View Survey & Contact Variables to easily pass data in Email, SMS and Web Surveys 🏷️

Survey Variables and Contact Variables are used to pass data and information in your Surveys and Forms when sending Surveys through Emails, SMSes, on Websites Surveys, and through APIs. They are also very helpful in enriching your survey reports. 

You can now view all your Survey Variables and Contact Variables together in your Zonka Feedback Account when you're Customizing and Distributing your Surveys under the Variables section. 


Viewing all the Variables together will make it very easy and quick for you to use Variables in your Email, SMS and Web Surveys. 🏷️

Introducing 'Duplicate Survey' so you can copy existing surveys easily 📋

You can now Duplicate Surveys, in your Zonka Feedback account, in one-click to create copies of an existing survey. This will drastically reduce your survey creation time as well as time to get started with distributing the survey. 

Duplicate Surveys work very easily. You simply have to select the survey you'd like to make a copy of and duplicate it. While duplicating, you can choose the name of the survey, it's the description and it's ready for customization. All questions, settings, and styling including background, font color, and logo will get copied to the new survey. 

Once done, you can make edits in the survey, if required, and start distribution! 

We love it when something saves time and are sure this will come very handy to you as well! Happy Surveying 📋

Dig deep into data with Drill Down Reports 📊

When you're viewing reports, you often want to drill down to view actual responses for a corresponding data set, without moving away from your report. 

For instance, if you're viewing a report for a Customer Satisfaction Survey, you may want to drill down to the actual responses of the Unhappy Customers from within the report itself. Now imagine, you've filtered your report by a specific time period, by location, by specific contact attributes (say premium users) and a few more filters to get a specific set of data — the drilling down to specific responses becomes even more useful and powerful. 

Now you have that power in Zonka Feedback. 

How do Drill Down Reports help?

  1. Gives you in-depth Insight into Survey Response Data 
  2. Gives Instant Access to Responses without navigating away from Reports
  3. Makes your reports interactive and powerful
  4. Saves time

How do Drill Down Reports work on Zonka Feedback?

Accessing Drill Down Reports is really simple. 

  1. Navigate to the report you'd like to Drill Down. 
  2. Select any filters from the top navigation (Date, Filters). 
  3. Scroll down to your report. 
  4. Click on any value in the report. 
  5. Once you do, the relevant responses for that result will open in a sidebar.

    Note: You can click on any Response to view it in detail. While at it, you can also add Tags, add notes, add tasks, star the response, and mark it as important. Basically, take action while viewing the report.

    Once done, simply close the response and you'll be back in your report. 

Drill Down Reports work for every report in your Zonka Feedback Account — Snapshot, Insights, Trends, Text Analytics, and Tags Analytics.  

Retain Question Filters when navigating from Reports into Inbox and vice versa in Analytics

It's really tedious to add filters again and again while looking at your responses and reports. So we've made it super easy for you. Now when you switch from your Survey Response Inbox to the Reports and Analytics, the Survey Filters will be retained and don't have be applied again! Same when you navigate from Analytics to Response Inbox. 

This should be super handy in navigating between Reports and Response Inbox quickly and more effectively. 

Note: All other filters, like Date, Location, Survey Filters, Contact Attributes are already retained when you navigate between Reports and Response Inbox.  

Personalize your Email & SMS Surveys with Placeholders 🧑‍🦰

Personalized messages always grab more attention and add uniqueness. When you personalize Email and SMS Surveys, they tend to be noticed more and increase your chances of getting more responses. 

Now you can personalize your Email and SMS Survey messages by inserting placeholders to add values from Contact Attributes and Survey Attributes. 


Use Survey Question Filters in Response Inbox

While viewing Survey Responses, it is useful to sort out responses and look at them based on various conditions. One such important condition is their answer to a question. With the help of Survey Question Filters in Response Inbox, you can do exactly that in Zonka Feedback. 

View a subset of the responses based on the answers they gave to a question. What's more? You can add multiple Survey Question Filters while in your Response Inbox to view the exact subset you're looking for. 


For instance, in the survey above, you want to see responses of all people who had a particular type of issue and who's problem was not resolved in a timely manner. You can choose those two questions and the responses and apply the filter. Here's what you are able to see — 

With the Survey Question Filter in your Response Inbox, you can quickly filter to the responses based on the answers and take action on the most urgent ones. In a nut shell, speed up Closing the Feedback Loop. 

Heatmap View for Location Analysis Reports 📊

Now view Heatmaps with Location Insights Report and Team Insights Report at Zonka Feedback. Get a graphically colorful and visual representation of the questions and metrics when compared location-wise. 

The Heatmap View is in addition to the numeric comparison to help you quickly identify which location and team is doing how well on which metrics and how many responses are there for each option.

Check it out —  

How to view Heatmaps?

  • Go to Survey Analytics for which you'd like to view Location-based Heatmap or Team-based Heatmap
  • Click on Insights Report 
  • From there, choose Location or Team 
  • Turn on the Heatmaps toggle and you will be able to see the Heatmaps in your Location report and Team report

The Heatmap View can be turned on and off anytime you like. 

Which plan are Location-based Heatmap Reports and Team-based Heatmap Reports available in?

The Location-based and Team-based Heatmap Reports can be viewed in the Growth Plan.  

Announcing Zonka Feedback CX Platform

Introducing Zonka 2.0 — upto 10x times faster than before, newer feedback channels, more powerful feedback reporting, further enabling closing the feedback loop, with solid stability and a brand new look.

Over the past 12 months, our team has focussed entirely on reinventing Zonka.

The reason? In a nut shell — to transform Customer and Employee Experiences. We have been fortunate to get an opportunity to work with some amazing companies over the past few years — truly humbled to be a part of the feedback journey for brands that are really committed to customer and employee happiness. But over time, we reached a stage where we wanted to add more value, to make a larger difference than what we did earlier, and to really turnaround how Employee and Customer Feedback and Experiences are managed today. Also, to make it easy for companies to adapt to a platform that helps them focus on what really matters — feedback and experiences. We also wanted to take this opportunity to adapt newer technologies, to become faster, to tackle technical challenges along the way, to look better and to support more companies, for years to come! The team was also always bursting with newer ideas and putting everything together, it made sense for us to rebuilt Zonka. And so we did.

Today, I'm very happy to share and introduce to you, the all-new Zonka 2.0 — Zonka Feedback rebooting as Zonka Customer Experience (CX) Management Platform with innovative CX Management & Analytics.

Here's what to expect with the all-new Zonka CX Management Platform:

  • An absolutely new and modern interface — When we sat down to plan and design the interface, we wanted the experience for the users to be fresh, and to be easy. In the classic version, we always felt that some of the important options and features didn't get enough exposure and we kept that in mind while designing the new interface. Also, since Zonka is a platform where you can manage multiple surveys and feedback campaigns together, we designed an interface that makes it effective for users to focus on one survey at a time — completely, as well as be able to look at the whole picture with Dashboard and Global Response Inbox, whenever required.

  • More engaging survey style and designs — While redesigning the platform interface, we also redesigned the feedback form and surveys. New questions, new smileys, new look and feel — it's all new and yet familiar. We have also made it easier for users to build surveys, trimmed down options that were unnecessarily complex and added intelligence to ensure better working and look and feel of the surveys.
    ipad-mobile-NPS


  • Upto 10x faster — One big reason we got pushed to rebuild Zonka from ground up was to make it faster. With tens of thousands of feedbacks being collected everyday, scaling up was crucial. With more data coming in, we didn't want reports to slow down. It is now easier to access everything because everything runs faster. In addition, we have also created some very useful shortcuts in the UI that make it really one-touch to do a lot of things like distributing surveys, accessing reports, downloading reports, creating tasks and taking action.
  • With more Feedback Channels — Digitization is the way of the future. We have all known this for a long time now. With Zonka 2.0, we went ahead and added new Feedback Channels, keeping that in focus. In addition to Offline Surveys on Tablets & Kiosks, Online Surveys, Email Surveys and SMS Surveys, businesses can now use Mobile Forms for the on-the-go feedback, Web Widgets, Web Embed and Web Feedback buttons on their Website to cover all customer experience and feedback touchpoints.
    Multichannel Feedback Software


  • Email Survey Reminders & Throttling — Email Surveys have always been popular, but more so now. With the use of Email Surveys expanding, we introduced the much-needed options for sending Email Survey Reminders and Email Survey Throttling to ensure better response rate for the surveys and prevent over-surveying of customers.
    Email Survey-1


  • New Search & Filters — I'd be honest. Searching, especially through Responses, wasn't the easiest in Zonka, and desperately needed a change. At 2.0, it's a huge leap from the earlier search and is now powered with free text search along with some really powerful filters. You can literally find anything within a matter of seconds with filters like Day, Time, Survey Responses and more. I personally love running detailed searches on data and am thoroughly excited about what we have been able to achieve with it.
  • Data Enrichment with Tags, Labels and Attributes — The classic version also had the ability to add Response Tags and Labels for Locations, but with the new one we have expanded the use and introduced Contact Attributes as well. All these together are very handy for internal Zonka search but the real gain is their use in survey distribution, in reporting and in APIs.
  • Powerful new Feedback Reporting — Saved the best for the last. What is data without reporting really? And while Reporting was always a strong feature at Zonka, we wanted to exceed what we do. And we did. We have completely transformed the Feedback Reporting, added intuitiveness and what was the best Report in Zonka earlier, is now overshadowed by all the new ones! Reporting in Zonka 2.0 covers everything, and represents it beautifully, in a manner that's super effective as well as easy-to-digest. Slice and dice your data completely, with filters, graphs and numbers. With the new report suite, Zonka CX Platform now gives access to Snapshot Report, Feedback Insights, Location Insights, User Insights, Trends Reports, improved Text Analytics and more.
  • Reporting with CX Metrics — In continuation to the previous point, Reporting is now expanded to segmentation with all CX metrics you measure in your survey including Net Promoter Score®, Customer Effort Score and Customer Satisfaction Score. All reports are expanded with CX metrics data available alongside which gives a whole new perspective to your data.