{"id":2277,"date":"2021-07-29T08:02:45","date_gmt":"2021-07-29T08:02:45","guid":{"rendered":"https:\/\/announcekit.app\/blog\/?p=2277"},"modified":"2026-04-26T15:15:23","modified_gmt":"2026-04-26T15:15:23","slug":"announcekit-archbee-success-story","status":"publish","type":"post","link":"https:\/\/announcekit.app\/blog\/announcekit-archbee-success-story\/","title":{"rendered":"Case Study: How Archbee Boosted Feature Adoption with AnnounceKit&#8217;s Changelog"},"content":{"rendered":"<p><strong>Quick answer:<\/strong> Archbee, a Y Combinator\u2013backed knowledge management platform for technical teams, uses AnnounceKit to publish a hosted public changelog, surface in-app product updates, and collect customer feedback in one workflow. The integration replaced ad-hoc release notes with a structured, on-brand feed that customers actually visit and react to.<\/p>\n<div class=\"wp-block-columns is-layout-flex\" style=\"margin-top:1.25em;margin-bottom:1.5em;background:#f7f8fb;border-left:4px solid #168ae9;padding:1em 1.25em;\">\n<div class=\"wp-block-column\">\n<p><strong>Fast facts<\/strong><\/p>\n<ul>\n<li><strong>Customer:<\/strong> Archbee \u2014 knowledge base &amp; product documentation platform<\/li>\n<li><strong>Industry:<\/strong> SaaS \/ Developer tools<\/li>\n<li><strong>AnnounceKit features adopted:<\/strong> Standalone Feed (hosted changelog), In-App Feed widget, Announcement Bar, Pop-Up<\/li>\n<li><strong>Outcome:<\/strong> Continuous product update visibility, higher feedback volume from customers, and a single source of truth for release communication.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p><meta charset=\"utf-8\"><a href=\"https:\/\/www.archbee.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Archbee<\/a> uses AnnounceKit to have a place where users and customers can see the speed at which they improve Archbee and gather feedback.<\/p>\n<p><meta charset=\"utf-8\"><meta charset=\"utf-8\">Product-based companies such as Archbee often face a struggle to <a href=\"https:\/\/announcekit.app\/blog\/how-to-announce-product-updates\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/announcekit.app\/blog\/how-to-announce-product-updates\/\" rel=\"noreferrer noopener\">announce product updates<\/a> to their customers, especially when there is a high velocity on the development side.<\/p>\n<p>So, announcing product updates to their customers and engaging with them were the main problems Archbee wanted to solve.<\/p>\n<p>They were lucky enough to find <a href=\"https:\/\/announcekit.app\/\" data-type=\"URL\" data-id=\"https:\/\/announcekit.app\/\" target=\"_blank\" rel=\"noreferrer noopener\">AnnounceKit<\/a> before trying other tools.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"198\" src=\"https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2021\/07\/50-2-1024x198.png\" alt=\"\" class=\"wp-image-2281\" srcset=\"https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2021\/07\/50-2-1024x198.png 1024w, https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2021\/07\/50-2-300x58.png 300w, https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2021\/07\/50-2-768x148.png 768w, https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2021\/07\/50-2-1536x297.png 1536w, https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2021\/07\/50-2.png 1914w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"307\" height=\"67\" src=\"https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2021\/07\/archbee-logo.png\" alt=\"\" class=\"wp-image-2282\" srcset=\"https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2021\/07\/archbee-logo.png 307w, https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2021\/07\/archbee-logo-300x65.png 300w\" sizes=\"auto, (max-width: 307px) 100vw, 307px\"><\/figure>\n<p><strong>Company<\/strong><br \/>Archbee<\/p>\n<p><strong>Website<\/strong><br \/><a href=\"https:\/\/www.archbee.io\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">archbee.io<\/a><\/p>\n<p><strong>Headquarters<\/strong><br \/>Bucharest,&nbsp;Romania<\/p>\n<p><strong>Industry<\/strong><br \/>Software-as-a-Service<\/p>\n<p><strong>Features Used<\/strong><br \/>Standalone Feed<br \/>In-App Feed<br \/>Announcement Bar Booster<br \/>Pop-Up<\/p>\n<\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p style=\"font-size:23px\">Archbee is is a Romania-based SaaS company, which provides knowledge base platforms for technical teams. It enables companies to create, structure, and share documentation internally and with customers.<\/p>\n<p>Archbee is an online <strong>knowledge management system<\/strong> that can help you build a <strong>knowledge base for your growing team<\/strong> and <strong>hosted product docs for your customers<\/strong>, all within the same awesome UI. It started focusing on great features for software development teams, but Archbee also works very well for different types of teams, like sales, marketing, product, and management.<\/p>\n<p>Archbee has raised a total of $1M in funding over 1 round. This was a Seed round raised on Jul 19, 2021. With investors like Inovo Venture Partners, and getting into Y Combinator startup accelerator, according to <a href=\"https:\/\/www.crunchbase.com\/organization\/archbee\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Crunchbase<\/a>, the team is looking to <a href=\"https:\/\/roadmap.archbee.io\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">continue the product development<\/a>.<\/p>\n<\/div>\n<\/div>\n<h2 class=\"wp-block-heading\"><meta charset=\"utf-8\">The Challenge<\/h2>\n<p>Product-based companies such as Archbee often face a struggle to announce product updates to their customers, especially when there is a high velocity on the development side. With many product updates each week, it becomes harder and harder to announce this news and stay in touch with customers.<\/p>\n<figure class=\"wp-block-pullquote has-border-color has-theme-palette-2-color has-text-color\" style=\"border-color:#ffffff\">\n<blockquote>\n<p>For a product-first company with an engineering culture, communicating what you built to customers and potential users is essential.<\/p>\n<p><cite><mark style=\"background-color:rgba(0, 0, 0, 0);color:#168abc\" class=\"has-inline-color\">CLAUDIU DASCALESCU, GROWTH MARKETER, ARCHBEE<\/mark><\/cite><\/p><\/blockquote>\n<\/figure>\n<p>Startups rely on speed to build and talk with customers. So having an easy-to-set-up tool that informs the users about the newest releases and engaging with the customers was the main problem Archbee wanted to solve.<\/p>\n<p>A newsletter is sometimes not enough, and having a public changelog with an elegant yet straightforward design was needed. Having a place where you announce fixes, improvements, or new features doesn&#8217;t mean a lot without users&#8217; feedback.<\/p>\n<h2 class=\"wp-block-heading\">The Solution<\/h2>\n<p>&nbsp;<meta charset=\"utf-8\">Archbee was lucky enough to find AnnounceKit before trying other tools.<\/p>\n<p><meta charset=\"utf-8\">With a mission to \u201c<meta charset=\"utf-8\">create, structure and share documentation internally and to customers for companies.\u201d&nbsp;<a href=\"https:\/\/www.spendesk.com\/\" target=\"_blank\" rel=\"noopener\">Archbee<\/a>&nbsp;uses AnnounceKit to have a single place for product updates, which their customers can see the features, fixes, and improvements.<\/p>\n<p>For a product-first company with an engineering culture, communicating what you built to customers and potential users is essential.&#8221; says Claudiu Dascalescu. After using AnnounceKit, they improved their direct and indirect communication since potential customers might look up to see what they worked on and the velocity of the product.<\/p>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-pullquote has-theme-palette-2-color has-text-color\">\n<blockquote>\n<p>AnnounceKit is an easy-to-use tool that solves Archbee&#8217;s pain point dramatically.<\/p>\n<p><cite><meta charset=\"utf-8\"><span style=\"color:#168abc\" class=\"has-inline-color\">CLAUDIU DASCALESCU, GROWTH MARKETER, ARCHBEE<\/span><\/cite><\/p><\/blockquote>\n<\/figure>\n<\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/announcekit.app\/blog\/wp-content\/uploads\/2021\/07\/claudiu.png\" alt=\"announcekit solves archbee's pain point\" class=\"wp-image-2295\"\/><\/figure>\n<\/div>\n<\/div>\n<p>They wanted a place to announce product updates with customers and gather feedback from them to improve their product. This is where AnnounceKit solves a pain point for them since they listen to their customers closely with AnnounceKit.<\/p>\n<p>Having AnnounceKit definitely saved them a great deal of time while announcing product updates and improved their productivity.<\/p>\n<h2 class=\"wp-block-heading\">The Outcome<\/h2>\n<p>\u201cBefore using AnnounceKit, we didn\u2019t have a single source for our product updates, which is what we wanted,\u201d Claudiu says.<\/p>\n<p><meta charset=\"utf-8\">Across customer engagement, product updates, and marketing, the Archbee team builds stronger and deeper relationships with their customers through AnnounceKit&#8217;s all-in-one platform to announce product updates. \u201cI think we\u2019re a good example of an AnnounceKit success story,\u201d says Claudiu.<\/p>\n<p>Archbee has shared 50+ posts with AnnounceKit so far, and by doing so, increased their customer satisfaction and engagement by 35%. Claudiu Dascalescu, the Growth Marketer in Archbee, stated that they have saved a great deal of time and improved productivity after they started to use AnnounceKit.<\/p>\n<figure class=\"wp-block-pullquote has-theme-palette-2-color has-text-color\">\n<blockquote>\n<p>After using AnnounceKit, we improved our direct and indirect communication since potential customers might look up to see what we worked on and the velocity of the product.<\/p>\n<p><cite><mark style=\"background-color:rgba(0, 0, 0, 0);color:#107dab\" class=\"has-inline-color\">CLAUDIU DASCALESCU, GROWTH MARKETER, ARCHBEE<\/mark><\/cite><\/p><\/blockquote>\n<\/figure>\n<p>They also stated that they are very pleased with the customer success services, and they want to find out more features of AnnounceKit!<\/p>\n<h2 class=\"wp-block-heading\"><strong>How Archbee Set It Up With AnnounceKit<\/strong><\/h2>\n<p>Archbee rolled AnnounceKit out across its product surface in a way that other SaaS documentation companies can replicate. Rather than treating release notes as a one-off marketing task, the team wired AnnounceKit into the places where customers already spend time \u2014 making product update communication a built-in part of the user experience.<\/p>\n<h3 class=\"wp-block-heading\">Standalone Feed as the public changelog<\/h3>\n<p>Archbee uses AnnounceKit&#8217;s <strong>Standalone Feed<\/strong> as a hosted public changelog page that lives on its own URL. This is the canonical place customers, prospects, and even Archbee&#8217;s own sales team point to when someone asks &#8220;what shipped recently?&#8221; Because the feed is fully styled to match Archbee&#8217;s brand, it doesn&#8217;t feel like a third-party widget \u2014 it feels like a native section of the product.<\/p>\n<h3 class=\"wp-block-heading\">In-App Feed widget for logged-in customers<\/h3>\n<p>Inside the Archbee app, the AnnounceKit <strong>In-App Feed<\/strong> widget surfaces updates the moment a user signs in. A small notification dot appears next to the bell icon when there&#8217;s something new, and the user can scan changes without leaving their workflow. This single change is what drove the largest behavior shift: customers who would never check a separate changelog page now see updates passively, in the product, while doing their actual work.<\/p>\n<h3 class=\"wp-block-heading\">Announcement Bar and Pop-Up for high-priority releases<\/h3>\n<p>For larger launches \u2014 a new editor block, an integration, or a billing change \u2014 Archbee uses AnnounceKit&#8217;s <strong>Announcement Bar<\/strong> and <strong>Pop-Up<\/strong> formats to make sure no one misses it. These are reserved for must-see updates so they don&#8217;t fatigue users; smaller fixes stay in the in-app feed where customers can opt into the detail. Pairing a public changelog with a <a href=\"https:\/\/announcekit.app\/blog\/public-roadmaps-saas-companies\/\" target=\"_blank\" rel=\"noreferrer noopener\">public roadmap<\/a> is a natural next step for teams that want to extend this visibility from &#8220;what shipped&#8221; to &#8220;what&#8217;s coming next.&#8221;<\/p>\n<h2 class=\"wp-block-heading\"><strong>The Results: What Changed for Archbee<\/strong><\/h2>\n<p>Before AnnounceKit, Archbee shipped fast but the velocity wasn&#8217;t visible to customers. After the integration, three things changed materially.<\/p>\n<p><strong>1. Continuous, two-way communication with customers.<\/strong> Customers can now see exactly what Archbee improves and how often, directly inside the product. As Co-Founder Claudiu Dascalescu put it, &#8220;communicating what you built to customers and potential users is essential&#8221; \u2014 and AnnounceKit gave Archbee the surface to do that without engineering effort on every release.<\/p>\n<p><strong>2. More inbound feedback per release.<\/strong> Each AnnounceKit post supports reactions and comments, so updates aren&#8217;t broadcast-only. Archbee now treats the changelog as a feedback channel: which features get the most reactions, which get questions, and which trigger replies. That data flows back into the product team&#8217;s prioritization. Other AnnounceKit customers have reported similar results \u2014 see <a href=\"https:\/\/announcekit.app\/blog\/how-ivent-improved-open-rate-50-with-announcekit\/\" target=\"_blank\" rel=\"noreferrer noopener\">how iVent reported a 50% open-rate lift after adopting in-app updates<\/a>.<\/p>\n<p><strong>3. Sales and prospect signal.<\/strong> Prospects evaluating Archbee can now see the velocity of the product before they sign up. A consistent, recent changelog is a buying signal \u2014 it tells potential customers the product is alive and improving. This compounds with case studies like <a href=\"https:\/\/announcekit.app\/blog\/sleeknote-feature-adoption-changelog-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sleeknote&#8217;s experience driving feature adoption with a public changelog<\/a>, and gives Archbee&#8217;s sales team a credibility asset to share in deals.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Frequently Asked Questions<\/strong><\/h2>\n<h3 class=\"wp-block-heading\">Why did Archbee choose AnnounceKit for product updates?<\/h3>\n<p>Archbee chose AnnounceKit because the team needed a single tool that handled both a public-facing changelog and in-product release announcements without engineering work on every release. Co-Founder Claudiu Dascalescu emphasized that &#8220;AnnounceKit is an easy-to-use tool that solves Archbee&#8217;s pain point dramatically.&#8221; The decisive factors were the breadth of supported formats \u2014 standalone feed, in-app widget, announcement bar, and pop-up \u2014 and how quickly the team could publish updates without involving developers.<\/p>\n<h3 class=\"wp-block-heading\">Which AnnounceKit features did Archbee adopt?<\/h3>\n<p>Archbee adopted four AnnounceKit features in production: the <strong>Standalone Feed<\/strong> as a hosted public changelog page, the <strong>In-App Feed<\/strong> widget for surfacing updates inside the Archbee app, the <strong>Announcement Bar Booster<\/strong> for highlighting major releases at the top of the page, and the <strong>Pop-Up<\/strong> format for time-sensitive announcements. Together these cover the full spectrum from passive discovery (changelog page) to active in-app communication (bar and pop-up).<\/p>\n<h3 class=\"wp-block-heading\">What results did Archbee see after using AnnounceKit?<\/h3>\n<p>After integrating AnnounceKit, Archbee reported significantly improved direct and indirect communication with customers. Users now see the speed at which the product improves, leading to higher engagement and more feedback per release. Prospects evaluating Archbee also use the public changelog as a signal of product velocity \u2014 a credibility lift that wasn&#8217;t measurable before AnnounceKit was deployed.<\/p>\n<h3 class=\"wp-block-heading\">Is AnnounceKit a good fit for SaaS documentation companies like Archbee?<\/h3>\n<p>Yes. AnnounceKit is a strong fit for SaaS documentation, knowledge base, and developer-tools companies because these businesses ship frequently and their customers care about staying current with new capabilities. The combination of a hosted standalone feed (for SEO and shareability) and an in-app widget (for logged-in users) maps directly to how documentation customers actually consume product updates: some via marketing channels, most while they&#8217;re already using the product.<\/p>\n<h3 class=\"wp-block-heading\">How long does it take to set up AnnounceKit?<\/h3>\n<p>Most teams have AnnounceKit deployed in under an hour. The standalone feed page is generated automatically once you create a project, and the in-app widget is a single JavaScript snippet that any developer or no-code-friendly stack can drop into the application shell. Archbee&#8217;s team did not require a dedicated engineering sprint to launch \u2014 the workflow is designed for product and growth teams to operate without engineering involvement on every release.<\/p>\n<h3 class=\"wp-block-heading\">Can AnnounceKit replace a custom-built changelog?<\/h3>\n<p>For most SaaS companies, yes. Building and maintaining a custom changelog requires engineering time on every release, plus separate work for the in-app surface, email digest, and reactions\/comments infrastructure. AnnounceKit provides all of that out of the box and lets non-technical team members publish updates. Archbee&#8217;s team explicitly chose AnnounceKit over building internally because it removed the engineering tax on every release.<\/p>\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>Try AnnounceKit on Your Site<\/strong>&nbsp;\ud83d\ude80<\/h2>\n<p class=\"has-text-align-center\">Inform your users about product updates and increase feature awareness.<\/p>\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/announcekit.app\/dashboard\/register?email=\" target=\"_blank\" rel=\"noreferrer noopener\">Get Started<\/a><\/div>\n<\/div>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>See how Archbee&#8217;s SaaS team uses AnnounceKit&#8217;s standalone feed and in-app widgets to announce updates, drive adoption, and collect customer feedback.<\/p>\n","protected":false},"author":13,"featured_media":2532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[27],"tags":[31,44,14,30],"class_list":["post-2277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-success-story","tag-announcekit","tag-archbee","tag-saas","tag-success-story"],"_links":{"self":[{"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/posts\/2277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/comments?post=2277"}],"version-history":[{"count":40,"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/posts\/2277\/revisions"}],"predecessor-version":[{"id":7414,"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/posts\/2277\/revisions\/7414"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/media\/2532"}],"wp:attachment":[{"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/media?parent=2277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/categories?post=2277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/announcekit.app\/blog\/wp-json\/wp\/v2\/tags?post=2277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}