{"id":6215,"date":"2023-10-06T14:56:33","date_gmt":"2023-10-06T14:56:33","guid":{"rendered":"https:\/\/announcekit.app\/blog\/?p=6215"},"modified":"2026-05-15T16:05:53","modified_gmt":"2026-05-15T16:05:53","slug":"why-easydmarc-partnered-with-announcekit-for-seamless-targeted-in-app-communications","status":"publish","type":"post","link":"https:\/\/announcekit.app\/blog\/why-easydmarc-partnered-with-announcekit-for-seamless-targeted-in-app-communications\/","title":{"rendered":"EasyDMARC Case Study: How AnnounceKit Powers 25K+ B2B Cybersecurity Users with Targeted In-App Notifications"},"content":{"rendered":"\n

Targeted in-app notifications<\/strong> are product messages \u2014 release notes, feature announcements, onboarding tips, and policy updates \u2014 that are shown directly inside a SaaS application to specific segments of users, instead of being broadcast to everyone by email. AnnounceKit is an in-app notification and product update tool used by B2B SaaS teams like EasyDMARC to deliver these messages to the right user at the right moment, with segmentation by plan, role, account, or any custom property. In the case study below, EasyDMARC explains why they chose AnnounceKit over building an in-house solution to keep 25,000+ cybersecurity customers across 130 countries informed about new features and security updates.<\/p>\n\n\n

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Company<\/strong>
EasyDMARC<\/p>\n\n\n\n

Industry<\/strong>
B2B SaaS \u2013 Cybersecurity<\/p>\n\n\n\n

Number of employees<\/strong>
50-100<\/p>\n\n\n\n

Headquarters<\/strong>
United States<\/p>\n\n\n\n

Offices<\/strong>
US, Netherlands and Armenia<\/p>\n\n\n\n

Website<\/strong>
https:\/\/easydmarc.com\/<\/a><\/p>\n<\/div>\n\n\n\n

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More than 25,000 organizations from 130 countries entrust their businesses\u2019 security in cyberspace to EasyDMARC<\/em>. EasyDMARC\u2019s all-in-one solution enables them to stop ransomware, business email compromise, email phishing, CEO fraud, domain spoofing, and other attacks. The result? Prevention of: Data leakage, financial loss, email phishing attacks, and customer loss. And most importantly \u2013 peace of mind \u2013 because clients can focus on achieving their business objectives rather than dealing with the worries and concerns associated with security.<\/p>\n\n\n\n

EasyDMARC is going from strength to strength. Within the short span of 5 years, they now secure 25,000+ domains worldwide; handle 9,000,000,000 data points of traffic per month; and have mitigated 82,000,000 threats. And they are also a leader in customer satisfaction on review comparison site G2<\/a>; and achieved a 98,7% client satisfaction rate for 2nd year customers. <\/p>\n\n\n\n

In order to achieve these milestones, their security solution had to evolve rapidly. They are constantly innovating. Constantly shipping. Constantly adding value. <\/p>\n\n\n\n

With a rapidly evolving security solution, maintaining real-time communication with their users is a strategic imperative. But without the right tools, this can quickly turn into a daunting challenge, as Ben \u2013 Product Manager at EasyDMARC \u2013 soon found out.\u00a0\u00a0<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

Key use cases:<\/h2>\n\n\n\n