews in hours, a viral product mention can flood Trustpilot overnight, and a Play Store rating shift can affect downloads before your team even sees it. With real-time sync:

  • Spot negative trends as they emerge — not at end-of-week reporting
  • Respond to reviews while they still matter — within the window where engagement is meaningful
  • See cross-channel reputation in one view — surveys, Trustpilot, App Store, and Play Store side by side
  • Trigger alerts on what counts — low ratings, recurring complaints, or surges in volume

Who Is It For?

  • CX and reputation teams are monitoring brand health across surveys and third-party sources
  • Mobile product teams tracking store reviews as a leading indicator of release health
  • Marketing teams watching sentiment trends across campaigns and launches
  • Support teams catching public complaints early and routing them to the right channel
  • Leadership seeing one unified reputation view across every channel that matters

Plan Availability

Available on plans with Reputation Hub access. The same connections also work in AI Feedback Intelligence if you have access — themes, sentiment, intent, and emotion get extracted automatically on every review that comes in.

🚀 Ready to Get Started?

Got questions or want to set up the new sources for your team? Reach out to us at hello@zonkafeedback.com or 👉 Book a Demo to see real-time review sync in action.

Introducing AB Group: Run A/B Experiments Inside a Single Survey

Excited to announce AB Group — a new question group type that lets you run A/B experiments inside a single survey, no second link required.

Until now, testing two versions of a question meant building two surveys, distributing two links, and stitching results together afterward. With AB Group, you add multiple questions to one group, assign each a display probability, and Zonka serves only one of them to each respondent — automatically.


What's New?

🎲 Probability-Based Question Display

Add multiple questions to an AB Group and assign each a display weight — 50/50, 70/30, 60/20/20, or any split that adds up to 100. Zonka handles the random assignment per respondent.

📊 Built-In Comparison

Because both variants live in one survey under one response stream, results sit side-by-side in your reports — no manual reconciliation, no cross-survey math.


Why It Matters

Survey experimentation usually carries enough overhead that teams skip it entirely. AB Group removes the friction:

  • Test the metric, not just the wording — run NPS against CES on the same audience to see which one your customers actually engage with
  • Find phrasings that get clearer answers — test "How likely are you to recommend us?" against "Would you recommend us to a friend?" without splitting your sample
  • Compare response richness — buttons vs. open-text key driver questions, side by side
  • Make incremental survey decisions with real data — not opinions

Example Use Cases

📈 Metric Selection Test NPS vs. CES on a post-purchase survey to see which one your e-commerce audience answers more consistently.

✍️ Question Phrasing Compare two wordings of the same key question to find which gets higher completion and clearer responses.

🎛️ Answer Format Testing Pit a button-choice key driver question against an open-text version to see which one yields richer qualitative input.


Plan Availability

Available on all plans.


HubSpot Integration Now Supports Companies and Deals — Sync Feedback Across Accounts and Pipeline

HubSpot users, your integration just got deeper.

Until now, survey responses synced only to the Contact object in HubSpot. With this update, you can map and sync responses to Companies and Deals as well — opening up a whole new layer of account-level and pipeline-level feedback context.


What's New?

🏢 Sync to Companies

Push NPS, CSAT, and CES scores as Company properties, and log the full response on the Company timeline. Map any survey attribute, response field, or hidden variable to a HubSpot Company property.

💼 Sync to Deals

The same now works at the Deal level. Feedback signals attach directly to open opportunities, with the full response logged on the Deal timeline.

⚙️ Pick the Sync Action That Fits Your Workflow
  • Create new — add a fresh record for every response
  • Update existing — modify the matched record only
  • Create or update — create if no match, otherwise update
  • Log activity to timeline — record the response as a timeline event

Why This Matters

Customer feedback rarely belongs to a single person — it belongs to an account and to a deal. This update closes that gap:

  • Account-based teams can finally see consolidated feedback at the Company level
  • Customer success teams can monitor account health inside HubSpot without external dashboards
  • Revenue teams can tie feedback signals to open deals — not just individual contacts

Plan Availability

Available on Professional, Growth, and Enterprise plans.

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