Multilingual Email Surveys Now Available in Salesforce

Multilingual email support now extends to surveys sent through Salesforce. Until now, multilingual surveys were limited to other distribution channels. With this update, the surveys your team triggers from Salesforce workflows go out in each customer's own language.


What's New?

🔗 Map the Field That Sets the Language

In your Salesforce Data settings, a new Field that determines the recipient language dropdown lets you map any Salesforce language field — Preferred Language, Locale, Language — to your survey. Once mapped, each contact receives the survey in their own language automatically.

🎯 Stays Off Until You Turn It On

The dropdown defaults to No Mapping. Existing triggers keep running exactly as they do today until you choose a field — nothing changes underneath your live workflows.

📥 Clean Fallback Every Time

When a contact's language field is empty or doesn't match an enabled language, the survey's default template is used, so every recipient still gets a complete send.


Why It Matters

  • One mapping replaces per-language sends: map the field once instead of maintaining language-specific Salesforce workflows.
  • Consistent with the rest of Zonka: Salesforce-driven outreach now matches the multilingual behavior across your other channels.
  • Safe to adopt: opt-in by design, so there's no migration step and no risk to running triggers.

Use Cases

💬 Global support follow-up — Fire a CSAT survey from Salesforce on case closure, localized via the mapped language field.

📈 Multi-region NPS — Run one NPS program across regions with each contact receiving the email in their preferred language.


Plan Availability

Available on all Salesforce Plans


Introducing Auto Pilot for Recurring Email Surveys

With this update, you can now set up recurring email surveys that send themselves on a schedule you choose — every 3, 6, 12 months or custom frequency — without having to trigger anything manually. This makes it easy to run continuous customer feedback programs like quarterly NPS, biannual CSAT, or annual relationship surveys with zero ongoing effort.


Key Features

🔁 Set a Recurring Schedule, Once

Pick how often you want each customer to be surveyed — every 3, 6, or 12 months, or a custom interval — and Auto Pilot handles the rest. Every cycle, the next survey goes out automatically. No need to remember when each round is due or rebuild your contact list every quarter.

📊 Smart Distribution Across the Cycle

Auto Pilot doesn't send to everyone on Day 1. Sends are spread evenly across your chosen cycle — every day, every week — so your feedback comes in as a steady stream instead of a single burst followed by silence. Your team gets responses to act on throughout the quarter, your email deliverability stays clean, and the signal you're tracking reflects the whole period, not just the first 48 hours.

🔔 Built-In Reminders That Stop on Reply

Add up to 2 follow-up reminders per cycle, set the gap between them (1 to 7 days), and write the subject and message yourself. Auto Pilot will only send reminders to contacts who haven't replied yet. The moment a contact responds, any pending reminders for them cancel automatically — no awkward nudges after they've already given feedback.


Why This Matters

Running a recurring feedback program by hand is a chore — remembering each round, rebuilding the contact list, chasing non-responders one by one. Auto Pilot lets you stop thinking about scheduling and focus on the feedback itself.

With Auto Pilot, teams can:

  • Run quarterly NPS, biannual CSAT, or annual relationship surveys without manual scheduling
  • Maintain a steady stream of feedback across the quarter instead of Day-1 spikes
  • Boost response rates with automatic reminders that respect the customer
  • Add or remove contacts anytime via manual entry, CSV upload, or contact segments — without breaking the schedule

Plan Availability

Available on on Growth and Enterprise Plans

Send Feedback Emails from Multiple Domains

Your email service used to authenticate a single sending domain. If your company runs more than one, that was a real limit.

Now you can authenticate and send survey emails from multiple domains. For companies with several brands or divisions, each feedback request can go out from the domain that fits it.

The payoff is an email that looks like it's coming from the right place, which helps with recognition and deliverability.

👉 Available on all Growth & Enterprise plans.

Run Two-Way Surveys Over SMS — No Link Required

Two-Way SMS is here. Now you can run an entire survey over text, with no link and no landing page.

Sending a survey link by text works, but every extra tap costs you responses. Two-Way SMS skips the link, so the whole survey happens right inside the thread. SMS gets opened within minutes and keeps people from dropping off at a separate page, which usually means higher response rates than a link-based survey.

Your contact gets the question, replies with their answer, and it continues over SMS until they're done. You can shorten the wording for text, personalize with placeholders (like "Hi John, how was your experience?"), and add a custom exit message.

A few things to know:

  • Full question-and-answer flow stays inside SMS
  • Shortened wording, with the original question preserved in feedback
  • Placeholder personalization, custom exit message, and a retry for out-of-range replies
  • Multi-language template support
  • Billing is per message, both incoming and outgoing (costs vary by country; a few aren't supported)

P.S. Since the whole exchange runs on SMS, every extra tap also means an extra SMS. Each message in and out is billable, so a shorter survey protects both your response rate and your costs.

👉 Available on Professional, Growth & Enterprise plans.

Sync Salesforce Users Automatically into Zonka

Currently, you can connect Zendesk, Freshdesk, or Intercom and your users sync into Zonka, so feedback gets rated and tied to the right person. Salesforce now works the same way.

We've added automatic, real-time syncing of Salesforce users into Zonka as agents. When your Salesforce team changes, those users show up in Zonka Feedback on their own. No manual import.

This one matters most for case-closure feedback. When you survey after a Salesforce case is resolved, the response ties back to the exact user who handled it, so your user and team reporting stays accurate.

👉 Available on all plans with Salesforce Integration.

Set Your Own Survey Send Cadence with Custom Throttling

Survey throttling already keeps you from over-surveying the same contact. The catch was that it only allowed a fixed set of day intervals.

Now you set the number yourself. One day, two days, whatever cadence suits your program. Throttling runs globally across your account, and when a survey fires through an integration like Zendesk or Salesforce, you can choose to bypass it.

So the gap between surveys is yours to decide, not ours.

👉 Available on all Growth & Enterprise plans.

Add a Login Layer with Multi-Factor Authentication

A password on its own leaves a gap. We've added Multi-Factor Authentication (MFA) so there's a second check at login. 

With MFA on, signing in needs a one-time password along with the usual credentials. It's a small step for your team and a meaningful one for account security.

For teams that need a higher bar, it puts an extra check between your feedback data and anyone trying to get to it.

👉 Available on all Enterprise Plans.

HubSpot Integration Now Supports Companies and Deals — Sync Feedback Across Accounts and Pipeline

HubSpot users, your integration just got deeper.

Until now, survey responses synced only to the Contact object in HubSpot. With this update, you can map and sync responses to Companies and Deals as well — opening up a whole new layer of account-level and pipeline-level feedback context.


What's New?

🏢 Sync to Companies

Push NPS, CSAT, and CES scores as Company properties, and log the full response on the Company timeline. Map any survey attribute, response field, or hidden variable to a HubSpot Company property.

💼 Sync to Deals

The same now works at the Deal level. Feedback signals attach directly to open opportunities, with the full response logged on the Deal timeline.

⚙️ Pick the Sync Action That Fits Your Workflow
  • Create new — add a fresh record for every response
  • Update existing — modify the matched record only
  • Create or update — create if no match, otherwise update
  • Log activity to timeline — record the response as a timeline event

Why This Matters

Customer feedback rarely belongs to a single person — it belongs to an account and to a deal. This update closes that gap:

  • Account-based teams can finally see consolidated feedback at the Company level
  • Customer success teams can monitor account health inside HubSpot without external dashboards
  • Revenue teams can tie feedback signals to open deals — not just individual contacts

Plan Availability

Available on Professional, Growth, and Enterprise plans.

Native Zoho CRM Integration — Sync Survey Feedback to Customer Records Automatically

We're rolling out a native Zoho CRM integration that keeps your customer records in sync with feedback — automatically, in real time, with no manual cleanup.

The moment a survey response comes in, Zonka creates or updates the matching Contact record in Zoho. If the email already exists, the record is updated. If it doesn't, a new contact is created. No duplicates, no batch jobs, no copy-paste between tools.


What's New?

With this integration, you can:

  • 🔌 Connect your Zoho CRM account to Zonka Feedback in a few clicks
  • 🎯 Map any survey field — question answers, hidden variables, question attributes, response attributes, and survey attributes — to any Zoho Contact field
  • 🔄 Auto-create or update contacts based on email match logic
  • 📥 Sync NPS, CSAT, and CES scores as Zoho Contact fields, ready for filtering and reporting

Why It Matters

When feedback lives in one tool and customer records live in another, sales and CX teams miss the signal. With this integration:

  • Scores live alongside the customer record — no more switching tabs to see if an account is at risk
  • Sales follow-ups get richer — your team sees the last NPS score before they pick up the phone
  • Churn signals surface earlier — low scores become visible inside the CRM where account reviews happen
  • No duplicate contact hygiene work — the integration handles match logic automatically

Who Is It For?

  • Sales teams running post-purchase NPS who need scores attached to the right Zoho contact
  • Customer success teams monitoring account health from inside Zoho
  • CX teams running support CSAT or onboarding surveys who want context to live with the customer record
  • RevOps teams building churn risk views and renewal workflows in Zoho

Plan Availability

Available on Professional, Growth, and Enterprise plans.

🚀 Ready to Get Started?

Got questions or want to set it up for your team? Reach out to us at hello@zonkafeedback.com or 👉 Book a Demo to see the Zoho CRM integration in action.


Multilingual Surveys Now Available for Email and SMS

Multilingual support now extends to Email and SMS surveys sent directly from Zonka Feedback. Configure one survey, and every contact receives it in their own language — from a single setup, with no separate send per language.


What's New?

🤖 Auto-Translated Templates, Ready to Refine

Your default template is automatically translated into every language you enable — you don't write each version from scratch. Switch between languages from the dropdown to review any version and adjust the wording, subject line, or layout to match your tone, then Save.

🗂️ Turn On Only the Languages You Need

In the Email or SMS channel, open Configure Template → Configure Multilingual Templates. Every language assigned to your survey appears in the list. Toggle on the ones this survey should support and Save.

📥 Language-Matched Delivery

Send via CSV upload or a segment carrying a language attribute, and each contact receives the matching template — a contact tagged "German" gets the German version. If a contact's language is blank or doesn't match an enabled language, they receive your default template, so no send is dropped.


Why It Matters

  • One setup, every language: a single configuration replaces a separate send per region.
  • Translation is the starting point, not the work: you refine generated copy instead of authoring it.
  • No silent failures: unmatched contacts fall back to the default template rather than being skipped.

Use Cases

📊 Multi-region customer base — Upload one CSV spanning languages and let each contact get the right template automatically.

💬 Localized CSAT or NPS — Run one program across regions instead of maintaining parallel surveys per language.


Plan Availability

Available on all plans with Multilingual Support

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