BIG NEWS:✨ Introducing Zonka AI Feedback Intelligence

We’re thrilled to announce Zonka AI Feedback Intelligence — built to transform high-volume, unstructured feedback into clarity and action.

Zonka AI unifies feedback from surveys, chats, tickets, reviews, and more into real-time, actionable intelligence. Fueled by Thematic Analysis, Impact & Sentiment Scoring, and Agentic AI, it instantly enlightens CX and product teams with what’s working, what’s broken, and where to focus — across products, services, teams, and locations.

Every comment, review, or chat is decoded into themes and sub-themes that are highly actionable. Powered by NLP, ML, and Generative AI, these insights emerge automatically, adapt to your CX and VoC programs, and help you run multiple analysis projects with ease. Each verbatim is also enriched with Experience Signals like sentiment, intent, churn risk, effort score, urgency, and more — so you don’t just see what customers are saying, but also why it matters and what to do next.

It works seamlessly with Zonka Feedback’s Survey Hub — helping you close the feedback loop, manage responses in a unified inbox, track cases, and automate workflows.

From day one, Zonka AI integrates with data sources like Zonka Feedback Surveys, Intercom, Zendesk, Freshdesk, Jira, Google Reviews, G2 Reviews, App Store, and Play Store ReviewsHubSpot, Salesforce, and 10+ more sources are rolling out soon. And for those using platforms like Typeform, Qualtrics, or SurveyMonkey, Zonka AI will unify those too. For enterprise customers, we’ve already begun developing custom integrations tailored to their systems.

Early access has already started rolling out — many of you who signed up will get access in the coming days. If you haven’t yet, visit www.zonkafeedback.com Or book a demo today.

This is Feedback Intelligence at work — turning overwhelming customer feedback into precise, role-based insights that drive measurable impact.


With excitement,

Rajiv and Sonika

Custom CSS for Surveys


We’re introducing a new way to make your surveys truly your own: Custom CSS – now available on request.

What is it?

With Custom CSS, you can apply your own style sheets directly to your surveys. This allows you to fully align the survey look and feel with your brand’s design guidelines, ensuring a consistent experience for your respondents.

What You Can Do

  • Match Your Branding: Apply custom fonts, colors, and layouts.
  • Fine-Tune Styling: Adjust spacing, borders, buttons, and more to achieve the exact design you want.
  • Create Unique Experiences: Go beyond default themes to deliver a survey design that fits seamlessly into your website, app, or product.

Availability

  • Available across all surveys.
  • Access on Request – please reach out to our support team or your account manager to enable it.


🚀 Introducing Multiple Exit Screens for Surveys

We’re pleased to share a new enhancement: Multiple Exit Screens – now available on request.

What is it?

With Multiple Exit Screens, you can create and customize different exit experiences for your respondents. Instead of showing the same closing screen to every participant, you can now logically route respondents to different exit screens based on their survey journey and responses.

How it Works

  • Logic-Based Redirection: Use your existing logic flows to determine which exit screen a respondent should see.
  • Personalized Messages: Display tailored thank-you messages, next steps, or follow-up instructions depending on how questions were answered.
  • Seamless Integration: Works across Web Surveys, Widgets, and SDKs.

Use Cases

  • 🎯 Targeted Messaging: Show happy customers a thank-you + review link, while guiding dissatisfied customers to a feedback form or support follow-up.
  • 💡 Custom Next Steps: Direct different respondent groups to specific landing pages (e.g., promotional offers, sign-up pages, or knowledge resources).
  • 📊 Segmentation & Engagement: Deliver more relevant and personalized end-of-survey experiences that align with respondent behavior.

Availability

  • 🔑 Available on Request — contact us to have it enabled for your account.


AI Sentiment-based CX Workflows: Smarter, Faster Customer CX Management

Introducing Sentiment-Based Workflows—the ultimate game-changer in customer feedback management! Now, you can build powerful, automated workflows that harness AI-driven insights like sentiment, emotion, intent, and urgency detection to completely transform how your team responds to feedback. Say goodbye to slow responses and missed opportunities—these workflows empower you to act faster, smarter, and more effectively.

What makes Sentiment-Based Workflows so powerful?

With Sentiment-Based CX Workflows, you get to create custom, automated workflows that leverage the power of AI insights without the need for complex setup. Whether you're dealing with negative feedback that needs immediate attention or positive responses ready to fuel your advocacy programs, these workflows do the heavy lifting—saving your team time while ensuring nothing slips through the cracks.

Key Features and Real-World Use Cases

  1. Stop Churn in its Tracks
    Automatically prioritize negative feedback and route it for immediate action using sentiment and emotion detection.

  2. Turn Happy Customers into Advocates
    Trigger loyalty offers and testimonial requests automatically from positive feedback.

  3. Send Feedback to the Right Teams Instantly
    Route feedback based on AI-detected intent, ensuring it goes to the correct department—whether it’s a complaint, suggestion, or praise.


  4. Prioritize Urgent Feedback
    Set up workflows that categorize and prioritize high-urgency feedback, ensuring immediate action.


  5. Automate Tasks, Notifications, and Follow-Ups
    Ensure every feedback item is addressed by automating tasks and setting up notifications.

Why you’ll Love Sentiment-Based Workflows

  • Automated Churn Prevention: Negative feedback is flagged and handled before it becomes a bigger problem.
  • Faster Advocacy Building: Positive feedback leads to automated offers and testimonial requests, turning customers into promoters.
  • Smart Feedback Routing: No more manually sifting through feedback—automatically direct issues to the right teams.
  • Real-Time Issue Resolution: Urgent matters are prioritized and solved faster than ever before.
  • Effortless Task Management: Automatically create tasks and alerts, keeping your team focused and responsive.

Get Started Now!

With Sentiment-Based Workflows, managing customer feedback has never been easier or more effective. Build custom workflows that automatically prioritize, route, and respond to feedback in real-time. Start boosting your customer satisfaction today—reach out to activate this feature and see the difference it makes!

Mobile Exit Intent Surveys now available in mobile

The Mobile Exit Intent feature allows businesses to trigger surveys when users show intent to exit a mobile browser, capturing crucial feedback before they leave. This new functionality helps you gather insights at the moment users are about to abandon your mobile site, providing a key opportunity to understand their behavior and address any issues.

How Mobile Exit Intent works

By detecting common exit signals on mobile devices, such as:

  • Clicking the back button on the browser,
  • Scrolling up to reveal the bottom browser bar, or
  • Switching tabs or opening a new one,

the feature triggers a feedback survey, giving users a chance to share their thoughts before exiting.

Why it matters

Capturing feedback just before users leave your mobile site helps you:

  • Increase response rates by targeting users at a pivotal moment.
  • Gain insights into exit behavior to identify and resolve pain points.
  • Improve the overall user experience by understanding why visitors leave.

Platform Compatibility

This feature is supported on iOS and Android, across major browsers like Chrome, Firefox, and Safari.

Some popular use cases that are ideal for using Exit Intent feature on mobile surveys. 

  • E-commerce: Gather feedback on cart abandonment.
  • Content-based websites: Learn why users are leaving without engaging.
  • Service websites: Identify issues that cause visitors to exit before conversion.

Start leveraging Mobile Exit Intent Surveys to capture user feedback at the perfect moment.



Introducing React Native In-App SDK

We are super excited to announce our React Native In-App SDK.

Our React Native SDK is super easy to use and works with iOS and Android apps developed using React Native for mobile and tablet alike. 

Key Highlights

  • One-time installation and requires minimal development time with clear documentation.
  • Create and edit surveys from within the Zonka Feedback web platform.
  • Use at different trigger points such as, the click of a button or change of screen.
  • Choice of creating surveys with NPS, CSAT, and CES questions and more.
  • Identify users with details such as user Id, name, or email address.
  • Ability to pass additional details such as device information and app-specific information to understand the context of the response.

Check out the React Native SDK here.

Introducing Display Logic: Smarter, More Relevant Surveys

We’ve introduced Display Logic to enhance how questions are presented in your surveys, ensuring that respondents only see questions relevant to them based on their previous answers.

Using Display Logic in your surveys has many benefits. 

  • Conditional Question Display: With Display Logic, you can set specific conditions that trigger questions to appear based on respondents’ answers to earlier questions. This allows for more personalized, dynamic surveys.
  • Streamlined Experience: Respondents will only see questions that matter to them, leading to less survey fatigue and more accurate responses.
  • Simplified Survey Setup: By focusing on Display Logic, we’ve eliminated the need for complex Hide Logic, making survey creation more intuitive and reducing setup time.

How you can use Display Logic in your surveys: 

  • Display questions based on customer rating 
  • Display questions based on services availed by the customers 

Try it out in your surveys! 




Integration with MS Teams: Elevate Feedback in Your Teams Environment

We are excited to announce a much-awaited update for Zonka Feedback users – Integration with Microsoft Teams! Now, you can effortlessly manage employee and customer feedback directly within your Teams environment. This feature brings a host of capabilities, including sending surveys, answering them in Teams, setting up automated alerts, and configuring workflows for a more streamlined feedback process.

Here's everything you can do with MS Teams and Zonka Feedback together: 

  • Send Surveys in Microsoft Teams: Distribute Zonka surveys to teams, channels, or individuals within Microsoft Teams. Measure employee pulse, daily check-ins, employee satisfaction and more. Run quizzes, and polls and seek feedback right within MS Teams. 
  • Answer Surveys within Teams: Team members can conveniently take surveys right within the Teams platform.
  • Automated Alerts and Workflows: Set up notifications for new or low survey responses, and configure condition-based workflows for timely actions.
  • Close the Feedback Loop: Ensure real-time alerts reach the right stakeholders, facilitating prompt issue resolution and continuous improvement.

Learn more about Zonka Feedback's integration with MS Teams

Introducing Okta Single Sign-On for Zonka Feedback

We are thrilled to announce that starting today, you can streamline your access and security with the integration of Okta Single Sign-On (SSO) into our platform.

What does this mean for you?

Seamless Authentication: With Okta SSO, you and your team can now log in to Zonka Feedback using your Okta credentials. Say goodbye to the hassle of remembering multiple passwords.

Enhanced Security: Okta is renowned for its robust security features. By integrating SSO, you can ensure that your Zonka Feedback account is protected with the highest level of authentication and access control.

Centralized User Management: Administrators can easily manage user access and permissions from the Okta dashboard, ensuring that the right people have the right level of access to your feedback data.

Learn more on how to setup Okta SSO for your account here

Target Multiple Pages with Web Widgets

While taking feedback on websites, in-product and in-app, it’s very crucial to show the surveys on the right pages. 

You can now add multiple target links and pages when launching web widgets like a side tab feedback button, popup surveys, slide up and bottom bar. Once you set this, the widgets will automatically launch on the targeted pages. You don't need to update the JS Code on the website. 

This gives you greater flexibility to control where your visitors and users view the survey making your surveys very relevant. 



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