{"id":3018,"date":"2021-10-06T07:00:41","date_gmt":"2021-10-06T07:00:41","guid":{"rendered":"https:\/\/announcekit.app\/blog\/?p=3018"},"modified":"2026-05-06T10:05:01","modified_gmt":"2026-05-06T10:05:01","slug":"announcekit-tropical-fruit-box-success-story","status":"publish","type":"post","link":"https:\/\/announcekit.app\/blog\/announcekit-tropical-fruit-box-success-story\/","title":{"rendered":"How Tropical Fruit Box Drives 22% of Sales with AnnounceKit Product Update Widgets"},"content":{"rendered":"

AnnounceKit is a product update and announcement widget that helps ecommerce businesses communicate with customers in real time.<\/strong> For Tropical Fruit Box, a Miami-based online exotic fruit retailer, AnnounceKit became the engine behind 22% of their total sales \u2014 driven directly through the announcement widget on their site. Here is how they did it.<\/p>\n

“Speed and Freshness is the name of our business.”<\/p>\n

A tropical avocado doesn\u2019t start to ripen until picked from the tree, but the process happens rather quickly afterward. Once ripe, you have a narrow window of time before the fruit starts to spoil.<\/p>\n

Tropical Fruit Box has a narrow window of time to announce its fruit updates, as well.<\/p>\n

With AnnounceKit, they keep both their avocados fresh and customers updated!<\/p>\n

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Company<\/strong>
Tropical Fruit Box<\/p>\n

Website<\/strong>
tropicalfruitbox.com<\/a><\/p>\n

Headquarters<\/strong>
Miami, Florida<\/p>\n

Industry<\/strong>
Food & Beverages<\/p>\n

Features Used<\/strong>
Widgets
Standalone Feed
Email Notifications
Segmentation<\/p>\n<\/div>\n

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Founded by Desiree Morales in Fall 2019, Tropical Fruit Box is the leading online tropical and exotic fruit seller<\/a> in the United States. They grow and deliver tropical and exotic fruits from all over the world right to customers\u2019 doors, offices, or events.<\/p>\n

“Because of my family\u2019s business, I was raised visiting farms in the Caribbean, Central, and South America. Our kitchen was always filled with fresh avocados, mangos, yuca, and other fruits. As I\u2019ve traveled the country, I\u2019ve learned just how hard it can be to find and enjoy fresh tropical produce; that\u2019s why I decided to start Tropical Fruit Box.”<\/p>\n

A true visionary in the tropical and exotic fresh fruit category, Desiree collaborates with farmers in Florida, South America, Central America, and the Caribbean bringing the freshest, high-quality tropical and exotic fruits and roots.<\/p>\n

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Fast Facts: Tropical Fruit Box + AnnounceKit<\/h2>\n

Before diving into the full story, here are the headline numbers that show what AnnounceKit made possible for Tropical Fruit Box:<\/p>\n