{"id":308,"date":"2021-03-04T12:15:31","date_gmt":"2021-03-04T12:15:31","guid":{"rendered":"http:\/\/blog.announcekit-mail.com\/index.php\/2021\/03\/04\/how-to-announce-price-changes\/"},"modified":"2024-12-04T11:54:28","modified_gmt":"2024-12-04T11:54:28","slug":"how-to-announce-price-increase-and-decrease","status":"publish","type":"post","link":"https:\/\/announcekit.app\/blog\/how-to-announce-price-increase-and-decrease\/","title":{"rendered":"Price Change Announcement: Best Practices on How Announce a Price Increases"},"content":{"rendered":"

You\u2019re about to make a price increase to your SaaS product or software company.<\/span><\/p>\n

And you\u2019re worried, when you actually make the change, that all your customers are going to go bye-bye.<\/span><\/p>\n

\"price<\/p>\n

\n

And if you\u2019re anything like me, you\u2019re thinking back to your Econ class in college.<\/span><\/p>\n

If price increases, then what happens to the supply and demand curves?<\/span><\/p>\n

\"how<\/p>\n<\/figure>\n

<\/figure>\n

Eeesh, that\u2019s not what your business wants!<\/span><\/p>\n

But here\u2019s the interesting thing:<\/b><\/p>\n

Your Econ class operated on theory and the concept of \u201cCeteris paribus\u201d meaning that if all other things were created equal (perfect substitutions, etc), then what would likely happen?<\/span><\/p>\n

The great thing about real life is that things don\u2019t operate in a vacuum. And things don\u2019t happen as if all other things were created equal.<\/span><\/p>\n

If you have a sticky product that adds value to your audience, and you increase your prices with a solid, well-thought out price increase announcement strategy, <\/b>then you\u2019ll be just fine.<\/b><\/p>\n

Read on for tips on how to announce price increases effectively.<\/span><\/p>\n

Table Contents<\/h2>\n