Introducing Advanced User Segmentation - Making Product Feedback more powerful

To reach the right audiences, at Zonka Feedback you could already create dynamic lists using contact attributes, but so often it is necessary to slice and dice your audiences based on their source of visit, their interaction with previous surveys, their customer experience metrics and scores, how many times they visited a page, how many pages they visited, and so on. And now you can do that with Zonka Feedback.  

With Advanced User Segmentation create dynamic segments and groups using powerful filters, deliver the right surveys at the right time to the right audiences and get analytics that matter.

User Segmentation offers a deep level of granularity that was not possible earlier. You can create Static Segments that essentially work as static lists. But what we are bringing to the table is Dynamic Segments - a way for you to pick filters and conditions and create dynamic lists for focused targeting.

Segments can be created using filters like:
  • Contact Attributes: Standard and Custom Attributes like Name, Email, Language, Time Zone, Gender, Plan and so on.
  • Visit Analytics: First Seen Date, Last Seen Date, Pages Visited, Number of Pages Visited, Number of Sessions, First Source Visited
  • Scores: Average NPS, CES and CSAT or the latest NPS, CES and CSAT
  • Survey Interactions: Survey was partially answered, answered, not answered, viewed or not viewed and by different channels

Segments can be added to Web Widgets in Feedback Buttons, Popups and Popovers. Beyond in-product, website and in-app feedback, segments can also be used as lists for Email Surveys as well as SMS Surveys. 


Segmentation also offers an opportunity for businesses to improve customer satisfaction and loyalty. By targeting surveys to specific audiences, businesses can address the specific needs and pain points of their customers. This personalized approach can help build a stronger relationship with customers and increase customer loyalty.

Furthermore, by targeting the right audience with surveys, businesses can gather more meaningful data and insights. This can lead to more effective decision-making and ultimately improve the overall customer experience.

Note: Data for Survey Interactions and Contact Activity is available from April 7, 12 AM GMT.

Connect your own SMS Gateway Account to send SMS Surveys

Many businesses already use SMSes to communicate with their customers - marketing messages, confirmation SMSes and more. In such cases, it makes sense to use the same gateway account to send SMS Surveys to customers. 

With Zonka Feedback, you can now connect your own SMS Gateway Account and send SMS Surveys to customers through the same. You can either use an existing SMS Gateway Account or sign up for a new one, add your API credentials to Zonka Feedback and connect your account. 

When you connect your own SMS Gateway Account, the surveys are composed and set in Zonka Feedback and are sent from your SMS Gateway Account. 

When to use this? 

You can use this option in multiple scenarios. 

  • If you already have an SMS Gateway account, you can connect it directly. 
  • If you'd like to control the cost of SMSes and monitor it at all times.

Which SMS Gateways are supported?

We currently support Twilio and SMS Gupshup SMS Gateways. Other SMS Gateways can also be connected in the Enterprise Plan, at an additional cost. 

Which plans support connecting your SMS Gateway?

You can connect your own SMS Gateway account in any plan.

Read all about SMS Surveys here

Setup your Salesforce Surveys with Zonka Feedback using Sandbox Account

Looking at trying out Zonka Feedback Surveys for Salesforce? You can now connect your Salesforce Sandbox account instead of the production account to smoothly test out the Zonka Feedback + Salesforce integration. 

The integration with the Salesforce sandbox account works exactly like the actual integration and gives you the ability to test out the mapping easily. Once you're happy with it, you can seamlessly connect to the production account. 

How to connect your Salesforce Sandbox account to Zonka Feedback?

Simply go to Zonka Feedback + Salesforce Integration page, click on 'Connect Salesforce Account' and you will see an option to either connect your Sandbox account or production account. Choose the Salesforce option and you're good to go! 

Now create surveys in Turkish, Polish, Cantonese, Gaelige, Cymraeg and Afrikaans languages

We have added support for 5 more languages which would enable you to create surveys that reach out to a more linguistically diverse audience. The 5 languages are:

  • Turkish
  • Cantonese
  • Gaelige
  • Cymraeg
  • Afrikaans

Creating multilingual surveys ensures that your customers are able to give feedback in the language they speak and understand. It promotes diversity, inclusivity and leads to better response rate. What's not to love? 

Introducing Partial Surveys

Now you can create surveys that support partial submission of responses even if the respondent does not complete the survey. 

How it works

A partial survey option is available in Settings under Build. Once enabled the very first question of the survey when answered will be recorded as a legitimate response and can be viewed in the response inbox. If the respondent answers it completely then the response will be updated with the full response. This feature is currently supported in the following distribution methods:

  • Web Survey
  • Email Survey with button and embedded question
  • SMS Survey
  • Signature Embed

You can even filter responses based on partial and complete responses across Response Inbox and Analytics. 


Now setup Multiple Triggers to send Surveys after Zendesk ticket is updated

With the Zonka Feedback + Zendesk integration, you were able to send surveys when the ticket status is updated. And now based on customer requests and feedback, and to make this more flexible and scalable, we have added the ability to create multiple triggers based on any Zendesk ticket fields to trigger Email or SMS Surveys to your customers. 

This covers you for all events when you want to measure customer satisfaction and agent feedback 

Learn all about Surveys for Zendesk and how to trigger them here

Introducing Microsurveys 💬

Micro Surveys are short, context specific surveys in a small size widget to collect quick responses from the targeted audience. And now you can create them in Zonka Feedback! 

They’re basically the surveys you’ve always created but just smaller size that are great for websites and in product feedback. Micro Surveys are non intrusive and great as focused surveys. 

Micro Surveys are widely used in following scenarios -

  • Website Content Feedback
  • Usability Feedback 
  • Post Transaction Surveys 
  • In Product Surveys
  • Lead Capture Surveys 
  • Exit Intent Surveys 
  • Feature Feedback 
  • And more. 

You can turn any survey into a micro survey and add them to your website or in your product. 

Ready to get started? 

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