BIG NEWS:✨ Introducing Zonka AI Feedback Intelligence

We’re thrilled to announce Zonka AI Feedback Intelligence — built to transform high-volume, unstructured feedback into clarity and action.

Zonka AI unifies feedback from surveys, chats, tickets, reviews, and more into real-time, actionable intelligence. Fueled by Thematic Analysis, Impact & Sentiment Scoring, and Agentic AI, it instantly enlightens CX and product teams with what’s working, what’s broken, and where to focus — across products, services, teams, and locations.

Every comment, review, or chat is decoded into themes and sub-themes that are highly actionable. Powered by NLP, ML, and Generative AI, these insights emerge automatically, adapt to your CX and VoC programs, and help you run multiple analysis projects with ease. Each verbatim is also enriched with Experience Signals like sentiment, intent, churn risk, effort score, urgency, and more — so you don’t just see what customers are saying, but also why it matters and what to do next.

It works seamlessly with Zonka Feedback’s Survey Hub — helping you close the feedback loop, manage responses in a unified inbox, track cases, and automate workflows.

From day one, Zonka AI integrates with data sources like Zonka Feedback Surveys, Intercom, Zendesk, Freshdesk, Jira, Google Reviews, G2 Reviews, App Store, and Play Store ReviewsHubSpot, Salesforce, and 10+ more sources are rolling out soon. And for those using platforms like Typeform, Qualtrics, or SurveyMonkey, Zonka AI will unify those too. For enterprise customers, we’ve already begun developing custom integrations tailored to their systems.

Early access has already started rolling out — many of you who signed up will get access in the coming days. If you haven’t yet, visit www.zonkafeedback.com Or book a demo today.

This is Feedback Intelligence at work — turning overwhelming customer feedback into precise, role-based insights that drive measurable impact.


With excitement,

Rajiv and Sonika

🚀 New Navigation: Survey Hub, Intelligence Hub & Reputation Hub

We’ve streamlined the left menu and reorganized settings so you can find things faster and unlock our newest capabilities. Here’s everything that changed.

🔷 Main Navigation

  • Survey Hub (formerly “Home”)

    Your central Surveys Dashboard is now under Survey Hub. No change in functionality—just a clearer name.

  • Intelligence Hub (NEW)

    Access AI-powered analysis across your connected data sources.

  • Reputation Hub (NEW)

    Monitor and improve your online reputation across channels.

  • Inbox (formerly “Response Inbox”)

    Same place for responses and conversations—shorter name, cleaner look.

📊 Data & Integrations

Bring connections and data together for analysis and reporting.

  • Integrations

    View and manage all integrations across Survey Hub, Reputation Hub, and Intelligence Hub in one place.

  • Data Sources (for Intelligence Hub)

    Connect and manage data sources that power Intelligence Hub analysis.


🧑‍🤝‍🧑 Entities

  • Team Members (renamed from “Agents”)

    We’ve standardized terminology: Agents → Team Members, and they now live under Entities.

  • Locations

    Moved from Company Settings → Company Data → Locations to Entities for quicker access and consistency.

🏢 Company Settings — Now Simplified

We’ve reorganized Company Settings into clearer sections like Account, Users, Survey Hub, Close Feedback Loop, and Developers. Everything is easier to navigate, and related options are grouped logically so you can find them faster.

🧭 “Where did it move?” (Quick Map)

  • Home → Survey Hub
  • Response Inbox → Inbox
  • Agents → Team Members under Entities
  • Locations from Company Settings → Company DataEntities
  • Devices → Offline Surveys (under Survey Hub → Offline Surveys settings)

New Language Support: Create Surveys in Latvian 🇱🇻

We're happy to announce that Latvian is now supported across Zonka Feedback!

Whether you're collecting feedback online, in-app, or through widgets, you can now create and deliver surveys in Latvian across all channels, including:

  • Web Surveys
  • Feedback Widgets
  • Mobile SDKs for iOS and Android
  • Mobile & Tablet Apps

🚀 Introducing Multiple Exit Screens for Surveys

We’re pleased to share a new enhancement: Multiple Exit Screens – now available on request.

What is it?

With Multiple Exit Screens, you can create and customize different exit experiences for your respondents. Instead of showing the same closing screen to every participant, you can now logically route respondents to different exit screens based on their survey journey and responses.

How it Works

  • Logic-Based Redirection: Use your existing logic flows to determine which exit screen a respondent should see.
  • Personalized Messages: Display tailored thank-you messages, next steps, or follow-up instructions depending on how questions were answered.
  • Seamless Integration: Works across Web Surveys, Widgets, and SDKs.

Use Cases

  • 🎯 Targeted Messaging: Show happy customers a thank-you + review link, while guiding dissatisfied customers to a feedback form or support follow-up.
  • 💡 Custom Next Steps: Direct different respondent groups to specific landing pages (e.g., promotional offers, sign-up pages, or knowledge resources).
  • 📊 Segmentation & Engagement: Deliver more relevant and personalized end-of-survey experiences that align with respondent behavior.

Availability

  • 🔑 Available on Request — contact us to have it enabled for your account.


🌏 Launch of India Region Data Hosting

We’re expanding our regional availability with the launch of the India Region for data hosting and residency.
With this addition, you can now choose to host your survey data in India, alongside our existing US and EU regions.

Key Benefits:

  • Data Residency Compliance: Store data within India to comply with local data protection and regulatory requirements.
  • Improved Performance: Faster load times and response capture for respondents in India and nearby regions.
  • Data Sovereignty: Ensure your data remains within Indian borders.

Availability

  • This update is especially beneficial for businesses operating in or serving customers in India, ensuring both regulatory compliance and a better user experience.
  • For more information on setting up India hosting, please contact our support team.


Introducting WhatsApp Surveys – Reaching your audiences just got easier!

Introducing WhatsApp Surveys—designed to help you capture timely, actionable feedback directly on WhatsApp, in partnership with Infobip. With customizable templates, automated workflows, and real-time tracking, WhatsApp Surveys bring customer insights directly to your dashboard, enabling deeper engagement and more informed decisions.

Here are some key features of the WhatsApp Surveys 

  • Customizable Survey Templates: Choose from survey links, or buttons to create WhatsApp survey templates that fit your exact needs.
  • Personalized Invites: Add customer-specific details to survey invites using Survey Attributes, making each survey interaction more personalized and relevant.
  • Infobip Integration: Send WhatsApp surveys globally with ease. The integration with Infobip ensures reliable delivery to customers across multiple regions in just a few clicks.
  • White-Labeled Sender: Brand the WhatsApp sender ID with your company’s name to maintain a consistent, professional image for all customer communication.
  • Global Reach and Multilingual Surveys: Send surveys worldwide and in multiple languages, ensuring that customers across regions and cultures can respond easily.
  • Trigger-Based Automation: Set up workflows to automatically send surveys following specific customer interactions—like purchases, support calls, or service completion—so feedback arrives at the perfect time.
  • Real-Time Response Tracking: Track responses as they come in. The dashboard updates instantly, helping you monitor customer feedback without delay.
  • Detailed Analytics: Access comprehensive reports and insights from WhatsApp survey responses, allowing you to analyze trends, satisfaction scores, and more.

How to use WhatsApp Surveys? 

WhatsApp Surveys can be used literally everywhere, if you audiences are on the channel. But here are some examples of when you could use WhatsApp Surveys. 

  • After Purchase or Service Completion: Trigger a quick survey right after a customer completes a purchase, appointment, post delivery or service call to capture their immediate satisfaction and highlight areas to improve.
  • Process and Transaction Feedback: After key milestones, like sign ups, onboarding, or renewals, gather insights into the experience to help streamline processes and increase satisfaction.
  • Feedback on New Products or Features: Use surveys to gather customer reactions and usability feedback on recently launched products, features, or seasonal collections to refine offerings based on direct input.
  • Experience and Quality Evaluation: Send follow-up surveys after events like deliveries, in-store visits, or onboarding sessions to assess the quality and ease of customer experiences, helping you make targeted improvements.
  • Loyalty and Engagement Checks: Survey customers on their interest in loyalty programs, discounts, or additional services, allowing you to better understand what drives engagement and retention.

Ready to Start?

Explore WhatsApp Surveys in your dashboard and start collecting valuable insights through WhatsApp, powered by Infobip.

Learn more about WhatsApp Surveys here

Precision Targeting got a major upgrade: Now use Regex for Survey Targeting

Targeting your surveys has never been easier—or more powerful! With our new Regex Targeting feature, you can precisely control where your surveys appear across your website, capturing feedback from exactly the audience you need.

You don’t need to rely solely on keywords or listing out exact URLs. Now, Regex (Regular Expressions) opens up flexible, dynamic targeting options that adapt to any URL structure. With just a few clicks, you can ensure surveys reach users in the most relevant spots, boosting engagement and insights.

What Regex Targeting brings to the table

  1. Advanced Control: Use Regex to create sophisticated URL patterns that match multiple pages, directories, or even parameter-specific URLs.
  2. Effortless Setup: Enter a Regex pattern once to target any part of your site—no more manual updates or tedious URL lists.
  3. Enhanced Relevance: Place surveys where they matter most, increasing the likelihood of meaningful responses.

How Regex Targeting Changes the Game

  • One Pattern, Multiple Pages: Target a whole section, like all product pages in a category (`/products/tech/*`) or every article under a blog series.
  • Match by URL Parameters: Capture feedback for specific customer segments, like users viewing sale items or particular product lines.

Start harnessing the flexibility and precision of Regex Targeting in your Zonka Feedback account today. It’s never been this easy to connect with your audience right where they are!

Read more about Survey Targeting here

Streamline Data Collection with the Pre-Capture Screen

Introducing the Pre-Capture Screen, designed to collect key information before your survey even begins. Whether it’s capturing staff names, customer IDs, or other pre-survey details, this feature ensures you gather essential data upfront.

  • Works Across Web & Device Surveys: Ideal for both web-based surveys and in-store devices. For device surveys, staff can quickly enter details before handing the device to customers (like during checkout). For web surveys, capture pre-information such as contact details to streamline the feedback process.
  • Flexible Question Setup: The Pre-Capture Screen is fully customizable, allowing you to add any questions or fields needed before respondents begin the main survey.
  • Quick to Set Up: Easily add this screen in the survey builder to collect upfront information without adding extra steps to your main survey.

Try it out in your next survey. 

AI Sentiment-based CX Workflows: Smarter, Faster Customer CX Management

Introducing Sentiment-Based Workflows—the ultimate game-changer in customer feedback management! Now, you can build powerful, automated workflows that harness AI-driven insights like sentiment, emotion, intent, and urgency detection to completely transform how your team responds to feedback. Say goodbye to slow responses and missed opportunities—these workflows empower you to act faster, smarter, and more effectively.

What makes Sentiment-Based Workflows so powerful?

With Sentiment-Based CX Workflows, you get to create custom, automated workflows that leverage the power of AI insights without the need for complex setup. Whether you're dealing with negative feedback that needs immediate attention or positive responses ready to fuel your advocacy programs, these workflows do the heavy lifting—saving your team time while ensuring nothing slips through the cracks.

Key Features and Real-World Use Cases

  1. Stop Churn in its Tracks
    Automatically prioritize negative feedback and route it for immediate action using sentiment and emotion detection.

  2. Turn Happy Customers into Advocates
    Trigger loyalty offers and testimonial requests automatically from positive feedback.

  3. Send Feedback to the Right Teams Instantly
    Route feedback based on AI-detected intent, ensuring it goes to the correct department—whether it’s a complaint, suggestion, or praise.


  4. Prioritize Urgent Feedback
    Set up workflows that categorize and prioritize high-urgency feedback, ensuring immediate action.


  5. Automate Tasks, Notifications, and Follow-Ups
    Ensure every feedback item is addressed by automating tasks and setting up notifications.

Why you’ll Love Sentiment-Based Workflows

  • Automated Churn Prevention: Negative feedback is flagged and handled before it becomes a bigger problem.
  • Faster Advocacy Building: Positive feedback leads to automated offers and testimonial requests, turning customers into promoters.
  • Smart Feedback Routing: No more manually sifting through feedback—automatically direct issues to the right teams.
  • Real-Time Issue Resolution: Urgent matters are prioritized and solved faster than ever before.
  • Effortless Task Management: Automatically create tasks and alerts, keeping your team focused and responsive.

Get Started Now!

With Sentiment-Based Workflows, managing customer feedback has never been easier or more effective. Build custom workflows that automatically prioritize, route, and respond to feedback in real-time. Start boosting your customer satisfaction today—reach out to activate this feature and see the difference it makes!

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