We’re excited to introduce two powerful enhancements to Trends Reports for Surveys that make it easier to analyze feedback data in the way that best fits your business. These updates give you more flexibility in choosing how trends are calculated and allow you to track trends for a wider range of survey questions.
1. Choose Your Reference Date for Trend Analysis
Until now, Trends Reports were calculated based on the response submission date. With this update, you now have the flexibility to choose which date field should be used as the reference for your trend analysis.
You can now select:
- Any date-based survey question (for example: purchase date, visit date, service date, etc.)
- Date-based contact attributes such as signup date, renewal date, or other custom contact fields
The response submission date remains the default, but you now have the option to switch to another date field depending on the context of your analysis.
Why this matters
Many teams want to analyze feedback based on when the experience actually occurred rather than when the survey was submitted. This feature helps align feedback trends with real business events.
Example use cases
- Analyze satisfaction trends based on purchase or transaction date rather than submission date
- Track experience trends based on appointment or service date
- Study customer sentiment trends based on subscription start or renewal date
2. View Trends for More Question Types
Previously, Trends Reports focused primarily on CX metrics like NPS, CES, CSAT, and Sentiment. With this update, you can now generate trends for additional survey question types, giving you deeper insights across more feedback dimensions.
You can now add trends for:
- Rating questions
- Dropdown questions
- Radio button choices
- Button choice questions
This allows you to monitor how responses to different survey questions evolve over time, not just standard CX scores.
Why this matters
Feedback often goes beyond standard metrics. Now you can track trends for specific questions that matter most to your organization.
Example use cases
- Track trends in product satisfaction ratings
- Analyze changes in preferred product or service options
- Monitor trends in customer journey feedback questions
- Understand how feature preferences evolve over time
Availability
These enhancements are available on all Zonka Feedback plans, so every team can benefit from more flexible and comprehensive trend analysis.