Eliminate Order Bias with Choice Randomization

Make your surveys free from bias and collect genuine responses with Choice Randomization. With it, you can present the choices of questions in random order every time a survey is taken.

You can use the Choice Randomization setting in every choice based question type — Button Choice, Dropdown, Radio Buttons, Checkbox, and Picture Choice question. 

Survey Question Choice Randomization can be helpful in various scenarios

  • If you want to prevent order bias while respondents answer your survey. 
  • If your respondents tend to collude among each other, especially in market research, quizzes.  

Automatically Categorize your Responses with Auto Tagging

Introducing Auto Tagging to manage and categorize your Responses in Zonka Feedback. 

Based on comments in open-ended questions, set auto tag rules for keywords and phrases to auto-tag your responses and manage them like never before. 

Besides categorizing your responses better, Auto Tagging helps your team to filter responses based on tags and look at in-depth Tag based reports. 

Creating an Auto Tag Rule is simple. Here's how: 

  1. Go to Survey > Automation 
  2. Select a question from the survey to run the match
  3. Add a keyword or phrase to compare with
  4. Select the tag to be assigned when the match occurs.

Let your responses come in and let Zonka Feedback manage tags for you. 

Introducing Auto Email Responders 💬🤖

Send automated emails to customers and respondents — in a new, better and simplief way.  

With Zonka Feedback, you could set up automated emails to your respondents when a new feedback was received. Now we have updated the module with design + functional improvements to simplify the process for you. 

Auto Email Responders are very handy to 

  • Send an acknowledgement to all respondents 
  • Reach out to respondents with different messaging based on CX Metrics - NPS, CES and CSAT scores 
  • Ensure communication between your company and customers 
  • Set up testimonial requests 
  • Automate CX 

With the new Auto Responder Module, you can get — 

  • Pre-existing templates: Wondering the messaging to use for different respondents based on scores? Take advantage of pre-existing expert templates, variables and get started quicker in sending replies to your respondents. 
  • Send Auto Emails to All: Trigger thank you emails to all your respondents as soon as they have given feedback. 
  • Send Auto Emails based on CX Metrics: Compose different messages based on the score — NPS, CES and CSAT-based. 

CX Automation and Workflows 👩‍💻

Workflows are simply tasks or actions executed based on set triggers. Imagine replacing your manual work to manage feedback, get the team notified, get respondents targeted emails, set tasks for the team, close the loop, and be fully automated. That's exactly what you can do with Zonka Feedback.

You can set up Workflow for new Survey Responses. And for every workflow, you can add conditions and choose if and when (using or/and logic) the workflow(s) should be executed.

As a part of customer feedback automation, there are three types of Workflows you can set up in Zonka Feedback:

  • Notification Workflows
    Send Notifications to Team and Respondents via Email, SMS and/or Slack
  • Response Workflows
    Mark Responses as Starred, Urgent, add and assign or escalate Tasks to Team members
  • Contact Workflows
    Add Contacts to certain labelled Lists, Unsubscribe them or Trigger another Survey to them via Email or SMS 
Workflows and Automation

With Workflows, you can — 

  • Update the concerned teams about a reported issue
  • Thank the Customer for their feedback
  • Send requested information to the Customer
  • Send automated apology with an assurance of fast resolution to the Customer
  • Create automated tasks for the team for specific feedback
  • Trigger follow-up surveys to detractors to get more insights
  • Send Testimonial requests with online review links to Promoters and Happy Customers

The use cases are endless. 

When implemented right, workflows will help you cut manual tasks, eliminate errors, allow you to address and reach out to each customer, and route the queries and negative feedback to the right people and teams to resolve issues and close the feedback loop quickly.

When used right, CX Automation gives your team the time and the right tools to be more customer-oriented and focus on what matters — reaching out to the customers and resolving queries and issues to enhance Customer Experience

Filter Surveys by Locations

Running different surveys across different business locations? Now filter your surveys easily with a 'Location' filter in Manage Surveys to quickly navigate to the one you're looking for. 

Here's how you can filter Surveys by Locations 

  • Go to Manage > Surveys
  • You will see a 'Location' filter on the top 
  • By default, all locations are selected. Click on checkbox for Location you'd like to view Surveys for 

Learn about Location Based Surveys


New font for your Zonka Feedback Platform 📝

Next, when you log into the Zonka Feedback Platform, you'd notice a small (but interesting) change. We've changed our font and it's really refreshing. And we love it — hope you do too.

(This will not impact the email surveys you sent from Zonka Feedback.)

Table View in Response Inbox 💬

Different teams like to view and use their data differently. And for the ones who like spreadsheets, we're presenting the Table View in Response Inbox. 

In the Table View, you can look at all your survey data and questions as separate columns and all the responses as rows. Apply all filters and choose the columns you'd like to see. 


10 Scale (Matrix) Likert Scale Question

Likert Scales are very popular for measuring preferences and satisfaction, and they're used quite often in Zonka Feedback Surveys. From a 5-point Radio Matrix or Likert Scale Question, we've now expanded to a 10-point Likert Scale question

Use the 10-scale Matrix scale to gauge the degree of satisfaction in your surveys. 


Introducing Image & Video Surveys 🎦🖼️

Adding Videos and Images to your Surveys definitely make them more engaging and interactive. But they're also great for market research, for asking better questions in your survey and for quizzes too! Additionally, Image and Video Surveys get more Survey Responses

Now you can add videos and images to any question in your survey in Zonka Feedback. 


Format your Survey Questions better with Line Breaks 📝

Survey introductions, questions and instructions are not always short. They could spill over to multiple lines and paragraphs as well. By formatting questions better and adding line breaks, you can improve the readability of your survey questions  and keep the survey respondents interested and focussed. 

Add Line Breaks in your Zonka Feedback Surveys now — including Survey Questions, Welcome Text, and Thank You Message. 


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