{"id":6215,"date":"2023-10-06T14:56:33","date_gmt":"2023-10-06T14:56:33","guid":{"rendered":"https:\/\/announcekit.app\/blog\/?p=6215"},"modified":"2023-10-06T15:55:21","modified_gmt":"2023-10-06T15:55:21","slug":"why-easydmarc-partnered-with-announcekit-for-seamless-targeted-in-app-communications","status":"publish","type":"post","link":"https:\/\/announcekit.app\/blog\/why-easydmarc-partnered-with-announcekit-for-seamless-targeted-in-app-communications\/","title":{"rendered":"Why EasyDMARC partnered with AnnounceKit for seamless &amp; targeted in-app communications"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/10\/dmarc-logo.png\" alt=\"\" class=\"wp-image-6218\" style=\"width:206px;height:42px\" width=\"206\" height=\"42\" srcset=\"https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/10\/dmarc-logo.png 929w, https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/10\/dmarc-logo-300x61.png 300w, https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/10\/dmarc-logo-768x155.png 768w\" sizes=\"auto, (max-width: 206px) 100vw, 206px\" \/><\/figure>\n\n\n\n<p><strong>Company<\/strong><br>EasyDMARC<\/p>\n\n\n\n<p><strong>Industry<\/strong><br>B2B SaaS \u2013 Cybersecurity<\/p>\n\n\n\n<p><strong>Number of employees<\/strong><br>50-100<\/p>\n\n\n\n<p><strong>Headquarters<\/strong><br>United States<\/p>\n\n\n\n<p><strong>Offices<\/strong><br>US, Netherlands and Armenia<\/p>\n\n\n\n<p><strong>Website<\/strong><br><a href=\"https:\/\/easydmarc.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/easydmarc.com\/<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p style=\"font-size:18px\">More than 25,000 organizations from 130 countries entrust their businesses\u2019 security in cyberspace to <em>EasyDMARC<\/em>. EasyDMARC\u2019s all-in-one solution enables them to stop ransomware, business email compromise, email phishing, CEO fraud, domain spoofing, and other attacks. The result? Prevention of: Data leakage, financial loss, email phishing attacks, and customer loss. And most importantly \u2013 peace of mind \u2013 because clients can focus on achieving their business objectives rather than dealing with the worries and concerns associated with security.<\/p>\n\n\n\n<p>EasyDMARC is going from strength to strength. Within the short span of 5 years, they now secure 25,000+ domains worldwide; handle 9,000,000,000 data points of traffic per month; and have mitigated 82,000,000 threats. And they are also a leader in customer satisfaction on review comparison site <a href=\"https:\/\/www.g2.com\/products\/easydmarc\/reviews?utm_source=rewards-badge\" target=\"_blank\" rel=\"noopener\">G2<\/a>; and achieved a 98,7% client satisfaction rate for 2nd year customers.&nbsp;<\/p>\n\n\n\n<p>In order to achieve these milestones, their security solution had to evolve rapidly. They are constantly innovating. Constantly shipping. Constantly adding value.&nbsp;<\/p>\n\n\n\n<p><em>With a rapidly evolving security solution, maintaining real-time communication with their users is a strategic imperative. But without the right tools, this can quickly turn into a daunting challenge, as Ben \u2013 Product Manager at EasyDMARC \u2013 soon found out.\u00a0\u00a0<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Key use cases:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Direct &amp; easy communication to target users on different plans with tailored messages (i.e. user segmentation)<\/li>\n\n\n\n<li>In-app, on-brand communications via widgets &amp; popups<\/li>\n\n\n\n<li>Analytics &#8211; measuring engagement<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge<\/h2>\n\n\n\n<p style=\"font-size:20px\"><em>\u201cMaintaining real-time communication with our users has been a challenge\u201d.<\/em><\/p>\n\n\n\n<p>Before integrating AnnounceKit into their workflow, EasyDMARC faced significant challenges in keeping customers informed about new features, improvements, and updates. With a rapidly evolving security solution, they had three main pain points:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Segmentation<\/strong>: EasyDMARC is offering multiple different plans to their customers. They wanted to be able to target users on specific plans with separate announcements.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Real-Time Communication<\/strong>: Communicating product changes in real time was becoming increasingly challenging. And they also did not want to spam their users by sending out an email for every new feature or improvement that they shipped. EasyDMARC needed a way of sharing these updates directly within the application &#8211; to \u201ccatch\u201d the user at the right moment \u2013 while they are using the product.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer Engagement<\/strong>: They needed a way to engage with their customers instantly, in-app, especially when rolling out new improvements.<\/li>\n<\/ul>\n\n\n\n<p>To address these challenges, EasyDMARC initially considered developing an in-house solution with their development team. However, this option had various drawbacks, most notably in terms of time and resources, and so they decided to trust <em>AnnounceKit<\/em> to solve these challenges for them.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Solution<\/h2>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;<em>I have used AnnounceKit before, so it was a no-brainer when finding a solution for EasyDMARC.<\/em>&#8220;<\/p><cite>BEN &#8211; Product manager at Easydmarc<\/cite><\/blockquote><\/figure>\n\n\n\n<p>Ben was familiar with AnnounceKit from his time at a previous company \u2013 he did not forget about the ease of integration (who doesn\u2019t love no-code applications?) and the positive experience they had with AnnounceKit. AnnounceKit delivered the results they were looking for, and he trusted AnnounceKit to do so once again.&nbsp;<\/p>\n\n\n\n<p>EasyDMARC\u2019s primary goal was to establish seamless in-app communication with their customers, and to be able to target users on specific plans. AnnounceKit&#8217;s promise of instant and targeted communication aligned perfectly with their objectives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Results<\/h2>\n\n\n\n<p>AnnounceKit made a tangible impact on EasyDMARC&#8217;s communication strategy. They achieved the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Staying Connected<\/strong>: EasyDMARC improved their customer engagement by staying in touch with their user base in-app, in real time.<br><\/li>\n\n\n\n<li><strong>Targeted Messaging<\/strong>: The ability to target messages to distinct customer segments enhanced their ability to gather valuable feedback.<\/li>\n<\/ul>\n\n\n\n<p>And they achieved these results in a matter of weeks, not months. They were pleasantly surprised by how easy &amp; quick it is to set up AnnounceKit and implement user segmentation.&nbsp;<\/p>\n\n\n\n<p>Ben&#8217;s message to potential AnnounceKit users is clear:<em>&nbsp;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;<em><em>Give it a try, and you will see how easy it is to communicate all the new stuff that you release to your customers<\/em><\/em>&#8220;<\/p><cite>BEN &#8211; Product manager at Easydmarc<\/cite><\/blockquote><\/figure>\n\n\n\n<p>Cheers Ben, cheers EasyDMARC. Working with you is a pleasure and we look forward to many more years as partners.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f8fafc;line-height:1.6\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"180\" src=\"https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/01\/logo.png\" alt=\"\" class=\"wp-image-5433\" style=\"width:151px;height:28px\" srcset=\"https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/01\/logo.png 946w, https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/01\/logo-300x57.png 300w, https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2023\/01\/logo-768x146.png 768w\" sizes=\"auto, (max-width: 946px) 100vw, 946px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-4b2eccd6 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#202642;font-style:normal;font-weight:500\"><strong><strong>Quick Setup, Easy To Use<\/strong><\/strong>, and Many Integrations <\/h3>\n\n\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#667d9f\">Manage your product announcements from a single place and easily distribute them <\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#667d9f\">across multiple channels<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons alignfull is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size\" style=\"font-size:16px\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/announcekit.app\/dashboard\/register\/?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=artificial-intelligence-technology-for-saas\" style=\"background-color:#3778ff\">TRY IT FOR FREE NOW<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#3778ff;font-size:15px\"><a href=\"https:\/\/announcekit.app\/?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=artificial-intelligence-technology-for-saas\" data-type=\"URL\" data-id=\"https:\/\/announcekit.app\/?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=artificial-intelligence-technology-for-saas\">Go to Website<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>CompanyEasyDMARC IndustryB2B SaaS \u2013 Cybersecurity Number of employees50-100 HeadquartersUnited States OfficesUS, Netherlands and Armenia Websitehttps:\/\/easydmarc.com\/ More than 25,000 organizations from 130 countries entrust their businesses\u2019 security in cyberspace to EasyDMARC. EasyDMARC\u2019s all-in-one solution enables them to stop ransomware, business email compromise, email phishing, CEO fraud, domain spoofing, and other attacks. The result? Prevention of: Data&#8230;<\/p>\n","protected":false},"author":13,"featured_media":6224,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-6215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-success-story"],"_links":{"self":[{"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/posts\/6215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/comments?post=6215"}],"version-history":[{"count":11,"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/posts\/6215\/revisions"}],"predecessor-version":[{"id":6230,"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/posts\/6215\/revisions\/6230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/media\/6224"}],"wp:attachment":[{"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/media?parent=6215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/categories?post=6215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/tags?post=6215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}