Introducing Advanced User Segmentation - Making Product Feedback more powerful

To reach the right audiences, at Zonka Feedback you could already create dynamic lists using contact attributes, but so often it is necessary to slice and dice your audiences based on their source of visit, their interaction with previous surveys, their customer experience metrics and scores, how many times they visited a page, how many pages they visited, and so on. And now you can do that with Zonka Feedback.  

With Advanced User Segmentation create dynamic segments and groups using powerful filters, deliver the right surveys at the right time to the right audiences and get analytics that matter.

User Segmentation offers a deep level of granularity that was not possible earlier. You can create Static Segments that essentially work as static lists. But what we are bringing to the table is Dynamic Segments - a way for you to pick filters and conditions and create dynamic lists for focused targeting.

Segments can be created using filters like:
  • Contact Attributes: Standard and Custom Attributes like Name, Email, Language, Time Zone, Gender, Plan and so on.
  • Visit Analytics: First Seen Date, Last Seen Date, Pages Visited, Number of Pages Visited, Number of Sessions, First Source Visited
  • Scores: Average NPS, CES and CSAT or the latest NPS, CES and CSAT
  • Survey Interactions: Survey was partially answered, answered, not answered, viewed or not viewed and by different channels

Segments can be added to Web Widgets in Feedback Buttons, Popups and Popovers. Beyond in-product, website and in-app feedback, segments can also be used as lists for Email Surveys as well as SMS Surveys. 


Segmentation also offers an opportunity for businesses to improve customer satisfaction and loyalty. By targeting surveys to specific audiences, businesses can address the specific needs and pain points of their customers. This personalized approach can help build a stronger relationship with customers and increase customer loyalty.

Furthermore, by targeting the right audience with surveys, businesses can gather more meaningful data and insights. This can lead to more effective decision-making and ultimately improve the overall customer experience.

Note: Data for Survey Interactions and Contact Activity is available from April 7, 12 AM GMT.

Introducing EU Data Hosting for Zonka Feedback

At Zonka Feedback, we are committed to providing our customers with the highest level of data security and privacy. And since we work closely with companies globally, it is important that all companies can use Zonka Feedback - irrespective of their geographic location.  

That's why, as a part of our Regional Data Hosting initiative, we are excited to announce the EU Data Hosting. 

With the EU Data Hosting feature, you can have your data stored and managed on a secure server located within the EU. This will ensure that customer feedback data remains within the borders of the EU, while still allowing customers to use all of the same features and benefits of Zonka Feedback.

We are very excited to offer this new feature to our customers in the EU, and we hope it will provide them with greater peace of mind when it comes to their data security. If you have any questions about the EU Data Hosting feature, please feel free to reach out to your account manager or write to us at hello@zonkafeedback.com

Which plan is EU Data Hosting available on?
EU Data Hosting is available on all plans. 

Can I switch my Data Center?
No, we currently don't support data migration between different regions once you have subscribed. To switch your data center, you would have to create a new account. 

How can I choose my Data Center?
You can choose your Data Center while signing up for Zonka Feedback. 

Connect your own SMS Gateway Account to send SMS Surveys

Many businesses already use SMSes to communicate with their customers - marketing messages, confirmation SMSes and more. In such cases, it makes sense to use the same gateway account to send SMS Surveys to customers. 

With Zonka Feedback, you can now connect your own SMS Gateway Account and send SMS Surveys to customers through the same. You can either use an existing SMS Gateway Account or sign up for a new one, add your API credentials to Zonka Feedback and connect your account. 

When you connect your own SMS Gateway Account, the surveys are composed and set in Zonka Feedback and are sent from your SMS Gateway Account. 

When to use this? 

You can use this option in multiple scenarios. 

  • If you already have an SMS Gateway account, you can connect it directly. 
  • If you'd like to control the cost of SMSes and monitor it at all times.

Which SMS Gateways are supported?

We currently support Twilio and SMS Gupshup SMS Gateways. Other SMS Gateways can also be connected in the Enterprise Plan, at an additional cost. 

Which plans support connecting your SMS Gateway?

You can connect your own SMS Gateway account in any plan.

Read all about SMS Surveys here

Introducing Partial Surveys

Now you can create surveys that support partial submission of responses even if the respondent does not complete the survey. 

How it works

A partial survey option is available in Settings under Build. Once enabled the very first question of the survey when answered will be recorded as a legitimate response and can be viewed in the response inbox. If the respondent answers it completely then the response will be updated with the full response. This feature is currently supported in the following distribution methods:

  • Web Survey
  • Email Survey with button and embedded question
  • SMS Survey
  • Signature Embed

You can even filter responses based on partial and complete responses across Response Inbox and Analytics. 


Create and manage Response Tags with the all-new Tag Manager

Use Zonka Feedback's all new Tag Manager to create, update, merge and delete tags — all in one place.

Response Tags are great to classify, categorize and manage your responses. Use the same tags across multiple surveys and assign tags to survey responses manually or automatically. 

Here's how you can go to the Tag Manager in your account.

With the all new Tag Manager, you can now control all the Response Tags in your account — and use them for categorizing your feedback responses better. 

(With Auto Tagging, you can effectively use Tags to automatically get assigned to new, incoming responses). 

Eliminate Order Bias with Choice Randomization

Make your surveys free from bias and collect genuine responses with Choice Randomization. With it, you can present the choices of questions in random order every time a survey is taken.

You can use the Choice Randomization setting in every choice based question type — Button Choice, Dropdown, Radio Buttons, Checkbox, and Picture Choice question. 

Survey Question Choice Randomization can be helpful in various scenarios

  • If you want to prevent order bias while respondents answer your survey. 
  • If your respondents tend to collude among each other, especially in market research, quizzes.  

Automatically Categorize your Responses with Auto Tagging

Introducing Auto Tagging to manage and categorize your Responses in Zonka Feedback. 

Based on comments in open-ended questions, set auto tag rules for keywords and phrases to auto-tag your responses and manage them like never before. 

Besides categorizing your responses better, Auto Tagging helps your team to filter responses based on tags and look at in-depth Tag based reports. 

Creating an Auto Tag Rule is simple. Here's how: 

  1. Go to Survey > Automation 
  2. Select a question from the survey to run the match
  3. Add a keyword or phrase to compare with
  4. Select the tag to be assigned when the match occurs.

Let your responses come in and let Zonka Feedback manage tags for you. 

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