{"id":6232,"date":"2023-10-18T07:42:28","date_gmt":"2023-10-18T07:42:28","guid":{"rendered":"https:\/\/announcekit.app\/blog\/?p=6232"},"modified":"2023-10-27T12:07:31","modified_gmt":"2023-10-27T12:07:31","slug":"product-activation","status":"publish","type":"post","link":"https:\/\/announcekit.app\/blog\/product-activation\/","title":{"rendered":"Product Activation in SaaS: How To Get (and Keep) Customers on Board"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"270\" src=\"https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/10\/build-it-1.gif\" alt=\"\" class=\"wp-image-6235\" srcset=\"https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/10\/build-it-1.gif 480w, https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/10\/build-it-1-300x169.gif 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/figure>\n<\/div>\n\n\n<p>\u201cIf you build it, they will come.\u201d<\/p>\n\n\n\n<p>You may have thought of that old line a few times when your software was still in development.<\/p>\n\n\n\n<p>Now, as CEO of a SaaS (Software as a Service) business, you\u2019re learning that\u2019s not necessarily true.<\/p>\n\n\n\n<p>Even the best product can suffer low activation rates when paired with subpar onboarding, poor UX (user experience), and multiple pain points.<\/p>\n\n\n\n<p>The key to your company\u2019s success lies in a comprehensive product activation strategy that addresses your product\u2019s friction points.&nbsp;<\/p>\n\n\n\n<p>In this guide, we explore the importance of product activation, how you can define activation points for your Saas product, and the common pitfalls of low activation. Finally, you\u2019ll learn six ways you can boost your product activation rates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Table of Contents<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#product-activation-1\">What Is Product Activation in SaaS?<\/a><\/li>\n\n\n\n<li><a href=\"#product-activation-2\">Why Is Product Activation Important in SaaS?<\/a><\/li>\n\n\n\n<li><a href=\"#product-activation-3\">How Do Companies Define the User Product Activation Point in SaaS?<\/a><\/li>\n\n\n\n<li><a href=\"#product-activation-4\">What Is a Good Activation Rate for SaaS?<\/a><\/li>\n\n\n\n<li><a href=\"#product-activation-5\">4 Consequences of Low SaaS Product Activation<\/a><\/li>\n\n\n\n<li><a href=\"#product-activation-6\">6 Ways To Increase User Activation in SaaS<\/a><\/li>\n\n\n\n<li><a href=\"#product-activation-7\">Boost SaaS Product Activation Rates With the AnnounceKit App<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f8fafc;line-height:1.6\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"180\" src=\"https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/01\/logo.png\" alt=\"\" class=\"wp-image-5433\" style=\"width:151px;height:28px\" srcset=\"https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/01\/logo.png 946w, https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/01\/logo-300x57.png 300w, https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/01\/logo-768x146.png 768w\" sizes=\"auto, (max-width: 946px) 100vw, 946px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-4b2eccd6 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#202642;font-style:normal;font-weight:500\">Quick Setup, Easy to Use, and Many Integrations<\/h3>\n\n\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#667d9f\">Manage your product announcements from a single place and easily distribute them <br>across multiple channels.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons alignfull is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size\" style=\"font-size:16px\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/announcekit.app\/dashboard\/register\/?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=product-activation\" style=\"background-color:#3778ff\">TRY IT FOR FREE NOW<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#3778ff;font-size:15px\"><a href=\"https:\/\/announcekit.app\/?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=product-activation\" data-type=\"URL\" data-id=\"https:\/\/announcekit.app\/?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=saas-onboarding-best-practices\">Go to Website<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"product-activation-1\">What Is Product Activation in SaaS?<\/h2>\n\n\n\n<p>Product activation in SaaS is a pivotal milestone when a new customer experiences the benefits of your software for the first time.&nbsp;<\/p>\n\n\n\n<p>Not to be confused with the \u201caha moment,\u201d when users realize your product\u2019s value, but may not have experienced the value yet.<\/p>\n\n\n\n<p>In SaaS, users are typically considered activated once they\u2019ve engaged in a series of key activation points, which generally include the core features of your product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"product-activation-2\">Why Is Product Activation Important in SaaS?<\/h3>\n\n\n\n<p>Activation is arguably the most critical of <a href=\"https:\/\/www.slideshare.net\/dmc500hats\/startup-metrics-for-pirates-long-version#2\" target=\"_blank\" rel=\"noopener\">McClure\u2019s Pirate Metrics<\/a> for SaaS companies to measure and optimize. How quickly a user achieves activation can reflect on how efficiently the company\u2019s acquisition resources are spent.&nbsp;<\/p>\n\n\n\n<p>Many SaaS companies operate on a free-to-paid subscription revenue model. Most subscription SaaS companies usually find it\u2018s easier to attract new customers than move them to monetization.<\/p>\n\n\n\n<p>High product activation rates in SaaS can improve customer satisfaction, increase user retention, and boost revenue.<\/p>\n\n\n\n<p>Low user retention can be a key indicator of low activation since disengaged users are more likely to cancel their subscriptions.<\/p>\n\n\n\n<p><strong>On the other hand, activated users are engaged in your product and have experienced for themselves the power your product has to offer and, as a result, are more likely to continue as paying customers.<\/strong><\/p>\n\n\n\n<p>As those activated users become advocates for your product, a high activation rate can easily translate to increased acquisition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"product-activation-3\">How Do Companies Define the User Product Activation Point in SaaS?<\/h3>\n\n\n\n<p>Identifying your user product activation point is a critical tool in predicting long-term retention. However, every SaaS company will have a unique user product activation point based on the onboarding process and specific product milestones.<\/p>\n\n\n\n<p>A user\u2019s activation breakthrough point is the moment they perform a pivotal event early in the onboarding process which allows them to unlock the product\u2019s core value.<\/p>\n\n\n\n<p><strong>To find this landmark for your SaaS product, take a look at your user&#8217;s activity.&nbsp;<\/strong><\/p>\n\n\n\n<p>A good indicator of activation is when your user begins to level up and form new habits within your product. When that increased activity depicts key product features being utilized you can bet your user is activated.<\/p>\n\n\n\n<p>Furthermore, different levels of product activation can exist with multiple activation points. This is another reason why identifying customer lifespan, forecasting milestones, and <a href=\"https:\/\/www.forbes.com\/advisor\/business\/customer-lifetime-value\/\" target=\"_blank\" rel=\"noopener\">calculating CLV<\/a> (customer lifetime value) will help your SaaS company increase revenue long-term.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"product-activation-4\">What Is a Good Activation Rate for SaaS?<\/h3>\n\n\n\n<p>The activation rate for SaaS can provide a crucial indicator of how well your software delivers value to new users. It can help identify areas for improvement in onboarding and the overall UX.<\/p>\n\n\n\n<p><em>The average activation rate for SaaS companies is 36%, and the median is 30%.<\/em><\/p>\n\n\n\n<p>The formula for calculating the user activation rate provides a metric that quantifies the percentage of activated users after signing up.<\/p>\n\n\n\n<p><strong>User Activation Rate = (The number of activated users \/ Total signups) x 100<\/strong><\/p>\n\n\n\n<p>Here\u2019s a quick example of how to calculate your user activation rate:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If 1,000 users sign up for your SaaS product in any given month, and&nbsp;<\/li>\n\n\n\n<li>Of those 1,000 sign-ups, 450 become activated users; then<\/li>\n\n\n\n<li>Your user activation rate is 45% (450 activated users \/ 1,000 total signups) x 100 = 45%<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"product-activation-5\">4 Consequences of Low SaaS Product Activation<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">#1: Higher Churn Rate<\/h3>\n\n\n\n<p>Churn rate is the annual percentage rate at which customers cancel their subscription service.<\/p>\n\n\n\n<p>Product abandonment and a high customer churn rate is the reason <a href=\"https:\/\/startupgenome.com\/article\/the-state-of-the-global-startup-economy\" target=\"_blank\" rel=\"noopener\">nine out of 10<\/a> startups fail.<\/p>\n\n\n\n<p>When customers aren\u2019t engaged in your product, it\u2019s only a matter of time before they stop using <em>and paying<\/em> for your service.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re acquiring more users each month, but your profits aren\u2019t budging, low activation and a high churn rate could be the culprit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#2: Lower Customer Satisfaction and Customer Lifetime Value<\/h3>\n\n\n\n<p>Do you have low feedback, low customer satisfaction, or short customer lifetime value?<\/p>\n\n\n\n<p>It\u2019s likely because users who don\u2019t fully engage with your product will struggle to realize your product&#8217;s value. Those users are less likely to convert into paying customers or upgrade to higher monetized plans.&nbsp;<\/p>\n\n\n\n<p>Low product activation can directly affect your revenue stream and lead to unsatisfied customers and untapped referrals.&nbsp;<\/p>\n\n\n\n<p><em>That\u2019s not a good look for your brand.&nbsp;<\/em><\/p>\n\n\n\n<p>The longer a customer continues to use your SaaS product, the greater their lifetime value becomes, helping you boost customer loyalty and reduce churn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#3: Higher Customer Acquisition Costs<\/h3>\n\n\n\n<p>Customer acquisition costs forecast the total cost of acquiring a new customer, including the money spent on sales and marketing. It helps you determine if your marketing investment is attracting activated customers and having a positive impact on your bottom line.<\/p>\n\n\n\n<p>Yet the most impactful money is spent on the customers you already have.<\/p>\n\n\n\n<p>Acquiring new customers costs more than retaining current customers. If your customer acquisition costs exceed your revenue for too long, you can find your SaaS business in the red.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#4: Negative Marketing ROI<\/h3>\n\n\n\n<p>Higher customer acquisition costs inevitably result in negative marketing ROI.<\/p>\n\n\n\n<p>Every marketing dollar is spent driving customers toward activation milestones. But when customers abandon your SaaS product before reaching the activation point, all the resources go to waste and you start again with acquisition.<\/p>\n\n\n\n<p>Repeat that enough over time and your SaaS company may bite the dust.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"271\" src=\"https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/10\/towel.gif\" alt=\"\" class=\"wp-image-6233\" srcset=\"https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/10\/towel.gif 500w, https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/10\/towel-300x163.gif 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"product-activation-6\">6 Ways To Increase User Activation in SaaS<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">#1: Personalize Onboarding With Welcome Screens<\/h3>\n\n\n\n<p>Seize the first opportunity to get to know your users with a mini survey in the signup flow to create personalized welcome screens based on their roles and goals. Identifying the user persona at the welcome screen empowers you to customize the onboarding journey.<\/p>\n\n\n\n<p>Contextual onboarding provides a better user experience designed to cut through the clutter and get straight to what matters most to them.&nbsp;<\/p>\n\n\n\n<p>Personalized pop-ups that showcase the key product features tailored to their needs will push your users to their aha moment as quickly as possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#2: Implement Steps To Guide Users To Activation Points<\/h3>\n\n\n\n<p>Now that you\u2019ve identified the key user activation points, trace those steps backward to the first sign-up. Use these steps as a map to walk users to the activation point milestone.<\/p>\n\n\n\n<p>Utilizing fun onboarding gamification elements like checklists, badges, points, and progress bars keeps users engaged while guiding them through the product to the desired activation behavior.&nbsp;<\/p>\n\n\n\n<p>According to 2023 SaaS Onboarding research, 44% use an onboarding checklist, and 30% use progress bars during their onboarding process.<\/p>\n\n\n\n<p>Onboarding gamification leverages psychological principles like the <a href=\"https:\/\/www.thescienceofpsychotherapy.com\/bluma-wulfovna-zeigarnik\/\" target=\"_blank\" rel=\"noopener\">Zeigranik effect<\/a> to get users to complete the onboarding process.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#3: Walk Your Customers Through Key Actions<\/h3>\n\n\n\n<p>If your app greets new users with a long, generic product tour, it\u2019s time to rethink how you showcase your product.<\/p>\n\n\n\n<p>Activation plays a critical role in whether new trial users become paying customers.<\/p>\n\n\n\n<p>Interactive walkthroughs are the best way to guide new users through the activation funnel step-by-step by encouraging them to engage with specific product features selected based on the user persona identified in the signup flow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#4: Use Customer Analytics To See How Users Engage With Your Updates<\/h3>\n\n\n\n<p>Customer analytics give you the insights you need to see how users engage with your updates and uncover pain points.<\/p>\n\n\n\n<p>Using surveys like <a href=\"https:\/\/www.netpromoter.com\/know\/\" target=\"_blank\" rel=\"noopener\">NPS<\/a> (Net Promoter Scores) and <a href=\"https:\/\/www.cmswire.com\/customer-experience\/what-is-customer-satisfaction-score-csat\/\" target=\"_blank\" rel=\"noopener\">CSAT<\/a> (Customer Satisfaction) can help you measure the likelihood of users recommending your product to others (NPS) or assess overall satisfaction (CSAT). Collect these surveys during the onboarding stage to identify and troubleshoot issues that may be preventing users from becoming fully activated.<\/p>\n\n\n\n<p><strong>If you\u2019re looking for comprehensive customer experience analytics with insights into user behavior, preferences, and satisfaction throughout the customer lifespan, look no further than <\/strong><a href=\"https:\/\/announcekit.app\/use-cases\/customer-analytics\"><strong>AnnounceKit<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<p>Our powerful customer analytics and announcement software features easy-to-use dashboards that track customer behavior and engagement. With real-time notifications, you can see when customers interact with your product updates, providing you with up-to-the-minute customer analytics.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f8fafc;line-height:1.6\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"180\" src=\"https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/01\/logo.png\" alt=\"\" class=\"wp-image-5433\" style=\"width:151px;height:28px\" srcset=\"https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/01\/logo.png 946w, https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/01\/logo-300x57.png 300w, https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/01\/logo-768x146.png 768w\" sizes=\"auto, (max-width: 946px) 100vw, 946px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-4b2eccd6 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#202642;font-style:normal;font-weight:500\">Quick Setup, Easy to Use, and Many Integrations<\/h3>\n\n\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#667d9f\">Manage your product announcements from a single place and easily distribute them <br>across multiple channels.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons alignfull is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size\" style=\"font-size:16px\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/announcekit.app\/dashboard\/register\/?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=product-activation\" style=\"background-color:#3778ff\">TRY IT FOR FREE NOW<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#3778ff;font-size:15px\"><a href=\"https:\/\/announcekit.app\/?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=product-activation\" data-type=\"URL\" data-id=\"https:\/\/announcekit.app\/?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=saas-onboarding-best-practices\">Go to Website<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">#5: Use In-App Support To Help Users Easily Reach Product Activation Points<\/h3>\n\n\n\n<p>In-app support acts as a help center where users can go for immediate assistance with your product.<\/p>\n\n\n\n<p><strong>Cultivate a generous help center by adding a variety of resources like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tutorials<\/li>\n\n\n\n<li>Educational blogs<\/li>\n\n\n\n<li>Intuitive pop-up widgets<\/li>\n\n\n\n<li>Micro-videos; and<\/li>\n\n\n\n<li>Help chat<\/li>\n<\/ul>\n\n\n\n<p>In-app support helps users reach product activation points by offering intuitive, self-service support that puts users back in the workflow as quickly as possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#6: Effectively Engage Customers Using AnnounceKit<\/h3>\n\n\n\n<p>Just because a user was put off by their onboarding experience or got stuck at the free-trial stage doesn\u2019t mean they\u2019re lost forever.<\/p>\n\n\n\n<p>Find out why users went AWOL and re-engage them using <a href=\"https:\/\/announcekit.app\/use-cases\">tools<\/a> from AnnounceKit:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Email Newsletter:<\/strong> Reach users\u2019 inboxes with incentives, \u201cwe miss you\u201d emails, success stories, or educational content.<\/li>\n\n\n\n<li><strong>Feature Requests:<\/strong> You speak, we listen. Let customers request features and upvote what they want you to build.<\/li>\n\n\n\n<li><strong>Release Notes:<\/strong> This no-code tool helps create engaging release notes to efficiently deliver product updates.<\/li>\n\n\n\n<li><strong>Product Announcements:<\/strong> Announce new features and news to your customers that may improve their user experience.<\/li>\n\n\n\n<li><strong>Product Roadmap:<\/strong> Maybe a desired update is already in the works. Share your product roadmap with your customers so they know what to expect and when.<\/li>\n\n\n\n<li><strong>Customer Feedback:<\/strong> Thoughts? Centralized customer feedback in one place makes it easy to share.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Squeeze every penny out of your marketing dollars and let AnnounceKit help you reignite your inactive users\u2019 interest.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f8fafc;line-height:1.6\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"180\" src=\"https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/01\/logo.png\" alt=\"\" class=\"wp-image-5433\" style=\"width:151px;height:28px\" srcset=\"https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/01\/logo.png 946w, https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/01\/logo-300x57.png 300w, https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/01\/logo-768x146.png 768w\" sizes=\"auto, (max-width: 946px) 100vw, 946px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-4b2eccd6 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#202642;font-style:normal;font-weight:500\">Quick Setup, Easy to Use, and Many Integrations<\/h3>\n\n\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#667d9f\">Manage your product announcements from a single place and easily distribute them <br>across multiple channels.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons alignfull is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size\" style=\"font-size:16px\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/announcekit.app\/dashboard\/register\/?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=product-activation\" style=\"background-color:#3778ff\">TRY IT FOR FREE NOW<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#3778ff;font-size:15px\"><a href=\"https:\/\/announcekit.app\/?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=product-activation\" data-type=\"URL\" data-id=\"https:\/\/announcekit.app\/?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=saas-onboarding-best-practices\">Go to Website<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"product-activation-7\">Boost SaaS Product Activation Rates With the AnnounceKit App<\/h2>\n\n\n\n<p>Improving your activation rates can be a cost-effective way to grow your SaaS business.<\/p>\n\n\n\n<p><strong>With AnnounceKit, you have powerful tools at your fingertips to track user analytics and modify the UX to make a significant impact on your SaaS product activation rates.<\/strong><\/p>\n\n\n\n<p>The AnnounceKit dashboard offers a quick set-up with foolproof <a href=\"https:\/\/announcekit.app\/features\">features<\/a> to create and share product updates and manage feedback all in one place.<\/p>\n\n\n\n<p>Build eye-catching in-app widgets and feature requests, no coding required.<\/p>\n\n\n\n<p>Spend less time writing. Use our intuitive AI to write product announcements, updates, and posts.<\/p>\n\n\n\n<p>Target specific user segments based on any qualifier thanks to data-driven customer analytics.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/announcekit.app\/\">Contact us<\/a> today to book a demo and find out why SaaS businesses love AnnounceKit.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f8fafc;line-height:1.6\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"180\" src=\"https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/01\/logo.png\" alt=\"\" class=\"wp-image-5433\" style=\"width:151px;height:28px\" srcset=\"https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/01\/logo.png 946w, https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/01\/logo-300x57.png 300w, https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/01\/logo-768x146.png 768w\" sizes=\"auto, (max-width: 946px) 100vw, 946px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-4b2eccd6 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#202642;font-style:normal;font-weight:500\">Quick Setup, Easy to Use, and Many Integrations<\/h3>\n\n\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#667d9f\">Manage your product announcements from a single place and easily distribute them <br>across multiple channels.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons alignfull is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size\" style=\"font-size:16px\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/announcekit.app\/dashboard\/register\/?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=product-activation\" style=\"background-color:#3778ff\">TRY IT FOR FREE NOW<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#3778ff;font-size:15px\"><a href=\"https:\/\/announcekit.app\/?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=product-activation\" data-type=\"URL\" data-id=\"https:\/\/announcekit.app\/?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=saas-onboarding-best-practices\">Go to Website<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cIf you build it, they will come.\u201d You may have thought of that old line a few times when your software was still in development. Now, as CEO of a SaaS (Software as a Service) business, you\u2019re learning that\u2019s not necessarily true. Even the best product can suffer low activation rates when paired with subpar&#8230;<\/p>\n","protected":false},"author":11,"featured_media":6289,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/posts\/6232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/comments?post=6232"}],"version-history":[{"count":8,"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/posts\/6232\/revisions"}],"predecessor-version":[{"id":6309,"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/posts\/6232\/revisions\/6309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/media\/6289"}],"wp:attachment":[{"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/media?parent=6232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/categories?post=6232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/tags?post=6232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}