Hey there,

We have some awesome news! Our Sequences 2.0 has now been officially launched!

Ever wanted to customize and stack Sequence steps, add timed delays between steps or seamlessly transfer contacts to different Sequences? Now you can!

Stackable steps

In the past your Sequence was required to kick-off with an Automatic Email step. With our latest release, you can how custom stack your steps in any order. So instead of starting with an email, you can start your Sequence with a manual task or outbound call (CRM connectors).

Set timed delays between steps

While our original version of Sequences supported timed delays between email steps with the Sequence schedule, there's wasn't a great deal of flexibility to set timed delays between steps. With our new 'Set delay' Sequence step, you can pause contacts at any point in the Sequence for any set time period, reducing touchpoint frequency.

Sub-steps

For outreach scenarios that require multiple touchpoint actions on the same day, you can now take advantage of sub-steps. A sub-step immediately follows a standard Sequence step, with a timed delay. Sub-steps allow you to link together multiple actions on the same day, that would historically have been configured as individual steps governed by the Sequence schedule. Sub-steps follow timed delays that are configured for each sub-step and the delays are based on the execution of the parent Step.

Hi Leadfwd community,

It's a big day for us because we are releasing an amazing update. A native connector for Outlook 365 mailboxes has been requested a lot, and it’s finally here.

This native Oauth2 connector makes connecting Office 365 organizations as simple as just a few clicks. Leveraging Microsoft's API for mailbox connectivity has also shown to boost delivery rates when compared to the legacy SMTP connector.

We are thrilled to introduce the Outlook 365 connector! Learn more

Sales reps don't have the time to personally write, send and monitor email activities for hundreds of leads every day. But Engage does. At the heart of Engage is the sales sequence. Sequences help sales reps execute personalized and relevant customer interactions automatically. Sequences run in the background engaging prospects until they’re qualified to take the next step. With Sequences, Sales reps can focus more of their time on closing deals instead of finding them.

AI-based machine learning can uncover key insights to help guide your sales reps to qualified sales opportunities and save valuable time by taking actions on your sales reps behalf, like auto-updating the CRM with key information or auto-pausing outreach while a prospect is out of the office. All automatically without any human input.

Our team has been hard at work overhauling our existing UI framework and replaced it with an entirely new look and feel. Our new interface is built on shades of gray, that are much cleaner than the previous generation, and includes vibrant color palettes for priority data separation. 

In addition to the design pivot, we also implemented a number of UIX enhancements to create a more intuitive user experience. Our new UIX enables teams to work faster with fewer clicks and easier access to critical insights.

Here are just a few of the enhancements that you'll find inside this update:

• New intuitive and robust Marketing and Sales Dashboard
• Introducing App Drawers. App Drawers provide access to critical insights and functions, without leaving your current view. 
• Updated Manager framework with horizontal scrolling tables and one-click access to actions.
• All new Platform Settings Management
• All new Billing and Plan Manager
• Platform logging console for critical errors and important system notices
• Customer Journey Builder
• Lead Score Builder

We’re excited to launch branded links to give you more customizable emailing options within Leadfwd, and to bring your email to the forefront of every inbox by improving deliverability. With Branded Links you can now choose a personalized vanity domain for email links so sales emails you send are white labeled with your brand.

Branded Links work for any email link and include all of the features you love about emailing in Leadfwd:

• Open tracking
• Click tracking
• And unsubscribe links

Ready to setup Branded Links? Read the article

Leadfwd Growth Platform now lives inside Salesforce.

Natively integrates with Prospect, Engage, AI Sales Agents, Campaign and Discover.

Generate pipeline instantly Stop hunting and start selling. Prospect gives sales teams access to 60+ million B2B contacts with fully enriched profiles and verified work emails.

Sales Engagement Platform (SEP) Deliver highly personalized sales sequences, automate follow ups to drive engagement, create tasks, track replies, attachments and buyer sentiment - using your work mailbox.

Campaign Deliver high-volume, targeted email engagement or trigger hyper-personalized customer journeys.

360-degree view Gain a birds-eye view of every historical interaction and data insight for leads and contacts - all available where your sales team lives, inside Salesforce.

Live in Salesforce Leadfwd is the only native Account-Based Growth Platform that is fully deployed inside Salesforce for a seamless experience.

Personalized content Leverage custom fields from data-objects within Salesforce to personalize your marketing and sales content at every stage of your lifecycle.

Activity sync Our native integration syncs your lead and contact interactions locally to your CRM, in real-time.

Analyze Our built-in analytics suite enables marketing and sales teams to measure the impact of every campaign and journey from start to finish.

Revenue attribution Gain valuable insight into the campaigns, content and web pages that are driving the most qualified traffic and influencing your open opportunities and revenue.

Fuel your pipeline with 60+ million verified B2B contacts.

Find buyers, grow your pipeline and drive revenue. Available to your sales team inside Sugar Sell.

• 60+ million B2B decision makers
• Real-time data enrichment and email verification
• Search by industry, role, location, size and more
• Find verified email addresses in seconds
• Sync fresh prospects to Sugar Sell as Accounts/Contacts, Leads or Targets.

Stop hunting and start selling. Prospect gives you access to 60+ million B2B contacts with verified work emails. Build highly tailored personas, find the right decision makers and instantly push fresh leads to your sales team.

• 60+ million B2B decision makers
• Real-time data enrichment and email verification
• Search by industry, role, location, size and more
• Find verified email addresses in seconds
• Sync fresh prospects to: Salesforce, Sugar Sell and SuiteCRM
• Export Target Account Lists to a spreadsheet

Looking for new prospects takes time and effort. Our powerful Email Finder can scale the globe, leveraging artificial intelligence to find verified email addresses in seconds.

All you need is the domain name of your target account and we can find your decision maker(s) based on role and department. 

Have a Target Account List (TAL) that you need to prospect? Simply paste your list of account domains and Email Finder will take care of the rest.

Results can be quickly sync'd with your CRM or exported to a spreadsheet.

Coming soon: Lookup by first and last name