{"id":1900,"date":"2021-06-30T09:15:29","date_gmt":"2021-06-30T09:15:29","guid":{"rendered":"https:\/\/announcekit.app\/blog\/?p=1900"},"modified":"2026-04-24T18:05:38","modified_gmt":"2026-04-24T18:05:38","slug":"announcekit-waithile-success-story","status":"publish","type":"post","link":"https:\/\/announcekit.app\/blog\/announcekit-waithile-success-story\/","title":{"rendered":"How Waitwhile Uses AnnounceKit to Ship Product Updates Daily (Case Study)"},"content":{"rendered":"\n

Waitwhile<\/a> uses AnnounceKit to keep its customers informed about all the new cool things they are shipping.

In a huge industry filled with complex and confusing management tools, Waitwhile is on a mission to help businesses deliver better waiting experiences for their customers through automated, personalized, and smartphone-based queue experiences.

Every such conceivable business has some form of the line that can be improved and optimized. Just like many others, Waitwhile releases improvements almost every day to keep that line on track.

Before using AnnounceKit, they struggled to keep their customers informed about all the new cool things they were shipping. However, with AnnounceKit, their customer satisfaction has grown substantially.<\/p>\n\n\n\n

\"AnnounceKit\"<\/figure>\n\n\n\n

The Company<\/h2>\n\n\n\n

Waitwhile is a virtual queue management and waitlist platform founded in 2017 by brothers Christoffer and Jonas Klemming in San Francisco, acquired by Allegion plc in July 2025.<\/strong> At the time this case study was written, Waitwhile was an independent SaaS company serving businesses that needed to deliver faster, smartphone-based queue experiences. The product update workflow described below reflects that period and remains a useful example of how fast-shipping product teams keep customers in the loop.<\/p>\n\n\n\n

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Company<\/strong>
Waitwhile<\/p>\n\n\n\n

Website<\/strong>
waitwhile.com<\/p>\n\n\n\n

Headquarters<\/strong>
San Francisco, Funston Ave<\/p>\n\n\n\n

Industry<\/strong>
Software-as-a-Service<\/p>\n\n\n\n

Features Used<\/strong>
In-App Feed
Standalone Feed
Custom Domain
Modal Widgets
E-Mail Notifications
Segmentation<\/p>\n<\/div>\n\n\n\n

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Waitwhile<\/a> is a virtual waitlist and queue management platform that helps businesses deliver better waiting experiences for their customers through automated, personalized, and smartphone-based queue experiences.<\/p>\n\n\n\n

Waitwhile lets customers wait from anywhere and track
their wait time status in real-time online -and helps the businesses automate their customer flows and reduce their wait times with machine-learning optimization. Waitwhile has improved the wait experience for over 100 million guests and collectively given people back over 6000 years they would have otherwise wasted waiting in line.<\/p>\n\n\n\n

The company was founded in 2017 in San Francisco by brothers Christoffer Klemming and Jonas Klemming, with the mission to eliminate the 1 Trillion hours that humans waste standing in line every year. Waitwhile has secured $12 million in funding from investors, including CRV, and has offices in the US and Sweden.<\/p>\n<\/div>\n<\/div>\n\n\n\n

The Challenge<\/h2>\n\n\n\n

Before AnnounceKit, Waitwhile didn\u2019t have a single source for their product updates.

The main issue was the time and effort they spent trying to announce their product updates and company news.

Such a business like Waitwhile always needs to make progress in order to maintain its service quality. Announcing an improvement is just as important as making it. Waitwhile is releasing improvements to the Waitwhile product almost every day, just like many other businesses. However, when it comes to announcing these improvements to their customers and users, a problem came up. As expected, with such an important need, the team saw notifying customers was getting harder and harder. They were struggling to keep their customers informed about all the new cool things they were shipping. <\/p>\n\n\n\n

“Before using AnnounceKit, our customers were frustrated that things kept changing without them understanding why.”<\/mark><\/p>– Christoffer Klemming, CEO & Co-Founder, Waitwhile <\/mark><\/cite><\/blockquote><\/figure>\n\n\n\n

Their customers were frustrated that things kept changing without them understanding why. Customers were not seeing all the great progress they were making with the product.

They didn’t have a sense of the momentum and that the product got better every single day. They were also surprised and unhappy with many of the changes that they had not been informed about.<\/p>\n\n\n\n

They wanted to achieve the following goals:<\/h4>\n\n\n\n